Thailand Fertilizer & Agro Inputs Market

Thailand Fertilizer & Agro Inputs Market, valued at USD 4.6 Bn, grows at 7.65% CAGR to 2030, fueled by organic trends, rice production, and green initiatives.

Region:Asia

Author(s):Shubham

Product Code:KRAB1141

Pages:83

Published On:October 2025

About the Report

Base Year 2024

Thailand Fertilizer & Agro Inputs Market Overview

  • The Thailand Fertilizer & Agro Inputs Market is valued at USD 4.6 billion, based on a five?year historical analysis. This growth is primarily driven by the increasing demand for food production due to population growth and urbanization, alongside the adoption of modern agricultural practices. The market is also influenced by the rising awareness of sustainable farming techniques and the need for efficient nutrient management in agriculture. Additional drivers include the shift toward higher-value crops such as fruits and vegetables, government policies supporting farming, and technological advancements in fertilizer production. The popularity of organic fertilizers is also rising as consumers and farmers focus on environmentally friendly solutions .
  • Key regions dominating the market include the Central and Northeastern regions of Thailand, where agricultural activities are concentrated. The Central region benefits from its proximity to major urban centers and infrastructure, while the Northeastern region is known for its extensive rice and cassava cultivation, driving the demand for fertilizers and agro inputs .
  • In 2023, the Thai government implemented the "Green Agriculture" initiative, which aims to promote sustainable farming practices. This initiative includes subsidies for organic fertilizers and bio-fertilizers, encouraging farmers to reduce chemical fertilizer usage and enhance soil health. The government is also investing in research and development to improve fertilizer efficiency and environmental sustainability. The regulatory framework is anchored by the Fertilizer Act, B.E. 2550 (2007), issued by the Ministry of Agriculture and Cooperatives, which mandates registration, quality standards, and labeling for all fertilizer products distributed in Thailand .
Thailand Fertilizer & Agro Inputs Market Size

Thailand Fertilizer & Agro Inputs Market Segmentation

By Type:The market is segmented into various types of fertilizers, including nitrogenous, phosphatic, potassic, compound/complex, organic, bio-fertilizers, specialty fertilizers, and others. Among these, nitrogenous fertilizers, particularly urea, dominate the market due to their essential role in crop growth and high demand from farmers. The increasing focus on sustainable agriculture is also driving the growth of organic and bio-fertilizers. The market segmentation aligns with industry convention, with nitrogenous fertilizers representing the largest share, followed by phosphatic and potassic fertilizers. Organic and bio-fertilizers are experiencing notable growth due to consumer and policy-driven sustainability trends .

Thailand Fertilizer & Agro Inputs Market segmentation by Type.

By Application:The application segment includes cereals & grains, fruits & vegetables, oilseeds & pulses, plantation crops, horticulture, turf and ornamental, and others. The cereals and grains segment, particularly rice, is the largest consumer of fertilizers in Thailand, driven by the country's status as a major rice exporter. The increasing demand for fruits and vegetables is also contributing to the growth of fertilizers in this segment. Application segmentation reflects the dominance of staple crops, with rice, maize, and cassava being the primary drivers of fertilizer consumption. Fruits and vegetables are gaining share due to changing dietary preferences and export opportunities .

Thailand Fertilizer & Agro Inputs Market segmentation by Application.

Thailand Fertilizer & Agro Inputs Market Competitive Landscape

The Thailand Fertilizer & Agro Inputs Market is characterized by a dynamic mix of regional and international players. Leading participants such as Thai Central Chemical Public Company Limited, Chia Tai Company Limited, The Siam Cement Public Company Limited (SCG Chemicals), ICL Fertilizers (Ranthai Agro Co., Ltd.), Yara (Thailand) Limited, Chai Thai Company Limited, Asia Fertilizer Co., Ltd., Kaset Thai International Sugar Corporation Public Company Limited, Thai Agro Industry Co., Ltd., Ubon Bio Ethanol Co., Ltd., Mitr Phol Group, PTT Global Chemical Public Company Limited, Intercontinental Chemical Co., Ltd., Thai Agro Chemicals Co., Ltd., Green Innovation Group Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Thai Central Chemical Public Company Limited

1976

Bangkok, Thailand

Chia Tai Company Limited

1921

Bangkok, Thailand

The Siam Cement Public Company Limited (SCG Chemicals)

1913

Bangkok, Thailand

ICL Fertilizers (Ranthai Agro Co., Ltd.)

2004

Bangkok, Thailand

Yara (Thailand) Limited

2004

Bangkok, Thailand

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD Million/Billion, Latest Fiscal Year)

Revenue Growth Rate (CAGR %)

Market Share (%)

Production Capacity (Tons per Year)

Product Portfolio Breadth (Number of SKUs/Types)

Thailand Fertilizer & Agro Inputs Market Industry Analysis

Growth Drivers

  • Increasing Agricultural Production:Thailand's agricultural sector is projected to produce approximately 31 million tons of rice in future, reflecting a 2% increase from the previous year. This growth is driven by rising domestic and international demand for food, necessitating enhanced fertilizer use. The government aims to boost agricultural output by 5% annually, which will likely increase fertilizer consumption, particularly nitrogen and phosphorus-based products, essential for crop yield improvement.
  • Government Support and Subsidies:The Thai government allocated around THB 21 billion (approximately USD 630 million) in future for agricultural subsidies, including fertilizer support. This financial backing encourages farmers to adopt modern agro inputs, enhancing productivity. Additionally, initiatives like the "Smart Farmer" program aim to educate farmers on efficient fertilizer use, further driving market growth and ensuring sustainable agricultural practices across the nation.
  • Rising Demand for Organic Fertilizers:The organic fertilizer market in Thailand is expected to reach THB 11 billion (approximately USD 330 million) by future, driven by increasing consumer awareness of sustainable farming. With over 1.6 million hectares of land certified for organic farming, the demand for organic inputs is surging. This trend is supported by government policies promoting organic agriculture, which is anticipated to significantly boost the market for organic fertilizers in the coming years.

Market Challenges

  • Price Volatility of Raw Materials:The fertilizer industry in Thailand faces significant challenges due to the price volatility of raw materials, such as urea and potash. In future, the price of urea is projected to fluctuate between THB 13,000 to THB 16,000 per ton, influenced by global supply chain disruptions and geopolitical tensions. This unpredictability can hinder production planning and profitability for local manufacturers, impacting overall market stability.
  • Environmental Regulations:Stricter environmental regulations in Thailand are posing challenges for fertilizer manufacturers. In future, compliance costs are expected to rise by 16% due to new laws aimed at reducing nitrogen runoff and promoting sustainable practices. These regulations may limit the production of certain chemical fertilizers, forcing companies to invest in cleaner technologies, which could increase operational costs and affect market competitiveness.

Thailand Fertilizer & Agro Inputs Market Future Outlook

The Thailand fertilizer and agro inputs market is poised for significant transformation as sustainability becomes a central focus. With the government's commitment to increasing organic farming and the adoption of precision agriculture technologies, the market is expected to evolve rapidly. By future, innovations in smart agriculture and eco-friendly fertilizers will likely reshape production practices, enhancing efficiency and reducing environmental impact. This shift will create new avenues for growth, particularly in organic and bio-based product segments, aligning with global sustainability trends.

Market Opportunities

  • Expansion into Organic Fertilizer Segment:The organic fertilizer segment presents a lucrative opportunity, with a projected growth rate of 11% annually. As consumer preferences shift towards organic produce, companies can capitalize on this trend by developing innovative organic products, potentially increasing market share and profitability in a rapidly growing sector.
  • Development of Smart Agriculture Solutions:The rise of smart agriculture solutions, including precision farming technologies, offers significant market potential. By investing in IoT and data analytics, companies can enhance fertilizer application efficiency, reduce waste, and improve crop yields, positioning themselves as leaders in the evolving agricultural landscape.

Scope of the Report

SegmentSub-Segments
By Type

Nitrogenous Fertilizers (Urea, Ammonium Nitrate, Ammonium Sulphate, Calcium Ammonium Nitrate)

Phosphatic Fertilizers (DAP, MAP, SSP, TSP)

Potassic Fertilizers (MOP, SOP, Others)

Compound/Complex Fertilizers (NPK, NP, NK, PK)

Organic Fertilizers (Compost, Manure, Green Manure, Others)

Bio-fertilizers (Azospirillum, Rhizobium, Phosphate-solubilizing Bacteria, Others)

Specialty Fertilizers (Micronutrients, Slow/Controlled Release, Water Soluble Fertilizers)

Others

By Application

Cereals & Grains (Rice, Maize, Wheat, Others)

Fruits & Vegetables

Oilseeds & Pulses

Plantation Crops (Rubber, Sugarcane, Others)

Horticulture

Turf and Ornamental

Others

By End-User

Smallholder Farmers

Commercial Farms & Agribusinesses

Agricultural Cooperatives

Government Agencies

Others

By Distribution Channel

Direct Sales

Retail Outlets (Agro Dealers, Cooperatives)

Online Platforms

Distributors/Wholesalers

Others

By Packaging Type

Bulk Packaging

Bagged Packaging (25kg, 50kg, Others)

Liquid Packaging

Others

By Price Range

Low Price

Mid Price

High Price

By Brand Loyalty

Established Brands

Emerging Brands

Private Labels

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Cooperatives, Department of Agriculture)

Manufacturers and Producers

Distributors and Retailers

Agrochemical Importers

Industry Associations (e.g., Thai Fertilizer Association)

Financial Institutions

Research and Development Organizations

Players Mentioned in the Report:

Thai Central Chemical Public Company Limited

Chia Tai Company Limited

The Siam Cement Public Company Limited (SCG Chemicals)

ICL Fertilizers (Ranthai Agro Co., Ltd.)

Yara (Thailand) Limited

Chai Thai Company Limited

Asia Fertilizer Co., Ltd.

Kaset Thai International Sugar Corporation Public Company Limited

Thai Agro Industry Co., Ltd.

Ubon Bio Ethanol Co., Ltd.

Mitr Phol Group

PTT Global Chemical Public Company Limited

Intercontinental Chemical Co., Ltd.

Thai Agro Chemicals Co., Ltd.

Green Innovation Group Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Fertilizer & Agro Inputs Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Fertilizer & Agro Inputs Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Fertilizer & Agro Inputs Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Agricultural Production
3.1.2 Government Support and Subsidies
3.1.3 Rising Demand for Organic Fertilizers
3.1.4 Technological Advancements in Agro Inputs

3.2 Market Challenges

3.2.1 Price Volatility of Raw Materials
3.2.2 Environmental Regulations
3.2.3 Competition from Imported Products
3.2.4 Limited Awareness of Modern Practices

3.3 Market Opportunities

3.3.1 Expansion into Organic Fertilizer Segment
3.3.2 Development of Smart Agriculture Solutions
3.3.3 Collaborations with Research Institutions
3.3.4 Export Potential to Neighboring Countries

3.4 Market Trends

3.4.1 Shift Towards Sustainable Farming Practices
3.4.2 Increased Use of Precision Agriculture
3.4.3 Growth in E-commerce for Agro Inputs
3.4.4 Rising Popularity of Bio-based Fertilizers

3.5 Government Regulation

3.5.1 Fertilizer Quality Standards
3.5.2 Registration and Licensing Requirements
3.5.3 Environmental Protection Laws
3.5.4 Subsidy Programs for Farmers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Fertilizer & Agro Inputs Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Fertilizer & Agro Inputs Market Segmentation

8.1 By Type

8.1.1 Nitrogenous Fertilizers (Urea, Ammonium Nitrate, Ammonium Sulphate, Calcium Ammonium Nitrate)
8.1.2 Phosphatic Fertilizers (DAP, MAP, SSP, TSP)
8.1.3 Potassic Fertilizers (MOP, SOP, Others)
8.1.4 Compound/Complex Fertilizers (NPK, NP, NK, PK)
8.1.5 Organic Fertilizers (Compost, Manure, Green Manure, Others)
8.1.6 Bio-fertilizers (Azospirillum, Rhizobium, Phosphate-solubilizing Bacteria, Others)
8.1.7 Specialty Fertilizers (Micronutrients, Slow/Controlled Release, Water Soluble Fertilizers)
8.1.8 Others

8.2 By Application

8.2.1 Cereals & Grains (Rice, Maize, Wheat, Others)
8.2.2 Fruits & Vegetables
8.2.3 Oilseeds & Pulses
8.2.4 Plantation Crops (Rubber, Sugarcane, Others)
8.2.5 Horticulture
8.2.6 Turf and Ornamental
8.2.7 Others

8.3 By End-User

8.3.1 Smallholder Farmers
8.3.2 Commercial Farms & Agribusinesses
8.3.3 Agricultural Cooperatives
8.3.4 Government Agencies
8.3.5 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Retail Outlets (Agro Dealers, Cooperatives)
8.4.3 Online Platforms
8.4.4 Distributors/Wholesalers
8.4.5 Others

8.5 By Packaging Type

8.5.1 Bulk Packaging
8.5.2 Bagged Packaging (25kg, 50kg, Others)
8.5.3 Liquid Packaging
8.5.4 Others

8.6 By Price Range

8.6.1 Low Price
8.6.2 Mid Price
8.6.3 High Price

8.7 By Brand Loyalty

8.7.1 Established Brands
8.7.2 Emerging Brands
8.7.3 Private Labels
8.7.4 Others

9. Thailand Fertilizer & Agro Inputs Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD Million/Billion, Latest Fiscal Year)
9.2.4 Revenue Growth Rate (CAGR %)
9.2.5 Market Share (%)
9.2.6 Production Capacity (Tons per Year)
9.2.7 Product Portfolio Breadth (Number of SKUs/Types)
9.2.8 Geographic Reach (Domestic/Export Markets)
9.2.9 Distribution Network Coverage (Number of Dealers/Outlets/Regions)
9.2.10 R&D Investment (% of Revenue)
9.2.11 Sustainability/ESG Initiatives (Certifications, Green Products)
9.2.12 Customer Segments Served
9.2.13 Pricing Strategy
9.2.14 Brand Recognition (Awards, Rankings, Brand Value)
9.2.15 Innovation Rate (New Product Launches per Year)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Thai Central Chemical Public Company Limited
9.5.2 Chia Tai Company Limited
9.5.3 The Siam Cement Public Company Limited (SCG Chemicals)
9.5.4 ICL Fertilizers (Ranthai Agro Co., Ltd.)
9.5.5 Yara (Thailand) Limited
9.5.6 Chai Thai Company Limited
9.5.7 Asia Fertilizer Co., Ltd.
9.5.8 Kaset Thai International Sugar Corporation Public Company Limited
9.5.9 Thai Agro Industry Co., Ltd.
9.5.10 Ubon Bio Ethanol Co., Ltd.
9.5.11 Mitr Phol Group
9.5.12 PTT Global Chemical Public Company Limited
9.5.13 Intercontinental Chemical Co., Ltd.
9.5.14 Thai Agro Chemicals Co., Ltd.
9.5.15 Green Innovation Group Co., Ltd.

10. Thailand Fertilizer & Agro Inputs Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Cooperatives
10.1.2 Ministry of Commerce
10.1.3 Ministry of Natural Resources and Environment

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Agricultural Infrastructure
10.2.2 Spending on Sustainable Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Farmers' Access to Quality Inputs
10.3.2 Price Sensitivity Among Smallholders

10.4 User Readiness for Adoption

10.4.1 Awareness of Modern Fertilization Techniques
10.4.2 Training and Support Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Yield Improvements
10.5.2 Long-term Sustainability Practices

11. Thailand Fertilizer & Agro Inputs Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of agricultural production statistics from the Ministry of Agriculture and Cooperatives, Thailand
  • Review of market reports and publications from the Thai Fertilizer Association
  • Examination of trade data and import/export statistics from the Customs Department of Thailand

Primary Research

  • Interviews with agronomists and agricultural extension officers to understand fertilizer usage trends
  • Surveys with distributors and retailers of agro inputs to gauge market dynamics
  • Field visits to farms to collect firsthand data on fertilizer application practices

Validation & Triangulation

  • Cross-validation of findings with data from agricultural cooperatives and farmer associations
  • Triangulation of market insights from primary interviews with secondary data sources
  • Sanity checks through expert reviews from industry veterans and academic professionals

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total agricultural output and its correlation with fertilizer consumption
  • Segmentation of the market by fertilizer type (NPK, Urea, etc.) and application method
  • Incorporation of government agricultural policies and subsidy impacts on fertilizer usage

Bottom-up Modeling

  • Collection of sales data from major fertilizer manufacturers and distributors
  • Estimation of average fertilizer application rates per crop type across different regions
  • Calculation of market size based on volume sold and average pricing per fertilizer type

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating factors such as crop yield forecasts and price trends
  • Scenario modeling based on potential changes in agricultural practices and climate impacts
  • Development of baseline, optimistic, and pessimistic market growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Fertilizer Retail Market100Retail Managers, Store Owners
Agro Input Distribution Channels80Distributors, Supply Chain Managers
Farmers' Fertilizer Usage120Farm Owners, Agricultural Workers
Government Agricultural Policy Impact40Policy Makers, Agricultural Economists
Research Institutions and Universities40Researchers, Academic Professors

Frequently Asked Questions

What is the current value of the Thailand Fertilizer & Agro Inputs Market?

The Thailand Fertilizer & Agro Inputs Market is valued at approximately USD 4.6 billion, driven by increasing food production demands due to population growth, urbanization, and the adoption of modern agricultural practices.

What factors are driving growth in the Thailand Fertilizer Market?

Which regions in Thailand dominate the fertilizer market?

What is the impact of the "Green Agriculture" initiative in Thailand?

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