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Serbia-Telecoms, Mobile and Broadband and Digital Media-Statistics and Analyses

Serbia-Telecoms, Mobile and Broadband and Digital Media-Statistics and Analyses


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Executive Summary

Serbian mobile operators expand reach of LTE-A services

Following an economically and politically turbulent period during the 1990s, Serbia started the first decade of the new millennium with strong GDP growth until the economic crisis of 2008. GDP growth soon recovered but more recently it has been stymied by the poor performance of Serbia's principal trading markets, including Italy and Greece.

Economic difficulties prompted the government to adopt a range of fiscal measures to raise revenue, including a short-term imposition of a 10% tax on telecom services. Similarly, the economic difficulties, compounded by a range of regulatory measures, has seen a steady fall in telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

Serbia's integration with the European Union (EU), formalised by the Stabilisation and Association Agreement in 2008, has encouraged the government and regulator to adopted measures aimed at promoting telecoms reform. The Agreement oversees closer integration with the EU and covers commitments to political, economic, trade, or human rights reform. In addition, as part of the EU pre-accession process, Serbia has received financial aid to build public institutions and improve cross-border co-operation. Serbia has been an official EU candidate country since January 2014.

EU reforms have been fundamental to Serbia's telecom sector. The EU's regulatory framework for communications (the NRF), adopted in mid-2010, promotes competition as the most efficient way to offer communications products and services while ensuring universal access. However, the May 2012 election of a new government less inclined to compromise with EU, though still committed to joining the Union, may have implications for telecom sector regulatory measures.

Considerable network investment has been undertaken by incumbent and alternative operators in recent years, despite economic difficulties. This has helped to stimulate internet usage, which has also been bolstered by improved affordability as prices are reduced through competition.

Serbia boasts an extensive broadcasting market, with programming available via radio and TV programme distribution via cable, wireless cable, terrestrial free-to-air and broadband TV. An analogue switch off (ASO) plan has been adopted and digital TV is widely available on cable networks.

Serbia's high mobile penetration, the result of multiple SIM card use, has seen lower revenue in recent years, placing further pressure on operators to develop business models which encourage consumer use of mobile data services as also the continued substitution of fixed-line for mobile voice calls.

Key developments:

Mundio Mobile and Globaltel licensed as MVNOs hosted on Vip Mobile's network; government rejects end-2015 bids for its share in Telekom Serbia; Telenor Serbia and SBB launch joint multi-play service; regulator licences three MNOs for spectrum in the 800MHz band, stimulating LTE development into 2016; report update includes the regulator's market report for 2014, telcos' operating and financial data to Q2 2016, recent market developments.

Market penetration rates in Serbia's telecoms sector 2016 (e)

Penetration of telecoms services: | Penetration

Fixed-line telephony | 38%

Fixed broadband | 17.5%

Mobile SIM (population) | 120%

(Source: BuddeComm)

Companies mentioned in this report:

Mobilna Telefonija Srbija (MTS), Telekom Serbia, Vip Mobile, Telenor Serbia, Serbia Broadband (SBB), I.Kom, Knight Development Support, Invest-Inenjering, Beogrid, JET TV, Kopernikus Technology, BeotelNet, Sat Trakt, Telemark and Radijus vektor.

1. Executive summary

2. Key statistics

3. Country overview

4. Telecommunications market

4.1 Market analysis

5. Regulatory environment

5.1 Law on Electronic Communications

5.1.1 Amendments

5.2 Regulatory authority

5.3 Telecom sector liberalisation

5.4 Privatisation

5.4.1 Telekom Serbia

5.4.2 Mobi 63

5.5 Interconnect

5.6 Universal service

5.7 Number Portability (NP)

6. Fixed network operators

6.1 Telekom Serbia

7. Telecommunications infrastructure

7.1 Overview of the national telecom network

7.1.1 Electric Energy Transmission and Transmission System Control (EMS)

7.1.2 EPS network

7.2 International infrastructure

8. Fixed-line broadband market

8.1 Introduction and statistical overview

8.2 Broadband statistics

8.3 Forecasts fixed broadband subscribers 2016; 2018; 2021

8.3.1 Notes on scenario forecasts

8.4 Fixed-line broadband technologies

8.4.1 Hybrid Fibre Coax (HFC) networks

8.4.2 Digital Subscriber Line (DSL) networks

8.4.3 Fibre-to-the-Premises (FttP) networks

8.4.4 Other fixed broadband services

8.4.5 WiMAX

8.4.6 W-Fi

9. Digital economy

9.1 E-commerce

9.2 E-government

10. Digital media

10.1 Introduction

10.2 Regulatory issues

10.3 Videostreaming

10.4 Cable TV

10.5 Satellite-based digital pay TV developments

10.6 Digital Terrestrial TV (DTTV)

11. Mobile market

11.1 Market analysis

11.2 Mobile statistics

11.3 Mobile data

11.3.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)

11.4 Mobile broadband

11.5 Regulatory issues

11.5.1 Third mobile licence

11.5.2 3.4GHz 3.8GHz auction

11.5.3 1800MHz auction

11.5.4 800MHz auction

11.5.5 Mobile Number Portability (MNP)

11.5.6 Roaming

11.5.7 Mobile Termination Rates (MTRs)

11.6 Mobile infrastructure

11.6.1 Digital networks

11.6.2 Other infrastructure developments

11.7 Major mobile operators

11.7.1 Telenor Serbia

11.7.2 Mobilna Telefonija Srbija (MTS)

11.7.3 Vip Mobile

11.7.4 Mobile Virtual Network operators (MVNOs)

11.8 Mobile content and applications

12. Related reports

Chart 1 Telekom Serbia Group financial data 2007 2015

Chart 2 Telekom Serbia financial data 2009 2015

Chart 3 Fixed lines in service and teledensity 2004 2016

Chart 4 Household internet penetration by connection type 2007 2014

Chart 5 Pay TV subscribers 2007 2014

Chart 6 Mobile subscribers and penetration rate 2005 2017

Chart 7 Mobile operator market share by subscribers 2003 2014

Chart 8 Telenor Serbia financial data (mobile) 2007 2016

Chart 9 Telenor Serbia prepaid and postpaid ARPU and MOU 2007 2016

Chart 10 Vip Mobile financial data 2007 2016

Table 1 Country statistics 2016 (e)

Table 2 Telephone network statistics 2016 (e)

Table 3 Internet subscribers 2016 (e)

Table 4 Broadband statistics 2016 (e)

Table 5 Mobile statistics 2016 (e)

Table 6 National telecommunications authority

Table 7 Telecom market revenue by sector 2008 2014

Table 8 Share of telecom revenue by service 2010-2014

Table 9 Share of telecom investment by service 2010 2014

Table 10 Fixed-line telephony revenue 2004-2014

Table 11 Telekom Serbia Group financial data 2007-2015

Table 12 Telekom Serbia Group revenue by service 2014-2015

Table 13 Telekom Serbia company financial data 2009-2015

Table 14 Telekom Serbia Group subscribers by sector 2009-2015

Table 15 Telekom Serbia company subscribers by sector 2010-2015

Table 16 Telekom Serbia Group investments by sector (old style) 2010-2012

Table 17 Telekom Serbia Group investments by segment 2013-2015

Table 18 Telekom Serbia company investments by sector 2010-2015

Table 19 Fixed lines in service and teledensity 2004-2016

Table 20 Annual requests for new fixed lines 2004-2014

Table 21 VoIP users and traffic 2010-2014

Table 22 Fixed line voice traffic 2004-2016

Table 23 Total international internet bandwidth 2004-2015

Table 24 Proportion of internet subscriptions by download speed 2014

Table 25 ISPs by access platform 2008-2014

Table 26 Internet subscribers and penetration rates 2004-2016

Table 27 Household internet use by connection type 2007-2014

Table 28 Internet market revenue 2005-2014

Table 29 Dial-up internet connections 2007-2016

Table 30 Fixed-line broadband subscribers and penetration 2005-2017

Table 31 Forecast fixed broadband subscribers 2016; 2018; 2021

Table 32 Cable broadband subscribers 2004-2016

Table 33 DSL subscribers 2004-2016

Table 34 Telekom Serbia ADSL subscribers 2008-2015

Table 35 Fibre broadband subscribers 2010-2016

Table 36 Wireless internet subscribers 2007-2015

Table 37 proportion of companies using e-government services 2007-2014

Table 38 Pay TV subscribers 2007-2014

Table 39 Pay TV subscribers by platform 2010-2014

Table 40 Proportion of Pay TV subscribers by platform 2009-2014

Table 41 Pay TV market revenue 2005-2014

Table 42 Pay TV revenue share by platform 2010-2014

Table 43 Pay TV operator market share by subscribers 2008-2014

Table 44 Telekom Serbia IPTV subscribers 2008-2015

Table 45 Cable TV subscribers 2010-2014

Table 46 Proportion of digital and analogue cable TV subscribers 2011-2014

Table 47 Mobile market revenue 2003-2016

Table 48 Historic-Mobile subscribers and penetration rate 1998-2009

Table 49 Mobile subscribers and penetration rate 2010-2017

Table 50 Total outgoing mobile traffic 2003-2014

Table 51 Mobile operator market share by subscribers 2003-2014

Table 52 Mobile operator market share by revenue 2003-2014

Table 53 Prepaid subscribers and proportion of total mobile subscribers 2005-2014

Table 54 Telenor prepaid users 2007-2016

Table 55 MTS Serbia prepaid users 2012-2015

Table 56 Total SMS and MMS messages sent 2003-2014

Table 57 Mobile internet and 3G subscribers 2007-2014

Table 58 Active mobile broadband subscribers and penetration 2010-2016

Table 59 Average mobile number portings per month 2011-2014

Table 60 Annual and cumulative mobile number portings 2011-2014

Table 61 European roaming charges 2007 2016

Table 62 European roaming charges 2014-2017

Table 63 MNO network coverage 2014

Table 64 Telenor Serbia subscribers 2006-2016

Table 65 Telenor Serbia financial data (mobile) 2007-2016

Table 66 Telenor Serbia mobile (Serbia and Montenegro split) 2013-2016

Table 67 Telenor Serbia mobile revenue by type 2014-2016

Table 68 Telenor Serbia prepaid and postpaid ARPU and MOU 2007-2016

Table 69 MTS subscribers 2008-2015

Table 70 Vip Mobile financial data 2007-2016

Table 71 Vip Mobile subscribers 2007 2016

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Mobilna Telefonija Srbija (MTS), Telekom Serbia, Vip Mobile, Telenor Serbia, Serbia Broadband (SBB), I.Kom, Knight Development Support, Invest-Inenjering, Beogrid, JET TV, Kopernikus Technology, BeotelNet, Sat Trakt, Telemark and Radijus vektor.

paul budde communication, buddecomm, telecomunications research, country profile, forcast, forcasting, estimates, Broadband Fixed, Broadcasting, Companies (Major Players), Digital Media, Internet, Mobile & Wireless Broadband and Media, Mobile Communications (voice and infrastructure), Strategies & Analyses (Industry & Markets), Telecoms Infrastructure, Europe, Serbia


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