Consumer Attitudes and Online Retail Dynamics in Argentina, 2015-2020

Summary

The e-commerce market is picking up in Argentina but is currently at a nascent stage. However, the scenario is changing as increased internet penetration and high sales of smart phones are driving online sales. Furthermore, a retail friendly policy such as ‘Ahora 12′, which enables consumer to pay in 12 installments without any interest, is acting as a catalyst to online sales in the country. Although the online share of total retail sales will continue to increase in the forecast period, brick and mortar sales will continue to dominate overall.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 31.1% over the forecast period

Growing internet penetration will act as a catalyst for the emerging online shopping market

Electrical and electronics was the largest product group in 2015, with total online sales of ARS10,353.6 million, or 42.5% of total online retail sales

In house logistics and delivery will be the future winning strategy for online retailers

Synopsis

“Consumer Attitudes and Online Retail Dynamics in Argentina, 2015-2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Argentina’s online retail environment. In addition, it analyses the key consumer trends influencing Argentina’s online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Argentina, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable