Vietnam Data Discovery Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Vietnam Data Discovery Market Overview

• The Vietnam Data Discovery Market is valued at USD 3.6 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of data analytics across sectors such as banking, finance, retail, telecom, manufacturing, and healthcare, as organizations seek to leverage data for strategic decision-making, risk management, and operational efficiency.
• Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their status as economic and digital hubs, concentrating leading banks, telecom operators, e-commerce platforms, and technology companies. The strong presence of ICT talent, higher cloud and broadband penetration, and continued investment in digital infrastructure and smart city projects further enhances their competitive edge in the data discovery and analytics landscape.
• The Vietnamese government has been progressively strengthening the data and analytics environment through instruments such as the Law on Cyberinformation Security 2015 issued by the National Assembly and Decree No. 53/2022/ND-CP guiding implementation of the Cybersecurity Law 2018 issued by the Government, which require organizations (including many public entities) to ensure data classification, monitoring, protection, and, in specific regulated sectors, the use of appropriate information systems and analytics capabilities to support transparency, service quality, and secure digital transformation.

Vietnam Data Discovery Market Segmentation

By Type:The market is segmented into various types, including Visual Data Discovery & Dashboards, Data Preparation & Wrangling Tools, Data Cataloging & Metadata Management, Search-Based & Augmented Analytics Platforms, Governance, Security & Data Quality Tools, and Services (Consulting, Implementation & Managed). Each of these subsegments plays a crucial role in enabling organizations to harness the power of data effectively, in line with the broader Vietnam data analytics stack that spans business intelligence, ETL, cataloging, governance, and managed services.

The Visual Data Discovery & Dashboards subsegment is currently leading the market due to the growing need for intuitive, self-service business intelligence tools that allow business users to interpret complex data sets without deep technical expertise. Organizations are increasingly investing in these tools to enhance their decision-making processes, democratize access to analytics, improve operational efficiency, and support real-time performance monitoring. The demand for interactive dashboards, mobile access, and user-friendly interfaces integrated with cloud-based analytics platforms is propelling this subsegment's growth, making it a preferred choice among enterprises and fast-growing digital-native companies.

By End-User:The end-user segmentation includes Banking, Financial Services & Insurance (BFSI), Telecom & IT Services, Retail & E-Commerce, Healthcare & Life Sciences, Manufacturing & Industrial, Government & Public Sector, and Others (Education, Media, Utilities, etc.). Each sector has unique data discovery needs, driving the demand for tailored solutions that support use cases such as customer analytics, fraud detection, network optimization, personalized marketing, predictive maintenance, and clinical or patient analytics.

The Banking, Financial Services & Insurance (BFSI) sector is the dominant end-user in the market, driven by the need for advanced analytics to manage credit and fraud risk, support regulatory and compliance reporting, optimize pricing, and enhance omnichannel customer experiences. Financial institutions are increasingly leveraging data discovery tools for customer segmentation, transaction monitoring, anti-money laundering analytics, cross-selling, and portfolio optimization, solidifying their position as the leading segment.

Vietnam Data Discovery Market Competitive Landscape

The Vietnam Data Discovery Market is characterized by a dynamic mix of regional and international players. Leading participants such as FPT Software, CMC Corporation, Viettel Group, VNPT Technology, VNG Corporation, TMA Solutions, NashTech Vietnam, KMS Technology Vietnam, Misa JSC, Novaon Group, FPT Smart Cloud, CMC Telecom, Viettel Solutions, Hitachi Vantara Vietnam, IBM Vietnam Company Limited contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Data Discovery Market Industry Analysis

Growth Drivers

• Increasing Data Volume:The volume of data generated in Vietnam is projected to reach 2.5 billion gigabytes in future, driven by the rapid digitalization of businesses and the proliferation of smart devices. This surge in data creation necessitates advanced data discovery tools to manage and analyze vast datasets effectively. As organizations seek to harness this data for insights, the demand for data discovery solutions is expected to rise significantly, fostering market growth.
• Rising Demand for Data-Driven Decision Making:In future, approximately 70% of Vietnamese enterprises are anticipated to adopt data-driven decision-making processes. This shift is fueled by the need for competitive advantage in a rapidly evolving market. Companies are increasingly recognizing the value of leveraging data analytics to enhance operational efficiency and customer engagement, thereby driving the demand for sophisticated data discovery tools that facilitate informed decision-making.
• Growth of Cloud Computing:The cloud computing market in Vietnam is expected to reach $1.2 billion in future, with strong double-digit annual growth, according to estimates from the Ministry of Information and Communications and industry analyses. This growth is pivotal for the data discovery market, as cloud platforms provide scalable resources for data storage and processing. The integration of data discovery tools with cloud services enables organizations to access and analyze data in real-time, enhancing their ability to derive actionable insights and drive business growth.

Market Challenges

• Data Privacy Concerns:With the implementation of stringent data protection laws, such as Vietnam's regulations on personal data protection under Decree 13 on Personal Data Protection, organizations in Vietnam face significant challenges in ensuring compliance. In future, it is estimated that 60% of businesses will struggle to meet these regulations, leading to potential legal repercussions and loss of consumer trust. This environment creates hesitance in adopting data discovery solutions, as companies prioritize data security over innovation.
• Lack of Skilled Workforce:The shortage of skilled professionals in data analytics and data science is a critical challenge for the Vietnamese market. In future, it is projected that there will be a gap of approximately 50,000 data professionals in Vietnam. This skills deficit hampers organizations' ability to effectively implement and utilize data discovery tools, limiting their potential to leverage data for strategic decision-making and innovation.

Vietnam Data Discovery Market Future Outlook

The Vietnam Data Discovery Market is poised for significant evolution, driven by technological advancements and increasing digital transformation initiatives. As organizations prioritize data governance and real-time analytics, the integration of AI and machine learning into data discovery tools will become more prevalent. Furthermore, the growing emphasis on self-service analytics will empower non-technical users to derive insights independently, fostering a data-driven culture across various sectors. This trend is expected to enhance operational efficiency and decision-making capabilities in the coming years.

Market Opportunities

• Expansion of AI and Machine Learning:The integration of AI and machine learning technologies into data discovery tools presents a significant opportunity for market growth. Investments in AI-driven analytics solutions in Vietnam are expected to reach several hundred million USD in future, supported by national digital transformation and AI strategies. This will enable organizations to automate data processing and gain deeper insights, thus enhancing their competitive edge.
• Increasing Investment in IT Infrastructure:Vietnam's IT infrastructure investment is projected to reach several billion USD in future, driven by government initiatives and private sector growth, including programs under the National Digital Transformation agenda. This investment will facilitate the adoption of advanced data discovery solutions, allowing businesses to leverage enhanced data capabilities and improve their operational efficiencies, ultimately driving market expansion.