New Product Pipeline, Brand Image and Increasing Demand for Herbal Products to Drive Patanjali Ayurved Business Growth: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Patanjali, which started as a small pharmacy specializing in ayurvedic medicines, expanded to sell the full range of consumer categories, from edible oils, biscuits and noodles to toothpaste, hair, skin care products and groceries. According to Ramdev, the company is expected to cross Colgate this year, in terms of revenue and will overtake HUL within the next three to four years. Ramdev also claims that the company does not require glamorous advertising and marketing of its products as the product has the ability to sell itself unlike other FMCG companies. Patanjali has around 30 products in its pipeline including a health drink, energy bar, cow milk powder, digestive biscuits, anti-ageing cream and moisturizing cream. In addition to this, they will also look to aggressively market their products through their e-commerce website, which has not been adopted by major FMCG giants. Colgate-Palmolive India has reported its worst sales growth in the last 44 quarters. Hindustan Unilever has also seen its revenue expand at a weak pace since the last six years. This trend is likely to continue in the future and estimates indicate that by 2020, FMCG giants can lose 3%-8% of their market share to Patanjali. In the toothpaste market, Colgate still remains the market leader but its market share has declined over the last two years. Ramdev led Patanjali has tied up with Future group to increase the penetration of its products and this venture result in intense competition between the two companies. While Patanjali forays its way into the FMCG segment, other FMCG companies have not remained silent during the process. HUL has restructured its herbal brand “Ayush” by launching it online. In addition to this, an array of products ranging from hair-care, skin-care and pain balms have been launched on their e-commerce platform under Lever Ayush Therapy. Emami has acquired hair oil brand Kesh King last year in order to boost its presence in the herbal market. Godrej has launched a neem-based mosquito coil, hair color with coconut oil and various natural soaps. Colgate has also responded back to Patanjali’s entry with its aggressive marketing of the company’s active salt neem toothpaste. Himalaya has launched its new range of wellness products which aim to provide the end consumers with therapeutic solutions. This indicates that both herbal and no-herbal companies are moving back to the start to figure out ways in which natural ingredients can be incorporated into their already existing products and new products. “According to Research Analyst at Ken Research- “In addition to this, Patanjali must invest resources in order to improve its distribution network and effectively penetrate the rural and urban market by coming out with new product lines and using innovative packaging and design. Other FMCG giants must take notice of the growing trend towards the demand for herbal products and must establish its presence in the herbal segment. The FMCG market is a low-margin business with companies paying high costs for the procurement of raw materials. Hence, FMCG companies should cultivate their own raw materials or source them directly from farmers, thereby abolishing the intermediaries in the procurement process. In addition to this, FMCG giants can also adopt back to back product launch in the herbal segment to capture the growing potential of this market.” The report titled “Company Profile of Patanjali Ayurved Limited – New Product Pipeline and Brand Image to Fuel Market Growth” provides a comprehensive analysis regarding the performance of the company and its FMCG’s in India and will help readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. This report will help industry consultants, FMCG manufacturers, dealers, retail chains, potential entrants into the FMCG segment and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future. Source: http://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/patanjali-company-report/39455-95.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Post Views: 2 Tags: Analyst Report Patanjali Ayurved, Business Growth Patanjali, Business Strategy Patanjali Ayurved, Company Analysis Patanjali Ayurved, Dant Kanti Performance, Dealer Business Opportunity Patanjali, Financial Performance Patanjali, FMCG Business Size Patanjali, Market Outlook for Patanjali, Patanjali Biscuits Cookies Revenue, Patanjali Broker Report, Patanjali Company Performance, Patanjali Company Report, Patanjali Equity Report, Patanjali Hair Oil Sales, Patanjali Honey Market Share, SWOT Analysis Patanjali, Threat Patanjali Ayurved