Experience Economy Association with Consumer Trend Analysis in FMCG Sector: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Ken Research has announced its recent publication on ‘Trend sight analysis :Experience economy’. The report provides an comprehensive overview on the recently emerging experience economy. This report examines what Experience Economy means as a consumer trend and why it is important, who is likely to be the target audience, how FMCG brands can best capitalize on the trend, and what the future outlook for the trend will be, It further compares the presence of this trend in each industry across the FMCG space, and analyses the key opportunities. The entire economic progress of the world can be divided into four stages- agrarian economy, industrial economy , service economy and now the recently emerging experience economy. Today , the customers are increasingly demanding experiences and hence more and more businesses are responding by explicitly designing and promoting them. This term was first coined by B. Joseph Pine II and James H. Gilmore, in a 1998 article titled “The Experience Economy”. According to them business must make memorable events for the customers and then the memory itself becomes a product i.e. the experience . Now a days, the service economy agents wrap certain experiences around the old products to sell it better. An experience thus takes place, when a company intentionally uses goods as props and services as the stage so that their customers engage in a way that creates a memorable event. Just as Commodities are fungible, goods tangible, services intangible , the experiences are memorable. Experience Economy is a trend with growth prospects across almost all FMCG categories, including but not limited to Food, Alcoholic Drinks and Cosmetics & Toiletries. It reflects consumer desire for more immersive consumption experiences, and stems from consumer dissatisfaction with the nature and context of everyday consumption.Brands must do more to attract consumers by building experiences or moments into products, and allowing consumers to experience products in unique, highly personalized ways. For more information click on the link below https://www.kenresearch.com/food-beverage-and-tobacco/tobacco-products/trendsights-analysis-experience-economy/78856-11.html Related links https://www.kenresearch.com/food-beverage-and-tobacco/tobacco-products/opportunities-threats-fmcg-industry/8518-11.html https://www.kenresearch.com/food-beverage-and-tobacco/general-food/fmcg-industry-business-confidence-report-h2-2016/48886-11.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-124-4230204 www.kenresearch.com Tags: Consumer trend analysis, Consumer trend and opportunities, Experience Economy and Opportunities, Experience Economy in FMCG sector, Experience Economy in FMCG sector market size, Experience Economy trends, Experience Economy trends and growth