Turkey Last Mile Delivery Market

The Turkey last mile delivery market, valued at USD 290 million, is growing due to e-commerce expansion, fast delivery demand, and tech advancements in major cities like Istanbul.

Region:Europe

Author(s):Shubham

Product Code:KRAA1057

Pages:80

Published On:August 2025

About the Report

Base Year 2024

Turkey Last Mile Delivery Market Overview

  • The Turkey Last Mile Delivery Market is valued at USD 290 million, based on a five-year historical analysis. This growth is primarily driven by the rapid expansion of e-commerce, increased consumer demand for fast delivery services, and advancements in logistics technology. The market has seen a significant rise in online shopping, particularly during the pandemic, which has accelerated the need for efficient last-mile delivery solutions .
  • Istanbul, Ankara, and Izmir are the dominant cities in the Turkey Last Mile Delivery Market. Istanbul, being the largest city and a commercial hub, has a high concentration of e-commerce activities and logistics operations. Ankara, as the capital, also plays a crucial role in government and business logistics, while Izmir serves as a key port city facilitating trade and distribution .
  • In recent years, the Turkish government has implemented regulations to enhance the efficiency of last-mile delivery services. This includes the introduction of frameworks aimed at improving urban logistics, such as encouraging the use of eco-friendly vehicles for deliveries in congested areas. These initiatives are designed to reduce traffic congestion and pollution, promoting sustainable delivery practices across the country .
Turkey Last Mile Delivery Market Size

Turkey Last Mile Delivery Market Segmentation

By Type:The last mile delivery market can be segmented into various types, including B2C Delivery, B2B Delivery, C2C Delivery, Same-Day Delivery, Scheduled Delivery, Express Delivery, Large Item Delivery, Grocery and Food Delivery, and Others. Among these, B2C Delivery is the most prominent segment, driven by the surge in online shopping and consumer preference for home delivery services. The demand for Same-Day and Express Delivery has also increased significantly, reflecting consumer expectations for faster service .

Turkey Last Mile Delivery Market segmentation by Type.

By End-User:The end-user segmentation includes Retail, E-commerce, Food and Beverage, Pharmaceuticals, Consumer Electronics, Home Appliances & Furniture, and Others. The E-commerce sector is the leading end-user, as the growth of online shopping has significantly increased the demand for last mile delivery services. Retail and Food and Beverage sectors also contribute substantially, driven by the need for timely deliveries to consumers .

Turkey Last Mile Delivery Market segmentation by End-User.

Turkey Last Mile Delivery Market Competitive Landscape

The Turkey Last Mile Delivery Market is characterized by a dynamic mix of regional and international players. Leading participants such as Aras Kargo, Yurtiçi Kargo, MNG Kargo, PTT Kargo, Hepsijet, Getir, Trendyol Express, Sürat Kargo, DHL Express Turkey, UPS Turkey, FedEx Turkey, TNT Express Turkey, Scotty, PaketTaxi, Ekol Logistics contribute to innovation, geographic expansion, and service delivery in this space.

Aras Kargo

1979

Istanbul, Turkey

Yurtiçi Kargo

1982

Istanbul, Turkey

MNG Kargo

2003

Istanbul, Turkey

PTT Kargo

1840

Ankara, Turkey

Hepsijet

2018

Istanbul, Turkey

Company

Establishment Year

Headquarters

Company Size (Large, Medium, Small)

Number of Deliveries per Day

Average Delivery Time (Urban/Rural)

On-Time Delivery Rate (%)

Customer Satisfaction Score (NPS or Equivalent)

Market Coverage (Cities/Regions Served)

Turkey Last Mile Delivery Market Industry Analysis

Growth Drivers

  • Increasing E-commerce Penetration:Turkey's e-commerce sector is projected to reach approximately 652.7 billion Turkish Lira (around $24 billion) in future, driven by a growing online consumer base. The number of internet users in Turkey is expected to exceed 69 million, representing a significant increase in online shopping activities. This surge in e-commerce directly correlates with the demand for efficient last mile delivery services, as consumers increasingly expect quick and reliable delivery options.
  • Urbanization and Population Density:Turkey's urban population is projected to reach approximately 77.1% by future, with major cities like Istanbul and Ankara experiencing significant growth. This urbanization leads to higher population density, which in turn increases the demand for last mile delivery services. The concentration of consumers in urban areas necessitates efficient logistics solutions to meet the rising expectations for timely deliveries, thereby driving market growth in the last mile delivery sector.
  • Technological Advancements in Logistics:The Turkish logistics sector is increasingly adopting advanced technologies, with investments in automation and AI reported to be growing, though specific figures exceeding 10 billion Turkish Lira could not be confirmed. These technologies enhance operational efficiency and reduce delivery times, catering to the growing consumer demand for fast delivery services. The integration of smart logistics solutions, such as route optimization and real-time tracking, is crucial for improving service quality in the last mile delivery market.

Market Challenges

  • High Operational Costs:The last mile delivery sector in Turkey faces significant operational costs, with logistics expenses accounting for approximately 12% of the country's GDP. Rising fuel prices and labor costs contribute to these challenges, making it difficult for companies to maintain profitability. As operational costs continue to escalate, businesses must find innovative solutions to optimize their delivery processes while managing expenses effectively.
  • Traffic Congestion in Urban Areas:Major Turkish cities, particularly Istanbul, experience severe traffic congestion, with average speeds dropping to around 20 km/h during peak hours. This congestion hampers delivery efficiency and increases transit times, posing a significant challenge for last mile delivery providers. Companies must navigate these logistical hurdles to ensure timely deliveries, which can impact customer satisfaction and overall service quality.

Turkey Last Mile Delivery Market Future Outlook

The Turkey last mile delivery market is poised for significant transformation, driven by evolving consumer expectations and technological advancements. As urbanization continues, companies will increasingly adopt innovative delivery solutions, including drones and automated vehicles, to enhance efficiency. Additionally, the focus on sustainability will lead to the adoption of eco-friendly delivery methods, aligning with global trends. The integration of AI and data analytics will further optimize logistics operations, ensuring that businesses can meet the growing demand for fast and reliable delivery services.

Market Opportunities

  • Expansion of Delivery Networks:Companies can capitalize on the growing demand for last mile delivery by expanding their networks. With urban areas becoming increasingly populated, establishing localized hubs can enhance delivery speed and efficiency, allowing businesses to cater to consumer needs more effectively.
  • Adoption of Green Delivery Solutions:The shift towards sustainability presents a significant opportunity for last mile delivery providers. By investing in electric vehicles and eco-friendly packaging, companies can reduce their carbon footprint while appealing to environmentally conscious consumers, thus gaining a competitive edge in the market.

Scope of the Report

SegmentSub-Segments
By Type

B2C Delivery

B2B Delivery

C2C Delivery

Same-Day Delivery

Scheduled Delivery

Express Delivery

Large Item Delivery

Grocery and Food Delivery

Others

By End-User

Retail

E-commerce

Food and Beverage

Pharmaceuticals

Consumer Electronics

Home Appliances & Furniture

Others

By Delivery Mode

Motorized Vehicles (Vans, Cars, Motorcycles)

Bicycles & E-bikes

Walking Couriers

Drones & Autonomous Vehicles

Others

By Service Type

Standard Delivery

Express Delivery

Scheduled Delivery

Same-Day Delivery

White-Glove Delivery

Others

By Packaging Type

Standard Packaging

Temperature-Controlled Packaging

Fragile Packaging

Bulk Packaging

Sustainable/Eco-Friendly Packaging

Others

By Pricing Model

Flat Rate

Variable Rate

Subscription-Based

Pay-per-Use

Others

By Customer Segment

Individual Consumers

Small Businesses

Large Enterprises

Government Agencies

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport and Infrastructure, Turkish Competition Authority)

Logistics and Supply Chain Companies

E-commerce Platforms

Retail Chains and Supermarkets

Technology Providers (e.g., Software and Hardware Solutions for Delivery)

Local Delivery Service Providers

Real Estate Developers (focused on logistics and warehousing)

Players Mentioned in the Report:

Aras Kargo

Yurtici Kargo

MNG Kargo

PTT Kargo

Hepsijet

Getir

Trendyol Express

Surat Kargo

DHL Express Turkey

UPS Turkey

FedEx Turkey

TNT Express Turkey

Scotty

PaketTaxi

Ekol Logistics

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Turkey Last Mile Delivery Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Turkey Last Mile Delivery Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Turkey Last Mile Delivery Market Analysis

3.1 Growth Drivers

3.1.1 Increasing E-commerce Penetration
3.1.2 Urbanization and Population Density
3.1.3 Demand for Fast Delivery Services
3.1.4 Technological Advancements in Logistics

3.2 Market Challenges

3.2.1 High Operational Costs
3.2.2 Traffic Congestion in Urban Areas
3.2.3 Regulatory Compliance Issues
3.2.4 Competition from Established Players

3.3 Market Opportunities

3.3.1 Expansion of Delivery Networks
3.3.2 Adoption of Green Delivery Solutions
3.3.3 Integration of AI and Automation
3.3.4 Partnerships with Local Businesses

3.4 Market Trends

3.4.1 Rise of Same-Day Delivery Services
3.4.2 Growth of Contactless Delivery Options
3.4.3 Increasing Use of Drones and Robotics
3.4.4 Focus on Customer Experience and Satisfaction

3.5 Government Regulation

3.5.1 Transportation and Logistics Regulations
3.5.2 Environmental Compliance Standards
3.5.3 Labor Laws Affecting Delivery Personnel
3.5.4 Tax Incentives for Green Logistics

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Turkey Last Mile Delivery Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Turkey Last Mile Delivery Market Segmentation

8.1 By Type

8.1.1 B2C Delivery
8.1.2 B2B Delivery
8.1.3 C2C Delivery
8.1.4 Same-Day Delivery
8.1.5 Scheduled Delivery
8.1.6 Express Delivery
8.1.7 Large Item Delivery
8.1.8 Grocery and Food Delivery
8.1.9 Others

8.2 By End-User

8.2.1 Retail
8.2.2 E-commerce
8.2.3 Food and Beverage
8.2.4 Pharmaceuticals
8.2.5 Consumer Electronics
8.2.6 Home Appliances & Furniture
8.2.7 Others

8.3 By Delivery Mode

8.3.1 Motorized Vehicles (Vans, Cars, Motorcycles)
8.3.2 Bicycles & E-bikes
8.3.3 Walking Couriers
8.3.4 Drones & Autonomous Vehicles
8.3.5 Others

8.4 By Service Type

8.4.1 Standard Delivery
8.4.2 Express Delivery
8.4.3 Scheduled Delivery
8.4.4 Same-Day Delivery
8.4.5 White-Glove Delivery
8.4.6 Others

8.5 By Packaging Type

8.5.1 Standard Packaging
8.5.2 Temperature-Controlled Packaging
8.5.3 Fragile Packaging
8.5.4 Bulk Packaging
8.5.5 Sustainable/Eco-Friendly Packaging
8.5.6 Others

8.6 By Pricing Model

8.6.1 Flat Rate
8.6.2 Variable Rate
8.6.3 Subscription-Based
8.6.4 Pay-per-Use
8.6.5 Others

8.7 By Customer Segment

8.7.1 Individual Consumers
8.7.2 Small Businesses
8.7.3 Large Enterprises
8.7.4 Government Agencies
8.7.5 Others

9. Turkey Last Mile Delivery Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Large, Medium, Small)
9.2.3 Number of Deliveries per Day
9.2.4 Average Delivery Time (Urban/Rural)
9.2.5 On-Time Delivery Rate (%)
9.2.6 Customer Satisfaction Score (NPS or Equivalent)
9.2.7 Market Coverage (Cities/Regions Served)
9.2.8 Technology Adoption Level (e.g., Real-Time Tracking, Route Optimization)
9.2.9 Fleet Size and Composition (Motorized, Non-motorized, Green Fleet %)
9.2.10 Revenue Growth Rate (%)
9.2.11 Return/Failed Delivery Rate (%)
9.2.12 Sustainability Initiatives (e.g., Green Delivery Share)
9.2.13 Pricing Competitiveness
9.2.14 Employee Count (Delivery Personnel)
9.2.15 Partnerships with E-commerce Platforms

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Aras Kargo
9.5.2 Yurtiçi Kargo
9.5.3 MNG Kargo
9.5.4 PTT Kargo
9.5.5 Hepsijet
9.5.6 Getir
9.5.7 Trendyol Express
9.5.8 Sürat Kargo
9.5.9 DHL Express Turkey
9.5.10 UPS Turkey
9.5.11 FedEx Turkey
9.5.12 TNT Express Turkey
9.5.13 Scotty
9.5.14 PaketTaxi
9.5.15 Ekol Logistics

10. Turkey Last Mile Delivery Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transport and Infrastructure
10.1.2 Ministry of Trade
10.1.3 Ministry of Health

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Logistics Infrastructure
10.2.2 Spending on Technology Integration
10.2.3 Budget Allocation for Delivery Services

10.3 Pain Point Analysis by End-User Category

10.3.1 Delays in Delivery
10.3.2 High Delivery Costs
10.3.3 Lack of Real-Time Tracking

10.4 User Readiness for Adoption

10.4.1 Awareness of Delivery Options
10.4.2 Willingness to Pay for Faster Services
10.4.3 Adoption of Technology for Tracking

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Delivery Efficiency
10.5.2 Customer Retention Rates
10.5.3 Expansion into New Markets

11. Turkey Last Mile Delivery Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on logistics and transportation in Turkey
  • Review of industry publications and market analysis reports specific to last mile delivery
  • Examination of demographic and economic data from Turkish Statistical Institute

Primary Research

  • Interviews with logistics managers from leading last mile delivery companies
  • Surveys targeting e-commerce businesses to understand delivery challenges
  • Field interviews with local courier services to gather operational insights

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including trade associations
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total logistics market size in Turkey and its allocation to last mile delivery
  • Analysis of growth trends in e-commerce and their impact on last mile delivery demand
  • Incorporation of urbanization rates and population density in major cities

Bottom-up Modeling

  • Collection of operational data from key last mile delivery firms regarding delivery volumes
  • Cost analysis based on service pricing models and operational expenses
  • Volume and cost calculations segmented by delivery types (e.g., same-day, next-day)

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating e-commerce growth rates and consumer behavior trends
  • Scenario modeling based on potential regulatory changes affecting logistics operations
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Urban Last Mile Delivery Services100Logistics Managers, Operations Directors
E-commerce Fulfillment Strategies60eCommerce Managers, Supply Chain Analysts
Local Courier Operations40Business Owners, Delivery Coordinators
Consumer Preferences in Delivery80Marketing Managers, Customer Experience Leads
Technology Adoption in Logistics50IT Managers, Innovation Officers

Frequently Asked Questions

What is the current value of the Turkey Last Mile Delivery Market?

The Turkey Last Mile Delivery Market is valued at approximately USD 290 million, reflecting significant growth driven by the expansion of e-commerce, consumer demand for fast delivery, and advancements in logistics technology.

Which cities are the key players in the Turkey Last Mile Delivery Market?

What are the main types of last mile delivery services in Turkey?

How has the Turkish government influenced last mile delivery services?

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