Consumer and Market Insights: Oral Hygiene in South Africa

The Oral Hygiene market in South Africa will register similar growth in value terms during 2015-2020 compared to 2010-2015. Private label products in Toothbrushes & Replacement Heads category registered faster growth than Dental Floss category during 2012-2015.

Key Findings

Of the six categories analyzed, the Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 3.8% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly two-fifth of the overall Oral Hygiene products distribution in South Africa

The use of Rigid Plastics is forecast to grow at a CAGR of 2.9% during 2015-2020

Reckitt Benckiser Plc, Colgate-Palmolive Gmbh and Johnson & Johnson Gmbh are the leading market players in the country

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning