Online Women Apparel US Market| US Online Apparel Footwear Market

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The US Online Apparel and Footwear Market is Projected to Grow at a CAGR of 12.6% – Ken Research

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Over the last three decades, rising internet and mobile phone penetration has changed the way of shopping and doing business in the US. Increase in digitalization has continuously spurred growth in the Online Apparel and Footwear Industry in the US. This industry has well groomed in the last five years with an elevation of preference for online shopping. This market has witnessed domination by few major players. American retailers have been consistently improving their business models and exploring new revenue streams to achieve international dominance. The online sales of apparel and footwear have driven away the large proportion of revenue from the brick and mortar retail outlets. Such a trend has arisen majorly on account of greater convenience, affordable prices and variety of products offered by online portals.

The demand for online apparel and footwear in the US has been majorly driven by Generation Y which includes people of the age group of 10 to 28 years. The youth population in the US has been the target audience for companies which sell affordable apparel and footwear online. This generation has been more tech savvy than the other age groups as digital devices have been made available to them since early years of their life. The US population belonging to the age group of 28-45 years also accounted for a major chunk of online apparel and footwear orders in 2014. The boomers usually spend most of their time surfing net from product search to social communication. .Lowest contribution was by the golden generation as they include retired personnel sustaining their lives on their pensions and lifetime savings.

Many online shopping portals such as MyPicklist.com, MyShopping, Kaboodle, Wist.com and Wize adhered to Run-2-Shop model for their businesses as it is an active platform where people can express their views regarding the online shopping websites, product portfolio offered by them and can rank them in the industry. Run to Shop brings together E-shops, consumers and their social networks. An online “Kioski” is set up where influencers can write the recommendations on their favorite stores through Run-2-Shop and send invitations to their friends through their social networks. After receiving the recommendations, the consumers visit the online portals which redirect the visits to the e-commerce websites. The consumer, if interested, can purchase the product directly from the online shop.

As the country was recovering from global economic recession, the personal disposable income of the working class gradually increased and has led to the steady rise in online footwear sales in the US. Women’s footwear dominated the market with the largest share in 2014 and was followed by men’s and kid’s footwear. Shoebuy.com contributed the highest proportion of revenues among the various pure market players in the industry. Its product catalog containing more than million of products has attracted the major proportion of online shoppers in the last few years. Customized products and provision of greater convenience to the time starved consumers have triggered the growth of online shoe industry. Additionally, the increasing demand from the developing countries has awakened the online retailers to expand their business to international markets.

For further detail follow the below mentioned link:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/the-us-online-apparel-and-footwear-market-report/2115-95.html

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