Hair Straightener is a hair styling product that has been continuing higher demand from the targeted customers. The hair straightening products are typically used to straighten curly or wavy hair and also providing a shiny texture over a longer period of time. The long & straight hair is considered to be an ideal hairstyle that individuals like to have. The customers with the curly or shabby hairstyle further opt for looks and presence. The customers have a perception that has triggered the demand from different types of hair straightening products. The rise in concern among the men further assist in maintaining a proper hairstyle for longer duration and this has also led to a demand for such hair straightener products globally.
According to the study, “Hair Straightener Market by Plate Type (Ceramic, titanium, tourmaline, and others), by end-use (household and commercial) and Distribution Channel (online and offline) Global Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the market include Koninklijke Philips N.V., Panasonic, Spectrum Brands, Inc., Conair Group Ltd., Cortex USA Inc., Bio Ionic, Helen of Troy Limited, IZUTECH, Turbo Ion, Inc., Carmen, and other such.
The rise in influence associated to the fashion industry by the wide-scale use of apparels, makeup products and cosmetics, customers specifically the women are very particular about a hairstyle that goes with the trend. The rise in concern among the men to maintain proper hairstyle for a longer duration has led to a demand for such hair straightener products. Moreover, the rise in trend for the dual household income and surging personal disposable income, coupled with an increase in appearance consciousness and ever-growing corporate culture among women are some of the key factors propelling the growth of hair straightener market over the forecast period.
The hair straightener market is segmented based on plate type, based on product type market is segmented into ceramics, titanium, tourmaline, and others. Among all other product types, ceramic hair straighteners are the most preferred straighteners among the targeted customers. Based on the end-user segment, the Hair Straightener market is sub-segmented into household and commercial. Among the end-users, the personal segment accounts for the higher hair straightener market share as most of the hair straightener manufacturers are facilitating different product offerings and targeting the different household sectors. Based on the distribution channel, the Hair Straightener market is further segmented into offline and online sales types.
Based on geography, the market is further analysed over North America, Europe, Asia-Pacific, and LAMEA. Europe is one of the dominant regions in the cosmetics market with Germany, France, and the UK being countries propelling demand in the region. The hair straightener is also designed for commercial segments has also incurred a higher level of demand. The continuous evolution experience in product offerings associated to hair straighteners s coupled with the rise in the rate of disposable income of target customers have further resulted as a burgeoning demand for the hair straightener market demand among the household sector globally.
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