India Toiletries and Household Cleansing Market Outlook to 2019 - Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth - Ken Research

India Toiletries and Household Cleansing Market Outlook to 2019 – Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth

India Toiletries and Household Cleansing Market Outlook to 2019 – Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth provides a comprehensive analysis of the market size of the toiletries and household cleansing industry in India, market segmentation on the basis of product type (dish washers, toilet cleaners, floor cleaners and liquid hand wash). The report also entails the market share and company profiles of the major players in the organized segment of toiletries and household cleansing products. An analysis of the future of toiletries and household cleansing market in India is provided on the basis of revenue of the market over next five years.

India Recycling PET Market Outlook to 2019 – Growth Led by Inclining PET Bottle Availability and Production Capacity” provides a comprehensive analysis of the of the various aspects such as market size, segmentation by end uses and future projections of the Recycled Polyester staple Fiber, Polyester sheets/Films and Polyester straps. This report also offers prevalent trends and developments in India Recycling PET Industry, Government regulations, growth drivers and SWOT analysis of the Industry. The household care market of India is a burgeoning industry which comprises of products used for the upkeep of houses for day-to-day use. The rapid urbanization of the Indian population along with rising awareness pertaining to home hygiene has led to the growth of the demand for homecare products. The household care has been in general perceived as chore which has been transitioning rapidly, impelled by consumers’ desire to be ‘house- proud. This has resulted in the creation of a marketplace of easy-to-use, convenient and multipurpose products. However, the industry is characterized by low penetration rates and is presently in development phase, with the presence of only limited number of players, thus making it an oligopolistic organized market.

The rise in personal disposable income along with the changing lifestyles of the rural and urban population and the rising awareness pertaining to maintenance of hygienic conditions at home have contributed towards promoting the sales of toiletries and household cleansing products in India. The toiletries and household cleansing market is expected to grow at a CAGR of 16.36% from FY’2014-FY’2019. The dish washing market has displayed rapid growth over the past five years and has majorly been dominated by the organized players who have a market share of ~% in FY’2014. The major brands of this market are Vim, Exo and Pril which have significant revenue contribution. Within this market, the liquid dish wash have been the fastest growing segment with a CAGR of ~% from FY’2009-FY’2014.

Floor cleaning market is the second largest product category of the toiletries and household cleansing market of India with revenues reported at INR ~ million in FY’2014. The floor cleaning market has been further segmented into dish wash bars, liquid and powder in which dish wash bars commanded a predominant share. Lizol, Domex and Mr Muscle were the major players of the dish washing market with Lizol positioned as the market leader with a revenue contribution of INR ~ million in FY’2014.

The toilet cleaning market had displayed a revenue growth of ~% from FY’2009-FY’2014. Growing awareness, easier access to range of products through organized retail formats and changing lifestyles have been the key growth drivers for the sector with even rural households starting to display preference for toilet cleaner products instead of phenyl and acids which facilitated the further expansion of the industry in India.

Liquid hand wash is a concentrated market with very few major brands operating in the market. The major brands are Dettol, Savlon, Lifebuoy and Palmolive among others. Dettol dominated the market with a revenue share of ~% in FY’2014. The liquid hand wash market was valued at INR ~ million in FY’2009 and grew to INR ~ million in FY’2014 at a CAGR of ~%.

The market is expected to grow in the coming years with increasing number of innovative product launches by the existing players focusing on niche uses and convenience such as multifunctional cleaners. These multifunctional cleaners could be used for multiple domestic applications or liquid hand washes which exhibits both skincare and germicidal properties. The preferability for the non-ionic surfactants with their inherent bio-friendly properties and degradability are also likely to make headway in the household care market of the country.

Key Topics Covered in the Report:

  • The market size of the India Toiletries and Household Cleansing Market.
  • The market size of the India Dish Washing, Floor Cleaning, Toilet Cleaning, Liquid Hand washes Market.
  • Market segmentation of the India Toiletries and Household Cleansing Market on the basis of product types.
  • Market segmentation of the Dish Washing Market on the basis of types of products, , rural and urban demand, organized and unorganized market
  • Market segmentation of the Floor Cleaning Market on the basis of residential and institutional sales, rural and urban demand, organized and unorganized markets
  • Market segmentation of the Toilet Cleaning Market on the basis of product types, residential and institutional sales, rural and urban demand, organized and unorganized markets.
  • Market segmentation of the Toilet Cleaning Market on the basis of product types, residential and institutional sales, rural and urban demand, organized and unorganized markets
  • Trends and Developments in the India toiletries and cleansing agent industry – Dish Washing, Floor Cleaning, Toilet Cleaning and Liquid Hand washes markets.
  • Competitive landscape, Brand Analysis and detailed company profiles of the major manufacturers of Dish Washing, Floor Cleaning, Toilet Cleaning Products and Liquid Hand washes in India.
  • Future outlook and projections of the India India toiletries and cleansing agents industry – Dish Washing, Floor Cleaning, Toilet Cleaning Products and Liquid Hand washes on the basis of revenues.

List of Tables:

Table 1: India Toiletries and Household Cleansing Market Segmentation by Types of Products – Dish Washers, Floor Cleaners, Toilet Cleaners and Liquid Hand wash on the Basis of Volume in Percentage and Tons, FY’2014

Table 2: India Toiletries and Household Cleansing Market Segmentation by Types of Products – Dish Washers, Floor Cleaners, Toilet Cleaners and Liquid Hand wash on the Basis of Revenue Contribution in INR Million, FY’2009 – FY’2014

Table 3: India Toiletries and Household Cleansing Market SWOT Analysis

Table 4: Competitive Landscape of Major Companies Operating in India Toiletries and Household Cleansing Agents Market

Table 5: India Dish Washing Market Segmentation by Types of Products- Bar, Liquid and Powder on the Basis of Revenue Contribution in INR Million, FY’2011 – FY’2014

Table 6: Volume Sales of Dish washing Bars and Liquids in India, FY’2011 – FY’2014

Table 7: India Dish Washing Market Segmentation by Organized and Unorganized Markets on the Basis of Revenue Contribution in INR Million, FY’2009 – FY’2014

Table 8: India Dish Washing Market Segmentation by Urban and Rural Households on the Basis of Revenue Contribution in INR Million, FY’2009 – FY’2013

Table 9: India Dish Washing Market Segmentation by Sales of Dishwashing Bars and Liquids in Rural and Urban Areas on the basis of Revenue Contribution in Percentage, FY’2011- FY’2014

Table 10: India Dish Washing Market Segmentation by Sales of Dishwashing Bars and Liquids in Rural and Urban Areas on the basis of Revenue Contribution in INR Million, FY’2011- FY’2014

Table 11: India Dish Washing Market Exports Segmentation by Major Countries in INR Million, FY’2009 – FY’2014

Table 12: India Dish Washing Market Export Segmentation by Major Countries in Thousand Kilograms, FY’2009-FY’2014

Table 13: India Dish Washing Market Imports Segmentation by Major Countries in INR Million, FY’2009 – FY’2014

Table 14: India Dish Washing Market Imports Segmentation by Major Countries in Thousand Kilograms, FY2009- FY2014

Table 15: Average Dish Washing Products Project Investment and Return Analysis

Table 16: Market Share of Major Companies in India Dishwashing Market on the Basis of Revenue Contribution in Percentage, FY’2013 – FY’2014

Table 17: India Dish Washing Market Brand Analysis by Target Audience, Positioning and Strategy

Table 18: Price List for Different Brands in the Dishwashing Bars Category

Table 19: Price List for Different Brands in the Dishwashing Liquid Category

Table 20: Price List for Different Brands in the Dishwashing Powder Category

Table 21: India Dish Washing Market Future Projections by Types of Products- Bar, Liquid and Powder on the Basis of Revenue Contribution in Percentage, FY’2015- FY”2019

Table 22: India Dish Washing Market Future Projections by Types of Products- Bar, Liquid and Powder on the Basis of Revenue Contribution in INR Million, FY’2015- FY”2019

Table 23: India Floor Cleaning Market Segmentation by Organized and Unorganized on the Basis of Revenue Contribution in INR Million, FY’2009 – FY’2014

Table 24: India Floor Cleaning Market Segmentation by Urban and Rural Households on the Basis of Revenue Contribution in INR Million, FY’2009-FY’2014

Table 25: India Floor Cleaning Market Segmentation by Residential and Institutional Sales on the Basis of Revenue Contribution in Percentage and INR Million, FY’2014

Table 26: Average Floor Cleaner Project Investment and Return Analysis

Table 27: Market Share of Major Brands in India Floor Cleaning Market on the Basis of Revenue in Percentage and Million, FY’2014

Table 28: India Floor Cleaning Market Brand Analysis by Target Audience, Positioning and Strategy

Table 29: Price List for Different Brands of the Floor Cleaning Market

Table 30: India Toilet Cleaning Market Segmentation by Organized and Unorganized Markets in INR Million, FY’2009-FY’2014

Table 31: India Toilet Cleaning Market Segmentation by Urban and Rural Households in INR Million, FY’2009- FY’2014

Table 32: India Toilet Cleaning Market Segmentation by Type of Toilet Cleaning Products- Liquid Toilet Cleaners and In Cistern Blocks on the Basis of Revenue Contribution in INR Million, FY’2009- FY’2014

Table 33: India Toilet Cleaning Market Segmentation by Residential and Institutional Sales on the Basis of Revenue Contribution in Percentage and INR Million, FY’2014

Table 34: India Toilet Cleaning Market Export Segmentation by Major Countries in INR Million, FY’2009 – FY’2014

Table 35: India Toilet Cleaning Market Export Volume Segmentation by Major Countries in Thousand Kilograms, FY’2009- FY’2014

Table 36: India Toilet Cleaner Market Segmentation by Major Countries in INR Million, FY’2009 – FY’2014

Table 37: India Toilet Cleaner Market Import Volume Segmentation by Major Countries in Thousand Kilograms, FY’2009- FY’2014

Table 38: Average Toilet Cleaner Project Investment and Return Analysis

Table 39: Market Share of Major Brands in India Toilet Cleaning Market on the Basis of Revenue in Percentage, FY’2014

Table 40: India Toilet Cleaning Market Brand Analysis by Positioning, Target Audience and Strategy

Table 41: Price List for Different Brands of the Floor Cleaning Market

Table 42: India Liquid Hand Wash Market Segmentation by Refilling and Dispensing Packs on the Basis of Revenue Contribution in Percentage and INR Million, FY’2014

Table 43: India Liquid Hand washes Market Segmentation by Urban and Rural Households on the Basis of Revenue Contribution in Percentage and INR Million, FY’2014

Table 44: India Liquid Hand Wash Market Segmentation on the Basis of Revenue Contribution by Institutional and Residential Sales, FY’2014

Table 45: India Liquid Hand Wash Market Segmentation by Organized and Unorganized on the Basis of Revenue Contribution in Percentage and INR Million, FY’2014

Table 46: List of Available Brands in India Liquid Hand wash Market and their Variants

Table 47: Market Share of Major Brands in India Liquid Hand washes Market on the Basis of Revenue in Percentage, FY’2014

Table 48: India Liquid Hand Wash Market Brand Analysis by Positioning, Target Audience and Strategy

Table 49: Price Chart for Various Pack Sizes

Table 50: Reckitt Benckiser India Product Portfolio

Table 51: Hindustan Unilever Product Portfolio

Table 52: Dabur India Product Portfolio

Table 53: Jyothy Laboratories Product Portfolio

Table 54: Rohit Surfactants Private Limited Product Portfolio

Table 55: Cause and Effect Relationship between the Macro-Economic and Industry Factors and Toiletries and Cleansing Agent Market Future Prospects

Table 56: Correlation Matrix of India Toiletries and Household Cleansing Market

Table 57: Regression Coefficients Output

Source: https://www.kenresearch.com/consumer-products-and-retail/specialty-retail-products/india-toiletries-cleansing-agent-market-research-report/587-95.html

Contact:
Ken Research
Information Department
info@kenresearch.com
+91-11-4701 7199

Tags: , , , , , ,

scroll to top