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ICT investment trends in Colombia

ICT investment trends in Colombia


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Executive Summary

The Colombian economy is experiencing slow growth, amidst low commodity oil prices and weakening currency. Consequently, enterprises are exercising caution in investing their ICT budget in this ambivalent market environment. Low oil prices and dwindling currency rates continue to have an adverse effect on the Colombian economy, considerably affecting investments in the country

Key Findings

Investment in software remains the primary area of focus for Colombian enterprises in both 2015 and 2016, dominated by software licenses and software maintenance costs

In the cloud computing space, investments in infrastructure as a service (IaaS) is expected to surpass software as a service (SaaS) in 2016, as enterprises are looking to reduce infrastructure costs and gain scalability. Additionally, private cloud is set to remain the most preferred cloud computing model in 2016, as enterprises prioritize the privacy and security features of this cloud model

Colombian enterprises are investing in the emerging technology of IoT, led by auto ID & mobility technologies and network sensors, in order to reduce human intervention and automate various business operations

Synopsis

This report presents the findings from a survey of 30 Colombian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Colombian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including, business intelligence, mobility management, IoT and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Colombia. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Colombia.

Reasons to Buy

Understand how the Colombian enterprises' ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT Pesos are being allocated by Colombian enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of Colombian enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, mobility management, IoT, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing Colombian enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that Colombian enterprises are looking to achieve through their ICT investment strategies

1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Business intelligence

2.1.2 Mobility management

2.1.3 Internet of Things (IoT)

2.1.4 Cloud computing

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Amidst economic uncertainty, Colombian enterprises are investing in various ICT domains

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Figure 1: Colombian enterprise ICT survey industry breakdown

Figure 2: Colombian enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among Colombian enterprises

Figure 4: Colombian enterprises' (external) ICT budget allocation, 2015 and 2016

Figure 5: Colombian enterprises' average hardware budget allocation

Figure 6: Average allocation of software budgets in Colombian enterprise market

Figure 7: Colombian enterprises' average IT services budget allocation

Figure 8: Colombian enterprises' average communications expenditure

Figure 9: Colombian enterprises' average cloud computing budget allocation by technology

Figure 10: Colombian enterprises' average cloud computing budget allocation by implementation type

Figure 11: Colombian enterprises' ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions-Colombian enterprises' current and future outsourcing priorities

Figure 13: Business intelligence-Colombian enterprises' current and future investment priorities

Figure 14: Business intelligence-selected primary provider and vendor satisfaction among Colombian enterprises

Figure 15: Mobility management-Colombian enterprises' current and future investment priorities

Figure 16: Mobility management-selected primary provider and vendor satisfaction among Colombian enterprises

Figure 17: IoT-Colombian enterprises' current and future investment priorities

Figure 18: IoT-selected primary provider and vendor satisfaction among Colombian enterprises

Figure 19: Cloud computing-Colombian enterprises' current and future investment priorities

Figure 20: Cloud computing-selected primary provider and vendor satisfaction among Colombian enterprises

Figure 21: Business objectives which influence Colombian enterprises' IT investment strategy

Figure 22: Factors influencing Colombian enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

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HP, Informatica, Microsoft, IBM, EMC, Google, Samsung, Airwatch, AT&T, Salesforce, Alcatel-Lucent, Adobe, Dimension Data, Cisco

IT, Budget, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Network, Applications, IT Management, development, maintenance, systems integrator, telco, reseller, outsourcer, infrastructure, help desk, support, client, mainframe, server, security, peripherals, storage, semi-conductor, cloud, license, application lifecycle, information management, software infrastructure, integration, SOA, desktop, hosting, disaster recovery, business continuity, convergence, mobile, voice, data.IT, Procurement, Purchasing, Buying, Local resellers, National resellers, Budget, Hosting, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Enterprise applications, Business intelligence, Security, Content management, Mobility, IT systems management, Communications & collaboration, Green IT & virtualization, Cloud Computing, Efficiency, Customer satisfaction, SLA, Business goals, Price, Leading-edge technology, Contract flexibility.Enterprise applications, Customer Relationship Management, Enterprise Resource Planning, Financials, Supply Chain Management, HR Management, Product Lifecycle Management, Business Process Management, Interactive marketing automation systems & customer lifecycle management, Business intelligence, Data warehousing, Data marts, Analytics, Real-time Business Intelligence, Social sentiment analysis, Security, Identity & access management, Security & vulnerability management, End-point security & anti-virus, Network security, Content and web filtering, firewalls, Application Security, Backup & archive, Database security, Data Loss Prevention, mobile security, Content management, Document Management, Records Management, Web Content Management, Digital Asset Management, E-mail Archiving, Enterprise Search, Mobility, Mobile device management, mobile applications, Tablet computing, IT systems management, Systems & network management, Storage management, Service management, Database management, Transaction performance management, User experience management, Virtualization, Patch management & configuration,Communications & collaboration, Internet Protocol-Private Branch Exchange, IP-Contact Centre, Unified Communications, VoIP, Presence, Instant messaging, Web conferencing, Video conferencing, Green IT, Data centre, Power management, Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service, Private Cloud, and Hybrid cloud


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