Vietnam Smart Logistics and E-Fulfillment Market

Vietnam Smart Logistics and E-Fulfillment Market Overview

• The Vietnam Smart Logistics and E-Fulfillment Market is valued at USD 5 billion, based on a five-year historical analysis. This figure is significantly below the broader logistics market size, which reached USD 65 billion in 2024, according to the Vietnam Logistics Business Association. Growth is driven by the rapid expansion of e-commerce, rising consumer expectations for faster delivery, and the integration of advanced technologies such as artificial intelligence, Internet of Things, and automation into logistics operations. Investments in smart logistics solutions—including automated warehousing, real-time tracking, and AI-powered demand forecasting—are transforming supply chain efficiency and responsiveness. The surge in online retail, exemplified by platforms like Shopee, Lazada, and TikTok Shop, has further accelerated demand for real-time inventory management, automated order picking, and seamless fulfillment.
• Ho Chi Minh City and Hanoi remain the dominant hubs, leveraging their strategic locations, dense populations, and advanced infrastructure to attract both domestic and international logistics providers. Urbanization and increasing disposable incomes in these cities continue to drive demand for smart logistics and e-fulfillment services, supported by ongoing investments in digital tracking, smart warehouses, and multimodal transport links.
• The Vietnamese government has enacted several binding instruments to accelerate the sector’s digital transformation and competitiveness. Notably, Decision 221/QD-TTg (amending Decision 200/QD-TTg), issued by the Prime Minister in 2021, approves the Project on Improving Competitiveness and Developing Vietnam's Logistics Services until 2025, targeting a logistics sector contribution of 9–11% of GDP. Decree 47/2021/ND-CP details investment incentives for high-tech logistics projects, while Decree 82/2018/ND-CP provides additional incentives for logistics infrastructure in industrial parks. The government’s commitment is further reflected in the Strategy for E-government Development towards Digital Government 2021–2025 (Decision 942/QD-TTg), which lays the foundation for nationwide digital transformation in logistics. These measures have spurred Vietnamese logistics firms to invest approximately USD 500 million in digital technology in 2023, a 25% increase from the previous year.

Vietnam Smart Logistics and E-Fulfillment Market Segmentation

By Type:The market is segmented into Third-Party Logistics (3PL), Last-Mile Delivery Services, Warehousing Solutions, Freight Forwarding, Cold Chain Logistics, E-commerce Fulfillment Services, Smart Warehousing & Automation, Digital Freight Platforms, and Others. Each segment addresses distinct operational needs, with 3PL and last-mile delivery services being particularly critical due to e-commerce growth. Smart warehousing and automation are gaining traction, with investments in robotic systems, automated storage and retrieval, and IoT-enabled management software becoming more common as firms seek to reduce costs and improve accuracy.

By End-User:The end-user segmentation includes Retail & E-commerce, Manufacturing, Healthcare & Pharmaceuticals, Food and Beverage, Automotive, Electronics & High-Tech, and Others. Retail and e-commerce lead demand, driven by the country’s dynamic online shopping sector and the need for rapid, reliable fulfillment. Manufacturing remains a key driver due to Vietnam’s position as a regional production hub, while healthcare, food, automotive, and high-tech industries each require specialized logistics solutions to meet regulatory and operational standards.

Vietnam Smart Logistics and E-Fulfillment Market Competitive Landscape

The Vietnam Smart Logistics and E-Fulfillment Market is characterized by a dynamic mix of regional and international players. Leading participants such as Viettel Post, Giao Hàng Nhanh (GHN), J&T Express Vietnam, GrabExpress, DHL Supply Chain Vietnam, TikiNOW Smart Logistics (TNSL), Lazada Logistics Vietnam, VNPost (Vietnam Post), Scommerce (including AhaMove, GHN, Gido), AhaMove, Shopee Xpress Vietnam, Transimex Corporation, Gemadept Logistics, B?u ?i?n Vi?t Nam (Vietnam Post), contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Smart Logistics and E-Fulfillment Market Industry Analysis

Growth Drivers

• Increasing E-commerce Penetration:Vietnam's e-commerce market is projected to reach $23 billion in future, driven by a 20% annual growth rate. The rise in internet penetration, which reached 73% in future, has facilitated online shopping. Additionally, the number of online shoppers is expected to exceed 60 million, indicating a robust demand for smart logistics solutions to support this expanding market. This growth is crucial for logistics providers to adapt and innovate.
• Government Initiatives for Infrastructure Development:The Vietnamese government allocated $12 billion for infrastructure improvements in future, focusing on transportation and logistics networks. This investment aims to enhance road quality and expand port capacities, which are vital for efficient logistics operations. Improved infrastructure will facilitate faster delivery times and reduce operational bottlenecks, thereby supporting the growth of smart logistics and e-fulfillment services across the country.
• Technological Advancements in Logistics:The adoption of advanced technologies, such as IoT and AI, is transforming Vietnam's logistics landscape. In future, it is estimated that 40% of logistics companies will implement AI-driven solutions to optimize supply chain management. This shift is expected to enhance operational efficiency, reduce costs, and improve customer satisfaction. The integration of technology is essential for logistics providers to remain competitive in a rapidly evolving market.

Market Challenges

• Inadequate Infrastructure in Rural Areas:Despite significant investments, rural areas in Vietnam still face infrastructure challenges, with 30% of rural roads classified as inadequate. This hampers logistics operations, leading to delays and increased costs. The lack of reliable transportation options in these regions complicates last-mile delivery, making it difficult for logistics providers to meet customer expectations and maintain service quality.
• High Operational Costs:The logistics sector in Vietnam faces operational costs that are approximately 20% higher than in neighboring countries. Factors contributing to this include rising fuel prices, labor costs, and maintenance expenses. These high costs can deter investment in smart logistics technologies and limit the ability of companies to offer competitive pricing, ultimately affecting market growth and service delivery.

Vietnam Smart Logistics and E-Fulfillment Market Future Outlook

The future of Vietnam's smart logistics and e-fulfillment market appears promising, driven by ongoing technological advancements and increasing e-commerce activity. As urbanization accelerates, logistics providers are expected to adopt more sophisticated solutions to enhance efficiency. Additionally, the government's commitment to improving infrastructure will likely facilitate smoother operations. Companies that leverage data analytics and automation will be well-positioned to capitalize on emerging trends, ensuring they meet the evolving demands of consumers and businesses alike.

Market Opportunities

• Expansion of Urban Logistics Solutions:With urban populations projected to grow by 2 million annually, there is a significant opportunity for logistics companies to develop urban logistics solutions. This includes establishing micro-fulfillment centers to enhance last-mile delivery efficiency, catering to the increasing demand for rapid delivery services in densely populated areas.
• Adoption of AI and Automation Technologies:The logistics sector is poised for a technological revolution, with an expected 50% increase in AI adoption in future. This presents an opportunity for companies to streamline operations, reduce costs, and improve service quality. Investing in automation technologies can enhance productivity and enable logistics providers to respond swiftly to market changes.