United Kingdom Online Consumer Electronics Market Research Report - Ken Research

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United Kingdom Online Consumer Electronics Market Research Report

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Internet Retailing is a designation for professionals in multi-channel retail and e-commerce across the United Kingdom and Europe. Internet Retailing provides insight, analysis, in-depth research, events, focuses on driving the performance in all the sectors. It represents a panel of digital communications on multi-channel and e-commerce connected with the customer via web portal. Majority of the consumers in United Kingdom spend a lot of time on smartphones, which is experiencing a striking influence on retailing trends. Many consumers shop online via shopping apps on smartphones viewing it as a secure means with many mobile internet-retailing offers. The sales of smartphone have doubled in the past years because new models such as phablets are equipped with big screens and ease of shopping apps.

Online purchase or internet retailing is where the transaction is made over the internet using mobile phones and tablets or phablet with price comparisons. Online shopping websites are updated regularly, which offer mobile-optimised websites. The websites and apps of the leading players enabling consumers to easily view ranges, select items, adjust shopping baskets, select delivery and pay securely via smartphones. There is also a race for on-time delivery of the goods and Amazon.com has introduced one-hour delivery in few areas. Home delivery is the top choice of every consumer, collect in store occupies the second choice due to rising population and pick-up point shares the third choice due to the low cost involved.

According to the market research report “Internet Retailing in the United Kingdom“, Visa, MasterCard, PayPal, Android Pay and Apple Pay are the various payment processing companies that ensure online transactions can be conducted quickly and securely. Amazon.com is a leading online marketplace and third party merchants account for over 60% of its sales within internet retailing. eBay and Amazon are the most visited UK e-commerce sites, however, Tesco, Argos and Next successfully adopted e-commerce into their strategies.

Online grocery sales are affected by the prices whereas the non-grocery sales were profited leading to the price war among the leading grocery retailers. The internet retail products are defined as the sales of merchandise to the consumer, excluding cooked food, sales of prepared food in cafes and restaurants, automobiles, vehicle fuel, tickets, holidays, gambling and insurance. The most popular online product categories in UK are clothing, books and home electronics.

There are three stages in internet retailing or online market development and business strategy. First, US, UK, Germany and France are mature markets and are expected to grow more slowly. The e-shoppers place more orders or buy items that are more expensive. The internet retailing market in Germany is continuing at a very high rate. Second, Netherlands, Sweden, Switzerland and Austria are mid range markets and will grow at a steady pace. Finally, Italy, Spain and Poland are immature markets and are expected to develop rapidly by increasing the number of e-shoppers in the coming years.

The UK, Germany and France dominate the internet retailing or online market in Europe and these countries are experiencing online sales worth billions. UK has a huge possibility for m-commerce due to millions of mobile connections. The increase in consumer spending limit and consumers spending more time on smartphones in United Kingdom will surely drive the growth of internet retailing in the years to come.

For further details of the report visit:

https://www.kenresearch.com/technology-and-telecom/it-and-ites/internet-retailing-united-kingdom/119283-105.html

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