Turkey Urban Logistics Market

Turkey urban logistics market, valued at USD 45 billion, is growing due to e-commerce expansion, urbanization, and infrastructure developments in cities like Istanbul, Ankara, and Izmir.

Region:Europe

Author(s):Shubham

Product Code:KRAA1095

Pages:94

Published On:August 2025

About the Report

Base Year 2024

Turkey Urban Logistics Market Overview

  • The Turkey Urban Logistics Market is valued at USD 45 billion, based on a five-year historical analysis of the broader logistics sector, which includes urban logistics as a key segment. This growth is primarily driven by the rapid expansion of e-commerce, urbanization, increasing demand for efficient supply chain solutions, and significant investments in logistics technology and infrastructure, such as automation, IoT, and AI, which have enhanced operational efficiency and service delivery .
  • Istanbul, Ankara, and Izmir are the dominant cities in the Turkey Urban Logistics Market. Istanbul, as the economic hub, benefits from its strategic location and extensive multimodal transportation networks. Ankara, being the capital, has a strong governmental and administrative presence, while Izmir serves as a vital trade gateway to Europe and Asia, making these cities critical for logistics operations .
  • In recent years, the Turkish government has introduced regulations and initiatives aimed at enhancing urban logistics efficiency, including promoting the use of eco-friendly vehicles for last-mile delivery services in major urban areas. These measures are part of a broader strategy to modernize the logistics sector, promote sustainability, and improve air quality in cities .
Turkey Urban Logistics Market Size

Turkey Urban Logistics Market Segmentation

By Function:The market can be segmented into various functions that include Freight Transport (Road, Air, Rail, Sea), Courier, Express, and Parcel (CEP), Warehousing and Storage, Freight Forwarding, and Value-Added Services (Customs Clearance, Supply Chain Consulting, etc.). Each of these functions plays a crucial role in the overall logistics ecosystem, supporting the movement, storage, and management of goods across urban areas and catering to diverse operational requirements .

Turkey Urban Logistics Market segmentation by Function.

By End-User:The end-user segmentation includes E-commerce, Retail, Manufacturing and Automotive, Healthcare and Pharmaceuticals, Food and Beverage, and Other Industries (Construction, Agriculture, etc.). Each sector has unique logistics requirements, influencing the demand for specific services and solutions. E-commerce and retail drive demand for last-mile delivery and rapid fulfillment, while manufacturing and automotive sectors require robust freight and warehousing solutions. Healthcare and pharmaceuticals prioritize temperature-controlled logistics, and food and beverage sectors demand timely and safe delivery .

Turkey Urban Logistics Market segmentation by End-User.

Turkey Urban Logistics Market Competitive Landscape

The Turkey Urban Logistics Market is characterized by a dynamic mix of regional and international players. Leading participants such as Aras Kargo, MNG Kargo, Yurtiçi Kargo, PTT Kargo, DHL Express Turkey, UPS Turkey, FedEx Turkey, Kargoist, Hepsijet, Getir, Trendyol Express, T?rport, Ekol Lojistik, Netlog Lojistik, Borusan Lojistik contribute to innovation, geographic expansion, and service delivery in this space.

Aras Kargo

1979

Istanbul, Turkey

MNG Kargo

2003

Istanbul, Turkey

Yurtiçi Kargo

1982

Istanbul, Turkey

PTT Kargo

1840

Ankara, Turkey

DHL Express Turkey

1969

Istanbul, Turkey

Company

Establishment Year

Headquarters

Market Share (%)

Number of Shipments/Deliveries per Day

Average Delivery Time (Urban, Last-Mile)

On-Time Delivery Rate (%)

Customer Satisfaction Score (NPS or Equivalent)

Network Coverage (Number of Cities/Urban Centers Served)

Turkey Urban Logistics Market Industry Analysis

Growth Drivers

  • Urbanization and Population Growth:Turkey's urban population is projected to reach 77% by future, up from 82% in 2020, according to the World Bank. This rapid urbanization, coupled with a population increase to approximately 85 million, drives demand for efficient urban logistics. The growing number of urban residents necessitates enhanced delivery services, as urban areas are expected to see a rise in consumer spending, projected to exceed 1 trillion Turkish Lira in future, further fueling logistics needs.
  • E-commerce Expansion:The Turkish e-commerce market is anticipated to grow to 800 billion Turkish Lira by future, up from 300 billion in 2022, as reported by the Turkish Statistical Institute. This surge in online shopping is significantly impacting urban logistics, as businesses require efficient last-mile delivery solutions to meet consumer expectations. The increase in e-commerce transactions is expected to create over 100,000 new jobs in logistics and delivery services, further driving market growth.
  • Infrastructure Development Initiatives:The Turkish government has allocated approximately 200 billion Turkish Lira for infrastructure projects by future, focusing on transportation networks and logistics hubs. This investment aims to improve road conditions and enhance connectivity between urban centers. Improved infrastructure is crucial for urban logistics, as it reduces delivery times and operational costs, enabling logistics companies to operate more efficiently and meet the growing demands of urban consumers.

Market Challenges

  • Traffic Congestion in Urban Areas:Traffic congestion in major Turkish cities, such as Istanbul and Ankara, results in an estimated economic loss of 100 billion Turkish Lira annually, according to the Turkish Chamber of Commerce. This congestion hampers delivery efficiency, leading to increased operational costs and delayed shipments. As urban populations grow, the challenge of managing traffic congestion will become increasingly critical for logistics providers aiming to maintain service quality.
  • High Operational Costs:The logistics sector in Turkey faces rising operational costs, with fuel prices projected to increase by 15% in future, according to the Energy Market Regulatory Authority. Additionally, labor costs have risen by 10% annually, impacting profit margins for logistics companies. These escalating costs pose significant challenges for urban logistics providers, who must find ways to optimize operations while maintaining competitive pricing in a rapidly evolving market.

Turkey Urban Logistics Market Future Outlook

The future of Turkey's urban logistics market appears promising, driven by technological advancements and increasing consumer expectations. As urban areas continue to expand, logistics companies are likely to invest in innovative solutions, such as autonomous delivery vehicles and AI-driven route optimization. Furthermore, the integration of sustainable practices will become essential, as consumers increasingly demand environmentally friendly delivery options. Overall, the market is poised for transformation, with significant opportunities for growth and efficiency improvements in the coming years.

Market Opportunities

  • Growth of Smart City Initiatives:The Turkish government is investing 50 billion Turkish Lira in smart city projects by future, enhancing urban infrastructure and logistics systems. These initiatives will facilitate better traffic management and data-driven logistics solutions, creating opportunities for logistics providers to optimize operations and improve service delivery in urban environments.
  • Adoption of Green Logistics Practices:With increasing environmental awareness, the Turkish logistics sector is expected to see a rise in green logistics practices, projected to grow by 20% by future. Companies adopting eco-friendly delivery methods, such as electric vehicles and sustainable packaging, will not only reduce their carbon footprint but also attract environmentally conscious consumers, enhancing their market position.

Scope of the Report

SegmentSub-Segments
By Function

Freight Transport (Road, Air, Rail, Sea)

Courier, Express, and Parcel (CEP)

Warehousing and Storage

Freight Forwarding

Value-Added Services (Customs Clearance, Supply Chain Consulting, etc.)

By End-User

E-commerce

Retail

Manufacturing and Automotive

Healthcare and Pharmaceuticals

Food and Beverage

Other Industries (Construction, Agriculture, etc.)

By Transport Mode

Road Transport

Air Transport

Sea Transport

Rail Transport

Multimodal Transport

By Service Type

Last-Mile Delivery

Third-Party Logistics (3PL)

Freight Forwarding

Warehousing & Distribution

Cold Chain Logistics

Reverse Logistics

By Region

Istanbul

Ankara

Izmir

Other Major Urban Centers

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport and Infrastructure, Turkish Statistical Institute)

Logistics Service Providers

Real Estate Developers

Urban Planners and City Authorities

Transport and Freight Companies

Technology Providers (e.g., IoT and AI solutions for logistics)

Infrastructure Development Agencies

Players Mentioned in the Report:

Aras Kargo

MNG Kargo

Yurtici Kargo

PTT Kargo

DHL Express Turkey

UPS Turkey

FedEx Turkey

Kargoist

Hepsijet

Getir

Trendyol Express

Trport

Ekol Lojistik

Netlog Lojistik

Borusan Lojistik

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Turkey Urban Logistics Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Turkey Urban Logistics Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Turkey Urban Logistics Market Analysis

3.1 Growth Drivers

3.1.1 Urbanization and Population Growth
3.1.2 E-commerce Expansion
3.1.3 Infrastructure Development Initiatives
3.1.4 Technological Advancements in Logistics

3.2 Market Challenges

3.2.1 Traffic Congestion in Urban Areas
3.2.2 Regulatory Compliance Issues
3.2.3 High Operational Costs
3.2.4 Limited Last-Mile Delivery Solutions

3.3 Market Opportunities

3.3.1 Growth of Smart City Initiatives
3.3.2 Adoption of Green Logistics Practices
3.3.3 Investment in Logistics Technology
3.3.4 Expansion of Third-Party Logistics Providers

3.4 Market Trends

3.4.1 Rise of Autonomous Delivery Vehicles
3.4.2 Increased Focus on Sustainability
3.4.3 Integration of AI and Big Data
3.4.4 Shift Towards Omnichannel Logistics

3.5 Government Regulation

3.5.1 Urban Mobility Regulations
3.5.2 Environmental Compliance Standards
3.5.3 Tax Incentives for Logistics Investments
3.5.4 Licensing Requirements for Delivery Services

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Turkey Urban Logistics Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Turkey Urban Logistics Market Segmentation

8.1 By Function

8.1.1 Freight Transport (Road, Air, Rail, Sea)
8.1.2 Courier, Express, and Parcel (CEP)
8.1.3 Warehousing and Storage
8.1.4 Freight Forwarding
8.1.5 Value-Added Services (Customs Clearance, Supply Chain Consulting, etc.)

8.2 By End-User

8.2.1 E-commerce
8.2.2 Retail
8.2.3 Manufacturing and Automotive
8.2.4 Healthcare and Pharmaceuticals
8.2.5 Food and Beverage
8.2.6 Other Industries (Construction, Agriculture, etc.)

8.3 By Transport Mode

8.3.1 Road Transport
8.3.2 Air Transport
8.3.3 Sea Transport
8.3.4 Rail Transport
8.3.5 Multimodal Transport

8.4 By Service Type

8.4.1 Last-Mile Delivery
8.4.2 Third-Party Logistics (3PL)
8.4.3 Freight Forwarding
8.4.4 Warehousing & Distribution
8.4.5 Cold Chain Logistics
8.4.6 Reverse Logistics

8.5 By Region

8.5.1 Istanbul
8.5.2 Ankara
8.5.3 Izmir
8.5.4 Other Major Urban Centers

9. Turkey Urban Logistics Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Revenue (TRY, USD)
9.2.2 Market Share (%)
9.2.3 Number of Shipments/Deliveries per Day
9.2.4 Average Delivery Time (Urban, Last-Mile)
9.2.5 On-Time Delivery Rate (%)
9.2.6 Customer Satisfaction Score (NPS or Equivalent)
9.2.7 Network Coverage (Number of Cities/Urban Centers Served)
9.2.8 Technology Adoption Level (e.g., use of automation, real-time tracking)
9.2.9 Fleet Size (Number and Type of Vehicles)
9.2.10 Employee Count
9.2.11 Sustainability Initiatives (e.g., % of green vehicles, emissions reduction)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Aras Kargo
9.5.2 MNG Kargo
9.5.3 Yurtiçi Kargo
9.5.4 PTT Kargo
9.5.5 DHL Express Turkey
9.5.6 UPS Turkey
9.5.7 FedEx Turkey
9.5.8 Kargoist
9.5.9 Hepsijet
9.5.10 Getir
9.5.11 Trendyol Express
9.5.12 T?rport
9.5.13 Ekol Lojistik
9.5.14 Netlog Lojistik
9.5.15 Borusan Lojistik

10. Turkey Urban Logistics Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transport and Infrastructure
10.1.2 Ministry of Trade
10.1.3 Ministry of Health
10.1.4 Ministry of Agriculture and Forestry

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Urban Infrastructure
10.2.2 Spending on Logistics Technology
10.2.3 Budget Allocation for Transportation

10.3 Pain Point Analysis by End-User Category

10.3.1 Retail Sector Challenges
10.3.2 E-commerce Delivery Issues
10.3.3 Manufacturing Supply Chain Disruptions

10.4 User Readiness for Adoption

10.4.1 Technology Adoption Levels
10.4.2 Training and Skill Development Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI in Logistics
10.5.2 Expansion of Use Cases in Urban Logistics

11. Turkey Urban Logistics Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports on urban logistics policies in Turkey
  • Review of industry reports from logistics associations and trade bodies
  • Examination of academic journals and white papers focusing on urban logistics trends and challenges

Primary Research

  • Interviews with logistics managers from key urban distribution centers
  • Surveys targeting urban planners and city officials regarding logistics infrastructure
  • Focus groups with last-mile delivery service providers to understand operational challenges

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews comprising logistics and urban planning professionals

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total logistics expenditure in urban areas based on national economic data
  • Segmentation of the market by key sectors such as retail, e-commerce, and manufacturing
  • Incorporation of urbanization trends and population growth projections into market size calculations

Bottom-up Modeling

  • Collection of operational data from leading logistics firms operating in urban environments
  • Estimation of service pricing based on competitive analysis and service offerings
  • Volume and cost analysis for various logistics services including warehousing and transportation

Forecasting & Scenario Analysis

  • Development of forecasting models based on urbanization rates and e-commerce growth trajectories
  • Scenario analysis considering regulatory impacts and technological advancements in logistics
  • Creation of baseline, optimistic, and pessimistic forecasts for the urban logistics market through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Urban Freight Transportation60Logistics Coordinators, Fleet Managers
Last-Mile Delivery Services50Operations Managers, Delivery Supervisors
Warehouse Management in Urban Areas40Warehouse Managers, Inventory Control Specialists
Public Policy Impact on Urban Logistics45City Planners, Policy Analysts
Technology Adoption in Logistics50IT Managers, Technology Officers

Frequently Asked Questions

What is the current value of the Turkey Urban Logistics Market?

The Turkey Urban Logistics Market is valued at approximately USD 45 billion, driven by the growth of e-commerce, urbanization, and advancements in logistics technology and infrastructure.

Which cities are the key players in the Turkey Urban Logistics Market?

What are the main growth drivers of the Turkey Urban Logistics Market?

What challenges does the Turkey Urban Logistics Market face?

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