Consumer and Market Insights: Oral Hygiene in Egypt

The Oral Hygiene market in Egypt will register higher value growth during 2015-2020 compared to 2010-2015 aided by growing GDP per capita in the country and a large young consumer base. The market is led by Toothpaste category in both value and volume terms, while the Breath Fresheners (non-confectionary) category is forecast to register fastest growth during 2015-2020. The Procter & Gamble Company and Johnson & Johnson Gmbh are the leading companies in the market.

Key Findings

Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 57.2% share in the Egyptian Oral Hygiene market.

Hypermarkets & Supermarkets is the leading distribution channel accounting for 45.4% of the overall Oral Hygiene products distribution in Egypt.

The use of Screw Top closures is forecast to grow at a CAGR of 3.5% during 2015-2020.

The Procter & Gamble Company and Johnson & Johnson Gmbh are the leading market players in the country.

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning