Consumer Behaviour to Boost Growth in Argentina Oral Hygiene Market: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Ken Research announced its latest publication on, “Consumer and Market Insights: Oral Hygiene in Argentina”, offer insights on the changing trends and key issues within the Argentina’s Oral Hygiene market.The publication includes an insightful analysis of consumer behavior, packaging trends, leading players and distribution trends within Argentina’s Oral Hygiene market. The analysis of the aforementioned trends has been done across six product categories within the market: Breath Fresheners, Dental Floss, Denture Care, Mouthwashes, Toothbrushes & Replacement Heads and Toothpaste with further individual products under them. Overview of Argentina’s Oral Hygiene Industry After 2001 crisis, Argentina’s economy showed an incredible recovery. This led to increased demand in the oral hygiene market which boosted the growth trend. With rising disposable income along with rising GDP per capita, consumers demand for oral care products increased leading to unexpected volume growth, as well as, with positive outlook about the economy, consumers became more certain about their income and started investing in premium oral care products. However, after a few years of high growth rates, the pace decreased to a steady level with the growth rates decreasing year-on-year. After 2013, Argentina’s economy had not been performing well. This economic crisis badly impacted the oral care industry in Argentina.In 2013, oral care registered volume growth of 4% and 37% in value reaching ARS2 billion. With declining disposable income along with a decrease in GDP per capita; many oral care products were considered non-essential by the consumers, which leading to sharp decline in their sales. The scenario was same in 2015 on account of weak economic conditions. However, the economy is recovering and hence, growth and expansion is expected in the oral hygiene industry on account of changing consumer lifestyle, companies’ promotional practices such as innovation & advertisements as well as govt. policies favourable to the market. Currently, if we look at the oral care market in Argentina, in 2015,toothpaste is the leading category both in value and volume terms.Among the various distribution channels, hypermarkets & supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Argentina.Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and The Procter & Gamble Company are the leading market players with Colgate-Palmolive capturing a 63% value share. Key Factors Driving Growth in Argentina’s Oral Hygiene Industry Growth in Oral Hygiene Industry is greatly influenced by dynamic consumer behaviour, supplier-side practices and the regulatory framework. Argentina’s oral hygiene industry, after a phase of declining sales trend, is expected to grow and expand in coming years on account of increased demand by consumers as a result of economic recovery. With rising disposable income along with economic recovery increasing the GDP per capita, the consumer’s lifestyle changes, leading to increased demand for oral hygiene products. Due to increased income and more awareness regarding oral health, they go for high quality expensive products. Also, with changing fashion, image consciousness among consumers lead to more demand for premium products. This leads to stronger growth in premium products sales than mass product sales. Supplier-side practices have also play an important role in driving the growth in Argentina’s Oral Hygiene Industry. Facing the declining sales trend, companies have carried out many promotional activities to attract consumers. They have invested huge amount in digital advertisement as well as in advertisement through campaigns. For e.g.Colgate- Palmolive ran the campaign “Encias Saludables”, (Healthy Gums) in 2013. Apart from this, they also work on innovating & launching new products diversifying and increasing the range of options available to the consumers. They aim at developing time-saving and long-lasting products as per the needs of consumers. They are also entering the era of online selling to provide for a convenient method of shopping to consumers. Govt.’s welfare policies have also helped the oral care market to grow. The govt. has entered into a price agreement with leading companies that causes the prices of some oral care products to rise below the rate of inflation.Strict govt. policies are now relaxed creating favourable conditions for oral care industry to grow. Govt. imposed import and price controls were relaxed. Favourable USD exchange rates and import substitution encouraged companies to grow locally leading to market expansion. Some of the key macroeconomics trends driving growth in oral hygiene industry: Increasing populations with rising middle class. Favourable economy outlook with rising GDP and hence increasing consumer confidence leading to increased spending. Increasing purchasing power along with rising GDP per capita, during economic recovery. Non-increasingunemployment rates with increasing labour force, hence increasing consumer base. Future of Argentina’s Oral Hygiene Industry With economic recovery, on account of changing consumers’ preferences, companies’ promotional activities and favourable regulatory framework, the Oral Hygiene Market in Argentina is expected to grow, however with lower growth in value terms during 2015-2020 compared to 2010-2015. The innovation and launch of new products along with online selling is expected to play a major role in boosting the oral care market. Toothpaste is forecast to register fastest growth both in value and volume terms during 2015-2020. Hypermarkets and supermarkets are expected to continue to lead the distribution channel.Colgate-Palmolive will continue to be the leader in the market due to its enormous market share.The use of Tube container is forecast to grow at a CAGR of 7.1% during 2015-2020. To know more on coverage, follow the link below: https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/consumer-market-insights-oral-hygiene-argentina/31985-95.html Related links: Oral Hygiene in Scandinavia Oral Hygiene in North America Companies covered: Carrefour Cencosud Farmacity Wal-Mart Natura Argentina SA Cosméticos Avon SACI Colgate-Palmolive Gmbh Bucal Tac The Procter & Gamble Company Glaxosmithkline Plc, Pierre Fabre S.A Johnson & Johnson Gmbh Nuk Usa Llc Algabo Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-124-4230204 Post Views: 12 Tags: Argentina Dental Care market Research, Argentina Dental Floss Market, Argentina Mouth Wash Market Size, Argentina oral care market Forecast, Argentina Oral Hygiene Industry Market Size, Argentina Oral Hygiene market, Argentina Oral Hygiene market research, Argentina Oral Hygiene market share, Argentina Oral Hygiene market size, Argentina Oral Hygiene market trends, Argentina Oral Hygiene Products, Argentina Toothbrush Market Research, Argentina Toothpaste market Size, Oral Hygiene Industry in Argentina, Oral Hygiene market in Argentina Oral Hygiene market in Argentina, Oral Hygiene Products Manufacturers Argentina