Consumer and Market Insights: Suncare in Poland

The Suncare market in Poland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by strong economy coupled with a large working age population. Sun Protection is the leading value category while Self-Tan category is forecast to register the fastest growth during 2015-2020. Suncare consumption among the Polish is influenced by the Efficient & Effective and Personalization trends in the market.

Key Findings

Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 4.9% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Suncare distribution in Poland

The use of Flip/Snap Top closures is forecast to grow at a CAGR of 4.5% during 2015-2020

Beiersdorf AG and Dax Cosmetics Sp. z o.o. are the leading market players in the country

A large proportion of Mid-Lifers drives demand for Suncare products with anti-aging properties

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion