Starbucks Mobile Orders and Pay- A Success: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Coffee is the second preferred substitute for tea. Starbucks is an American coffee company headquartered in Washington, established in 1971. In the era of technology, smart phones play a very crucial role. Smartphone are now establishing itself as a popular tool in the foodservices and many other FMCG businesses. Many food and beverages industries are now coming with the idea of mobile orders and pay to make it convenient for the consumers as it reduces the time and effort spent by them. The Starbucks are now facing a decline in same store sales due to which the management need to make some strategic changes focusing on the growth. Strategic initiatives taken by Starbucks include the store grow portfolio, increasing the CPG growth, building teavana and most importantly extending its store digitally by smart phones apps. Ken Research says, Starbucks launched its “MY STARBUCKS REWARD” programme under which the beneficiary member is rewarded with star with the purchase of specific items in the stores which they can later on redeem at any of the Starbucks brand. This loyalty programme started in the form of plastic card which the customer can synchronize to their mobile app. According to the sources “6% of the Starbucks revenues are earned through unregistered card and 12% revenues are earned through myStarbucks rewards cards, 15% through mobile app and remaining 67% through other modes of payment.” According to research report “Success Case Study: Starbucks Mobile Order & Pay”, mobile payments have increased triple folded since 2014 as it is now a popular mode of payment which is opts by American consumers. The use of mobile app is continuously growing in the past few years. In 2014, total mobile spend at Starbucks were USD 1.5 BILLION which was 83% higher than the revenue for the year 2013 which was only USD 0.8 billion. As 15% of the Starbucks revenues are generated through mobile app, which is increasing the traffic and indirectly helping the same store sales. Personalized marketing techniques are also used by the Starbucks to maintain the loyalty of the customers. The mobile orders and pay strategy by Starbucks is proving to be a success by actually making payment convenient for the U.S. consumers and therefore it acts as key driving growth factor for the company Key Topics Covered in the Report: Global Coffee Industry Starbucks Mobile Order Technology Starbucks Mobile App Strategy Starbucks Revenue Growth Rate Global Mobile Order Market Starbucks Coffee Revenue Global Starbucks Coffee Mobile Orders Market Size Starbucks Coffee Mobile Orders Market Analysis Starbucks Coffee Mobile Orders Market Research Global Coffee Mobile Order Market For More Coverage Click On the Link Below: https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/success-case-study-starbucks-mobile-order-pay/86323-11.html Related Reports https://www.kenresearch.com/food-beverage-and-tobacco/general-food/success-case-study-magnum-chocolates-leveraging/103790-11.html https://www.kenresearch.com/consumer-products-and-retail/tobacco-products/success-case-study-iqos-tobacco-innovation-captivates/103788-95.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Global Coffee Mobile Order Market, Global Mobile Order Market, Global Starbucks Coffee Industry, Starbucks Coffee Mobile Orders Market Analysis, Starbucks Coffee Mobile Orders Market Research, Starbucks Coffee Mobile Orders Market Size, Starbucks Mobile App Strategy, Starbucks Mobile Order Technology, Starbucks Revenue Growth Rate