Ken Research Logo

Vietnam Cyber Insurance Market

The Vietnam Cyber Insurance Market, valued at USD 3 million, is growing due to increasing cyber threats, digital economy expansion, and regulations like the 2018 Cybersecurity Law.

Region:Asia

Author(s):Rebecca

Product Code:KRAB2856

Pages:96

Published On:October 2025

About the Report

Base Year 2024

Vietnam Cyber Insurance Market Overview

  • The Vietnam Cyber Insurance Market is valued at USD 3 million, based on a five-year historical analysis. This growth is primarily driven by the increasing frequency and sophistication of cyberattacks, heightened awareness of cybersecurity risks among businesses, and rapid digital transformation across sectors. The demand for comprehensive cyber insurance solutions has surged as organizations seek to mitigate potential financial losses from data breaches, ransomware, and other cyber incidents. The expansion of e-commerce, digital banking, and online payment platforms has further intensified the need for robust cyber risk management solutions .
  • Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their status as economic and technological hubs with a high concentration of businesses, financial institutions, and technology firms. The rapid growth of the tech industry in these cities, coupled with increasing internet penetration—reaching over 79% of the population—and the proliferation of digital services, has created a fertile environment for the expansion of cyber insurance offerings .
  • The regulatory framework for cybersecurity in Vietnam is anchored by the Law on Cybersecurity 2018 and Decree 53/2022 issued by the Government of Vietnam. These instruments require organizations handling critical information infrastructure and personal data to implement comprehensive cybersecurity measures, including risk management and incident response protocols. Decree 53/2022 mandates data localization and sets compliance requirements for both domestic and foreign enterprises operating in Vietnam, directly impacting the adoption of cyber insurance as a risk mitigation tool .
Vietnam Cyber Insurance Market Size

Vietnam Cyber Insurance Market Segmentation

By Type:The market is segmented into various types of coverage, including First-Party Coverage, Third-Party Coverage, Cyber Liability Insurance, Data Breach Insurance, Business Interruption Insurance, and Others. Each type serves distinct needs, with First-Party and Cyber Liability Insurance being particularly prominent due to the increasing focus on protecting organizational assets and managing liability risks associated with cyber incidents. Insurers are also enhancing policy structures to address evolving threats such as ransomware and regulatory fines, reflecting the growing sophistication of cyber risks .

Vietnam Cyber Insurance Market segmentation by Type.

By End-User:The end-user segmentation includes Small and Medium Enterprises (SMEs), Large Enterprises, Government Agencies, and Non-Profit Organizations. SMEs are increasingly adopting cyber insurance as they become more aware of the risks associated with digital operations, with over 13,900 cyber incidents reported in SMEs alone in the past year. Large enterprises, particularly in the BFSI sector, require comprehensive coverage due to extensive data handling and regulatory obligations. The adoption of cyber insurance is also rising among government agencies and non-profits as digital transformation accelerates across all sectors .

Vietnam Cyber Insurance Market segmentation by End-User.

Vietnam Cyber Insurance Market Competitive Landscape

The Vietnam Cyber Insurance Market is characterized by a dynamic mix of regional and international players. Leading participants such as Bao Viet Holdings, PVI Insurance, BIDV Insurance Corporation (BIC), VietinBank Insurance, Liberty Insurance Vietnam, AIG Vietnam, Chubb Vietnam, Manulife Vietnam, Prudential Vietnam, Generali Vietnam, Tokio Marine Insurance Vietnam, Zurich Insurance Vietnam, AXA Vietnam, FPT Information System (FPT IS), and Viettel Cyber Security contribute to innovation, geographic expansion, and service delivery in this space. Insurers are increasingly partnering with cybersecurity firms to offer bundled risk mitigation and insurance solutions, reflecting the market’s evolution toward integrated cyber risk management .

Bao Viet Holdings

1965

Hanoi, Vietnam

PVI Insurance

1996

Hanoi, Vietnam

BIDV Insurance Corporation (BIC)

2005

Hanoi, Vietnam

VietinBank Insurance

2008

Hanoi, Vietnam

Liberty Insurance Vietnam

2003

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Gross Written Premiums (Cyber Insurance)

Number of Cyber Insurance Policies Issued

Customer Acquisition Cost

Policy Renewal Rate

Claims Settlement Ratio (Cyber-specific)

Vietnam Cyber Insurance Market Industry Analysis

Growth Drivers

  • Increasing Cyber Threats:The frequency of cyberattacks in Vietnam has surged, with reported incidents rising from 1,000 in the past to over 4,000 in the present, according to the Ministry of Information and Communications. This alarming trend has prompted businesses to seek cyber insurance as a protective measure. The estimated cost of cybercrime in Vietnam reached approximately USD 1.6 billion in the present, highlighting the urgent need for robust insurance solutions to mitigate financial losses from these threats.
  • Growing Digital Transformation:Vietnam's digital economy is projected to reach USD 60 billion in the future, driven by increased internet penetration and mobile device usage. As of the present, over 75% of the population is online, leading to a surge in digital services. This transformation necessitates enhanced cybersecurity measures, prompting businesses to invest in cyber insurance to safeguard their digital assets and comply with evolving security standards, thereby driving market growth.
  • Regulatory Compliance Requirements:The Vietnamese government has implemented stringent data protection regulations, including the Cybersecurity Law enacted in the past. By the future, companies must comply with these regulations or face penalties. This legal framework compels organizations to adopt cyber insurance as a means of ensuring compliance and protecting sensitive data, thus fueling demand for insurance products tailored to meet regulatory standards in the rapidly evolving digital landscape.

Market Challenges

  • Lack of Awareness Among SMEs:Small and medium-sized enterprises (SMEs) in Vietnam represent over 97% of all businesses but often lack awareness of cyber insurance benefits. A survey by the Vietnam Chamber of Commerce and Industry in the present revealed that only 30% of SMEs understand the importance of cyber insurance. This knowledge gap hinders market growth, as many SMEs remain unprotected against cyber threats, leaving them vulnerable to significant financial losses.
  • High Premium Costs:The cost of cyber insurance premiums in Vietnam has increased significantly, with average premiums rising by 25% from the past to the present. This increase is attributed to the growing number of cyber incidents and the evolving threat landscape. Many businesses, particularly SMEs, find these costs prohibitive, leading to underinsurance and a lack of comprehensive coverage, which poses a challenge to the overall market growth and risk mitigation efforts.

Vietnam Cyber Insurance Market Future Outlook

The Vietnam cyber insurance market is poised for significant growth as businesses increasingly recognize the importance of protecting their digital assets. With the rise in cyber threats and regulatory pressures, companies are expected to invest more in tailored insurance solutions. Additionally, advancements in technology, such as AI-driven risk assessment tools, will enhance the effectiveness of cyber insurance products. As awareness grows, the market will likely see a shift towards comprehensive coverage options that address the unique needs of various sectors, fostering a more resilient digital economy.

Market Opportunities

  • Expansion of Digital Services:As Vietnam's digital services sector expands, there is a growing opportunity for cyber insurance providers to develop specialized products. The projected growth of e-commerce, expected to reach USD 40 billion in the future, creates a demand for tailored insurance solutions that address specific risks associated with online transactions and data breaches, presenting a lucrative market opportunity.
  • Development of Tailored Insurance Products:The increasing complexity of cyber threats necessitates the creation of customized insurance products. Insurers can capitalize on this opportunity by developing policies that cater to specific industries, such as finance and healthcare, which face unique cyber risks. This targeted approach can enhance customer engagement and drive market growth as businesses seek comprehensive coverage solutions.

Scope of the Report

SegmentSub-Segments
By Type

First-Party Coverage

Third-Party Coverage

Cyber Liability Insurance

Data Breach Insurance

Business Interruption Insurance

Others

By End-User

Small and Medium Enterprises (SMEs)

Large Enterprises

Government Agencies

Non-Profit Organizations

By Industry Sector

Financial Services (BFSI)

Healthcare

Retail & E-commerce

Manufacturing

Technology & IT Services

Critical Infrastructure (Energy, Utilities, Telecom)

Others

By Coverage Type

Incident Response Coverage

Legal Expenses Coverage

Regulatory Fines Coverage

Crisis Management Coverage

By Distribution Channel

Direct Sales

Brokers

Online Platforms

Agents

By Policy Duration

Short-Term Policies

Long-Term Policies

By Premium Range

Low Premium (<$1,000)

Medium Premium ($1,000 - $5,000)

High Premium (>$5,000)

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Information and Communications, State Bank of Vietnam)

Insurance Companies

Cybersecurity Firms

Telecommunications Providers

Financial Institutions

Industry Associations (e.g., Vietnam Insurance Association)

Large Corporations and Enterprises

Players Mentioned in the Report:

Bao Viet Holdings

PVI Insurance

BIDV Insurance Corporation (BIC)

VietinBank Insurance

Liberty Insurance Vietnam

AIG Vietnam

Chubb Vietnam

Manulife Vietnam

Prudential Vietnam

Generali Vietnam

Tokio Marine Insurance Vietnam

Zurich Insurance Vietnam

AXA Vietnam

FPT Information System (FPT IS)

Viettel Cyber Security

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Cyber Insurance Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Cyber Insurance Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Cyber Insurance Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cyber Threats
3.1.2 Growing Digital Transformation
3.1.3 Regulatory Compliance Requirements
3.1.4 Rising Awareness of Cyber Risks

3.2 Market Challenges

3.2.1 Lack of Awareness Among SMEs
3.2.2 Limited Insurance Products Available
3.2.3 High Premium Costs
3.2.4 Evolving Cyber Threat Landscape

3.3 Market Opportunities

3.3.1 Expansion of Digital Services
3.3.2 Development of Tailored Insurance Products
3.3.3 Partnerships with Tech Companies
3.3.4 Increased Investment in Cybersecurity

3.4 Market Trends

3.4.1 Adoption of AI in Cyber Insurance
3.4.2 Growth of Cyber Risk Assessment Services
3.4.3 Integration of Cyber Insurance with Cybersecurity Solutions
3.4.4 Emergence of Cyber Insurance as a Service

3.5 Government Regulation

3.5.1 Data Protection Laws
3.5.2 Cybersecurity Frameworks
3.5.3 Mandatory Cyber Insurance for Certain Sectors
3.5.4 Incentives for Cybersecurity Investments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Cyber Insurance Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Cyber Insurance Market Segmentation

8.1 By Type

8.1.1 First-Party Coverage
8.1.2 Third-Party Coverage
8.1.3 Cyber Liability Insurance
8.1.4 Data Breach Insurance
8.1.5 Business Interruption Insurance
8.1.6 Others

8.2 By End-User

8.2.1 Small and Medium Enterprises (SMEs)
8.2.2 Large Enterprises
8.2.3 Government Agencies
8.2.4 Non-Profit Organizations

8.3 By Industry Sector

8.3.1 Financial Services (BFSI)
8.3.2 Healthcare
8.3.3 Retail & E-commerce
8.3.4 Manufacturing
8.3.5 Technology & IT Services
8.3.6 Critical Infrastructure (Energy, Utilities, Telecom)
8.3.7 Others

8.4 By Coverage Type

8.4.1 Incident Response Coverage
8.4.2 Legal Expenses Coverage
8.4.3 Regulatory Fines Coverage
8.4.4 Crisis Management Coverage

8.5 By Distribution Channel

8.5.1 Direct Sales
8.5.2 Brokers
8.5.3 Online Platforms
8.5.4 Agents

8.6 By Policy Duration

8.6.1 Short-Term Policies
8.6.2 Long-Term Policies

8.7 By Premium Range

8.7.1 Low Premium (<$1,000)
8.7.2 Medium Premium ($1,000 - $5,000)
8.7.3 High Premium (>$5,000)

9. Vietnam Cyber Insurance Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Gross Written Premiums (Cyber Insurance)
9.2.4 Number of Cyber Insurance Policies Issued
9.2.5 Customer Acquisition Cost
9.2.6 Policy Renewal Rate
9.2.7 Claims Settlement Ratio (Cyber-specific)
9.2.8 Average Policy Size (USD)
9.2.9 Market Penetration Rate (Cyber Insurance)
9.2.10 Pricing Strategy
9.2.11 Customer Satisfaction Score (NPS or equivalent)
9.2.12 Loss Ratio (Cyber Insurance)
9.2.13 Time to Settle Claims (Days)
9.2.14 Digital Distribution Share (%)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Bao Viet Holdings
9.5.2 PVI Insurance
9.5.3 BIDV Insurance Corporation (BIC)
9.5.4 VietinBank Insurance
9.5.5 Liberty Insurance Vietnam
9.5.6 AIG Vietnam
9.5.7 Chubb Vietnam
9.5.8 Manulife Vietnam
9.5.9 Prudential Vietnam
9.5.10 Generali Vietnam
9.5.11 Tokio Marine Insurance Vietnam
9.5.12 Zurich Insurance Vietnam
9.5.13 AXA Vietnam
9.5.14 FPT Information System (FPT IS)
9.5.15 Viettel Cyber Security

10. Vietnam Cyber Insurance Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Information and Communications
10.1.2 Ministry of Public Security
10.1.3 Ministry of Finance

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Cybersecurity Infrastructure
10.2.2 Budget Allocation for Cyber Insurance
10.2.3 Spending on Risk Management Solutions

10.3 Pain Point Analysis by End-User Category

10.3.1 SMEs Facing Cyber Threats
10.3.2 Large Corporations' Compliance Issues
10.3.3 Government Agencies' Data Protection Needs

10.4 User Readiness for Adoption

10.4.1 Awareness of Cyber Insurance Benefits
10.4.2 Readiness to Invest in Cybersecurity
10.4.3 Training and Education Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measuring ROI from Cyber Insurance
10.5.2 Expanding Use Cases for Cyber Insurance
10.5.3 Long-term Benefits of Cyber Insurance

11. Vietnam Cyber Insurance Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development

1.3 Value Proposition Analysis

1.4 Revenue Streams Exploration

1.5 Cost Structure Assessment

1.6 Key Partnerships Identification

1.7 Customer Segmentation


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Positioning

2.4 Communication Strategies

2.5 Digital Marketing Approaches

2.6 Customer Engagement Tactics


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Local Agents

3.5 Direct Sales Approaches


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison

4.4 Customer Willingness to Pay

4.5 Value-Based Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration

5.4 Customer Feedback Integration


6. Customer Relationship

6.1 Loyalty Programs Development

6.2 After-Sales Service Strategies

6.3 Customer Support Enhancements

6.4 Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Approaches

7.4 Competitive Differentiation


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategies
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability Strategies


14. Potential Partner List

14.1 Distributors Identification

14.2 Joint Ventures Opportunities

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports on cybersecurity regulations in Vietnam
  • Review of industry reports from cybersecurity firms and insurance associations
  • Examination of academic journals and white papers on cyber insurance trends and challenges

Primary Research

  • Interviews with risk management professionals in Vietnamese corporations
  • Surveys targeting IT security experts and insurance underwriters
  • Focus groups with business leaders to understand perceptions of cyber insurance

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including market reports and expert opinions
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national cybersecurity spending
  • Segmentation of market size by industry verticals such as finance, healthcare, and manufacturing
  • Incorporation of growth rates from related sectors like IT services and digital transformation

Bottom-up Modeling

  • Collection of premium data from leading cyber insurance providers in Vietnam
  • Estimation of policy uptake rates based on company size and industry
  • Calculation of average policy values and coverage limits across different sectors

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating factors such as cyber threat landscape and regulatory changes
  • Scenario modeling based on varying levels of cyber risk awareness and insurance penetration
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Financial Services Cyber Insurance100Risk Managers, Compliance Officers
Healthcare Sector Cyber Risk Management70IT Security Directors, Operations Managers
Manufacturing Industry Cyber Insurance Adoption60Chief Information Officers, Production Managers
SME Cyber Insurance Awareness50Business Owners, IT Managers
Telecommunications Cyber Risk Assessment40Network Security Engineers, Risk Assessment Analysts

Frequently Asked Questions

What is the current value of the Vietnam Cyber Insurance Market?

The Vietnam Cyber Insurance Market is currently valued at approximately USD 3 million. This valuation reflects a five-year historical analysis, highlighting the increasing demand for cyber insurance solutions due to rising cyber threats and digital transformation across various sectors.

What are the main drivers of growth in the Vietnam Cyber Insurance Market?

Which cities are the primary markets for cyber insurance in Vietnam?

What regulatory frameworks govern cyber insurance in Vietnam?

Other Adjacent Reports

Brazil Cybersecurity Services Market

UAE insurtech market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Mexico Data Protection Software Market

South Korea Risk Assessment Services Market

Bahrain cloud security market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030UAE Digital Forensics Market

Philippines Incident Response Market

Thailand Regulatory Compliance Market

Belgium Fintech Security Market

Belgium E-commerce Security Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022