Mobile Apps in China

Mobile Apps in China

  • Products Id :- OHME5646
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  • Pages: 37
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Executive Summary

Mobile Apps in China industry profile provides top-line qualitative and quantitative information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in China

Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China mobile apps market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Reasons To Buy

What was the size of the China mobile apps market by value in 2015?

What will be the size of the China mobile apps market in 2020?

What factors are affecting the strength of competition in the China mobile apps market?

How has the market performed over the last five years?

What are the main segments that make up China's mobile apps market?

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of subscribers of a particular application and the average revenue per subscription in each year. Volumes represent the average number of subscriptions of all mobile applications-individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2014 exchange rates.

The Chinese mobile apps market had total revenues of USD 63.9bn in 2015, representing a compound annual growth rate (CAGR) of 38.9% between 2011 and 2015.

Market consumption volume increased with a CAGR of 20.8% between 2011 and 2015, to reach a total of 2,341.6 million subscriptions in 2015.

The browsing/WAP segment was the market's most lucrative in 2015, with total revenues of USD 41.2bn, equivalent to 64.5% of the market's overall value.

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Ankur Gupta, Head Marketing & Communications



Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alibaba Group Holding Limited

Baidu, Inc.

NetEase, Inc.

Tencent Holdings Limited

Macroeconomic Indicators

Country data


Industry associations

Related MarketLine research


About MarketLine

Figure 1: China mobile apps market value: USD billion, 2011-15(e)

Figure 2: China mobile apps market volume: million subscriptions, 2011-15(e)

Figure 3: China mobile apps market category segmentation: % share, by value, 2015(e)

Figure 4: China mobile apps market geography segmentation: % share, by value, 2015(e)

Figure 5: China mobile apps market value forecast: USD billion, 2015-20

Figure 6: China mobile apps market volume forecast: million subscriptions, 2015-20

Figure 7: Forces driving competition in the mobile apps market in China, 2015

Figure 8: Drivers of buyer power in the mobile apps market in China, 2015

Figure 9: Drivers of supplier power in the mobile apps market in China, 2015

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in China, 2015

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in China, 2015

Figure 12: Drivers of degree of rivalry in the mobile apps market in China, 2015

Figure 13: Baidu, Inc.: revenues & profitability

Figure 14: Baidu, Inc.: assets & liabilities

Figure 15: NetEase, Inc.: revenues & profitability

Figure 16: NetEase, Inc.: assets & liabilities

Figure 17: Tencent Holdings Limited: revenues & profitability

Figure 18: Tencent Holdings Limited: assets & liabilities

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