Success Case Study: Suntory Minami Alps Tennensui & Yogurina; Category-bending enhancement of the mineral water brand experience REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Despite a decline in volume in 2012, Japan’s packaged water market saw a five-year CAGR between 2010 and 2015 of 5.75%. However, the growth of packaged water is expected to slow down over the next five years, so brand-owners in the category will need to innovate to maintain sales. Key Findings Suntory Minami Alps Tennensui & Yogurina (hereinafter Yogurina) is a distinctive yogurt-flavored mineral water, but unlike other yogurt-flavor drinks it is clear in color. Yogurina’s sales exceeded 10 million cases sold during the 11 months to March 2016. Suntory claims that the brand’s sales achieved the fastest pace ever�for the flavored water market in Japan in this period. The unusual sensory appeal of Yogurina has grabbed inquisitive Japanese consumers, and the product shows that innovating around sensory appeal creates opportunities, as raising the brand experience is key to further success. Synopsis “Success Case Study: Suntory Minami Alps Tennensui & Yogurina” is part of Canadean Consumer’s Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan. WHAT? Understand the product attributes of the Suntory Minami Alps Tennensui brand. WHY? Discover why Yogurina appeals to consumers in Japan. TAKE-OUT: Learn from the success of Yogurina, and assess the elements that are important in mineral water branding Reasons To Buy Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation. Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Access valuable strategic take-outs to help direct future decision-making and inform new product development.