ICT investment trends in India; Enterprise ICT spending patterns through to the end of 2017

ICT investment trends in India; Enterprise ICT spending patterns through to the end of 2017

  • Products Id :- KG0206CI
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  • Pages: 32
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Executive Summary


Growing at a healthy rate of 7.9% in the first three months of 2016, the Indian economy retains the top position as one of the fastest growing economies, beating the forecasted growth of 7.5%. The concept of digital India gives all the more reason for organizations to consider increasing their ICT budgets. Consequently, together the wave of economic optimism and the digital India initiatives have spurred enterprises to walk the path of ICT investment.

Key Findings

Indian enterprises are upbeat about the growing prospects of information and communications technology (ICT) which reflects in their investment strategies, with the majority of Indian enterprises willing to increase their budget slightly or significantly.

To chalk out valuable and actionable insights from ever increasing data and to improve decision making, organizations are willing to invest in business intelligence solutions, with data warehousing and analytics attracting greater attention from respondents in the next two years.

Survival and enhanced decision making are rated among the top most business objectives that drive IT investment, as most ICT spending strategies revolve around increasing efficiency and productivity while being cost effective.


ICT investment trends in India presents the findings from a survey of 111 Indian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Indian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including enterprise application, business intelligence, IoT, and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in India. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in India.

In particular, it provides an in-depth analysis of the following:

How ICT budgets are set to change in 2016 in terms of their overall size

Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

Which ICT functions Indian enterprises are interested in outsourcing

Indian enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise application, business intelligence, IoT, and cloud computing

Factors that are influencing Indian enterprises' investments in each technology category

How Indian enterprises' IT budgets are currently allocated across various segments within a technology category

Indian enterprises' distribution of their ICT budget across various segments within a technology category

Vendor satisfaction ratings for various core and advanced technology categories

Insight into Indian enterprises' preferred buying approaches

Business and IT objectives that Indian enterprises are looking to achieve through their IT investment strategies

Factors that are influencing Indian enterprises' decisions to select an ICT provider

Reasons To Buy

Understand how Indian enterprises ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT Rupees are being allocated by Indian enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of Indian enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, business intelligence, IoT, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing Indian enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that Indian enterprises are looking to achieve through their ICT investment strategies

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Enterprise application

2.1.2 Business intelligence

2.1.3 Internet of Things (IoT)

2.1.4 Cloud computing

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Tech-savvy Indian enterprises are investing in various ICT domains in 2016

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Figure 1: Indian enterprise ICT survey industry breakdown

Figure 2: Indian enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among Indian enterprises

Figure 4: Indian enterprises' (external) ICT budget allocation, 2015 and 2016

Figure 5: Indian enterprises' average hardware budget allocation

Figure 6: Average allocation of software budgets in Indian enterprise market

Figure 7: Indian enterprises' average IT services budget allocation

Figure 8: Indian enterprises' average communications expenditure

Figure 9: Indian enterprises' average cloud computing budget allocation by technology

Figure 10: Indian enterprises' average cloud computing budget allocation by implementation type

Figure 11: Indian enterprises' ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions-Indian enterprises' current and future outsourcing priorities

Figure 13: Enterprise application-Indian enterprises' current and future investment priorities

Figure 14: Enterprise application-selected primary provider and vendor satisfaction among Indian enterprises

Figure 15: Business intelligence-Indian enterprises' current and future investment priorities

Figure 16: Business intelligence-selected primary provider and vendor satisfaction among Indian enterprises

Figure 17: IoT-Indian enterprises' current and future investment priorities

Figure 18: IoT-selected primary provider and vendor satisfaction among Indian enterprises

Figure 19: Cloud computing -Indian enterprises' current and future investment priorities

Figure 20: Cloud computing-selected primary provider and vendor satisfaction among Indian enterprises

Figure 21: Business objectives which influence Indian enterprises' IT investment strategy

Figure 22: Factors influencing Indian enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

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IT, Budget, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Network, Applications, IT Management, development, maintenance, systems integrator, telco, reseller, outsourcer, infrastructure, help desk, support, client, mainframe, server, security, peripherals, storage, semi-conductor, cloud, license, application lifecycle, information management, software infrastructure, integration, SOA, desktop, hosting, disaster recovery, business continuity, convergence, mobile, voice, data.IT, Procurement, Purchasing, Buying, Local resellers, National resellers, Budget, Hosting, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Enterprise applications, Business intelligence, Security, Content management, Mobility, IT systems management, Communications & collaboration, Green IT & virtualization, Cloud Computing, Efficiency, Customer satisfaction, SLA, Business goals, Price, Leading-edge technology, Contract flexibility, Enterprise applications, Customer Relationship Management, Enterprise Resource Planning, Financials, Supply Chain Management, HR Management, Product Lifecycle Management, Business Process Management, Interactive marketing automation systems & customer lifecycle management, Business intelligence, Data warehousing, Data marts, Analytics, Real-time Business Intelligence, Social sentiment analysis, Security, Identity & access management, Security & vulnerability management, End-point security & anti-virus, Network security, Content and web filtering, firewalls, Application Security, Backup & archive, Database security, Data Loss Prevention, mobile security, Content management, Document Management, Records Management, Web Content Management, Digital Asset Management, E-mail Archiving, Enterprise Search, Mobility, Mobile device management, mobile applications, Tablet computing, IT systems management, Systems & network management, Storage management, Service management, Database management, Transaction performance management, User experience management, Virtualization, Patch management & configuration, Communications & collaboration, Internet Protocol-Private Branch Exchange, IP-Contact Centre, Unified Communications, VoIP, Presence, Instant messaging, Web conferencing, Video conferencing, Green IT, Data centre, Power management, Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service, Private Cloud, and Hybrid cloud

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