Mobile Apps in the United States industry profile provides top-line qualitative and quantitative information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in the United States
Leading company profiles reveal details of key mobile apps market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States mobile apps market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the United States economy
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What was the size of the United States mobile apps market by value in 2015?
What will be the size of the United States mobile apps market in 2020?
What factors are affecting the strength of competition in the United States mobile apps market?
How has the market performed over the last five years?
What are the main segments that make up the United States's mobile apps market?
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of subscribers of a particular application and the average revenue per subscription in each year. Volumes represent the average number of subscriptions of all mobile applications-individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2014 exchange rates.
The US mobile apps market had total revenues of USD 87.8bn in 2015, representing a compound annual growth rate (CAGR) of 24.9% between 2011 and 2015.
Market consumption volume increased with a CAGR of 20.4% between 2011 and 2015, to reach a total of 709.8 million subscriptions in 2015.
The browsing/WAP segment was the market's most lucrative in 2015, with total revenues of USD 62.9bn, equivalent to 71.6% of the market's overall value.
Market value forecast
Market volume forecast
Market value forecast
Market volume forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Electronic Arts Inc.
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Figure 1: United States mobile apps market value: USD billion, 2011-15(e)
Figure 2: United States mobile apps market volume: million subscriptions, 2011-15(e)
Figure 3: United States mobile apps market category segmentation: % share, by value, 2015(e)
Figure 4: United States mobile apps market geography segmentation: % share, by value, 2015(e)
Figure 5: United States mobile apps market value forecast: USD billion, 2015-20
Figure 6: United States mobile apps market volume forecast: million subscriptions, 2015-20
Figure 7: Forces driving competition in the mobile apps market in the United States, 2015
Figure 8: Drivers of buyer power in the mobile apps market in the United States, 2015
Figure 9: Drivers of supplier power in the mobile apps market in the United States, 2015
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in the United States, 2015
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in the United States, 2015
Figure 12: Drivers of degree of rivalry in the mobile apps market in the United States, 2015
Figure 13: Apple Inc.: revenues & profitability
Figure 14: Apple Inc.: assets & liabilities
Figure 15: Electronic Arts Inc.: revenues & profitability
Figure 16: Electronic Arts Inc.: assets & liabilities
Figure 17: Alphabet Inc.: revenues & profitability
Figure 18: Alphabet Inc.: assets & liabilities
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