Economy to proliferate Thai Luxury writing instruments and stationery market: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The global writing instruments and stationary market is expected to grow at a healthy rate owing to the surge in consumer brand consciousness. Luxury writing instruments are a status symbol for many people in business and a plenty of consumers use these for gifting and promotional purposes. Geographically, the maximum market share has been of the Asia-Pacific region and this region is expected to continue to dominate the market in the years to come owing to an increase in the student population, more emphasis being laid on education, expansion in enterprising activities, unprecedented growth in the workforce and a surge in demand for quality writing instruments in the region. Some of the countries contributing to the market’s growth are Thailand, Singapore, Indonesia, Malaysia, Philippines, China, India and Japan. Good growth in demand and healthy sales has attracted a healthy supply and thus the global luxury writing instruments market is highly competitive and attracts a large number of international as well as regional vendors all over the world, who compete on the basis of pricing, product differentiation and variety of product listings. Crayola, Faber-Castell, Mitsubishi Pencil, Newell Brands, PILOT etc. are some of the vendors in the competitive landscape. These vendors, in their pursuit of achieving a competitive advantage, launch new products, improve the quality of existing products (by increasing durability of the products) and strive to perfect pricing strategies. The stationeries and office supplies segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. One of the main factors responsible for the growth of stationary and office supplies segment under the writing instruments market has been the increase in the industry sales in developing countries. The different products under the luxury writing instruments and stationary listings include pens, pencils, colored writing instruments, markers, highlighters, writing accessories etc. out of which maximum market share in the past years has been of the “pens” segment, which is expected to maintain its dominance in the years to come. The factors responsible for growth of the market are growth in demand for high quality and professional writing instruments, development of innovative products, presence of many vendors in the affordable luxury segment, and popular perception of luxury pens being status symbols. According to the report titled, “Luxury Writing Instruments and Stationery in Thailand”, the market for luxury writing instruments and stationary showed exceptional performance in the year 2015 when there was huge penetration of high-priced writing instruments whilst demand became more sophisticated. In the years that have followed, this growth has been positive owing to a growing economy, increased popularity of pre-owned luxury products, aggressive pricing strategies by various top brands to counter increasing competition and significant development in synergy of online and offline retailing channels. This growth in the luxury market is receiving a huge boost from the Thai government, whose target is to make the country a luxurious shopping destination. Tourists, who constitute an important consumer segment, are allowed tax deductions and local consumers are lured in by manufacturers and vendors who provide unique personalized offerings and exclusivity in the form of special collections and limited editions. Store-based retailing continues to be the core distribution channel for luxury goods in Thailand and flagship boutique stores are set up to convey brand image. Also, online tools continue to remain important in today’s era of digitalization as consumers often look for information online before they make their purchase. Popular social media including Facebook, Instagram and the Line mobile application are vital tools to promote new products virtually before they hit the stores. Thus, one can confidently conclude that the growth in the luxury writing instruments and stationary market is expected to be promising and will receive a boost in the form of improvement in in-store experience for luxury retail (with the view to impress and pamper consumers) along with supportive government campaigns. For further reading click on the link below: https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/luxury-writing-instruments-stationery-thailand/116738-95.html Related reports: https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/global-pp-non-woven-fabric/118808-95.html https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/global-pp-non-woven-fabric-sales/118807-95.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications ankur [@] kenresearch.com +91-9015378249 www.kenresearch.com Tags: Global Luxury Stationery Market Research Report, Thailand Luxury Pen Industry Analysis, Thailand Luxury Stationery Products Market Demand, Thailand Luxury Writing Equipments Industry Future Outlook, Thailand Luxury Writing Instruments Market Research Report, Thailand Luxury Writing Tools and Stationery Market Trends, Thailand Luxury Writing Tools Industry Competitors, Thailand Marking and Writing Instruments Market Revenue, Thailand Stationery Market Export Volume, Thailand Stationery Market Import Volume, Thailand Writing Tools Retail Market