Global Adult Incontinence Products Market: Ken Research

Global Adult Incontinence Products Market is forecasted to grow approximately US$ 15 Billion by 2028: Ken Research

Incontinence is a term that is used for any accidental or involuntary loss of urine from the bladder. The health incontinence condition starts when a bladder becomes incapable of storing a supposed amount of urine or when bladder muscles are unable to control the discharge of urine. Incontinence in adults can occur in both men and women with aging being one of the major issues of occurrence.

According to Ken Research estimates, the Global Adult Incontinence Products Market – which grew from approximately US$ 7 Billion in 2017 to approximately US$ 10 billion in 2022 – is forecasted to grow further into approximately US$ 15 Billion opportunities by 2028, owing to the growing diseases like diabetes, urinary, surgery, prostate.

Adult Diapers Demand

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  • Urinary incontinence (UI) is one of the major driving factors of the adult incontinence products market. UI is the accidental loss of urine. UI condition can occur at any age, but it is more common in women over the age of 50. Urgency incontinence, stress incontinence, functional incontinence, and overflow incontinence are a few types of UI. According to National Association for Continence, over 25 million adult Americans experience temporary or chronic urinary incontinence. UI can be a temporary condition that results from an underlying medical condition. It can range from the discomfort of slight loss of urine to severe, continuous wetting.
  • Low awareness and social stigma about the usage of incontinence products, are likely to restrain the market growth.  Furthermore, adult diapers can cause rashes, allergies, and infections, which can reduce their usage. Adult diapers get dirty and smelly when they absorb perspiration and other fluids such as urine retaining moisture, and wetness, potentially causing diaper rashes and bacterial infections.
  • COVID-19 has helped in the growth of the adult incontinence products market. Since the start of the pandemic, awareness regarding health and medical condition is surging, which helped the adult incontinence products market to accelerate. As the pandemic is slowing down, it is estimated that the adult incontinence products market remains significant in the forecasted period, owing to the growing urine, and bladder-related cases worldwide.

Key Trends by Market Segment:

By Product Type: Diapers segment held the largest market share of the global adult incontinence products market in 2021, owing to its extensive usage in urine conditions.

  • Rising prevalence of incontinence and the surging geriatric population worldwide, are likely to fuel the demand for diapers in the forecasted period.
  • According to World Health Organization, by 2050, the number of people aged 65 or more is forecasted to increase by 1.5 billion, equivalent to 16% of the world’s population. The increasing elderly population is likely to benefit the diaper segment.

Adult Incontinence Industry

   By End-Users: Women segment accounted for the largest market share in 2021, owing to the higher number of healthcare conditions.

  • Most common forms of incontinence in women are stress and urge. According to Lifree, a leading adult incontinence product manufacturer, ~58% of females suffer from the problem of stress incontinence.
  • As per the National Library of Medicine, it is estimated that the number of women in the United States with urinary incontinence will rise from 18.3 million in 2010 to 28.4 million in 2050.

By Distribution Channel: The pharmacy & drug store segment held the largest market in 2021, owing to growing sales and customer retail network.

  • Pharmacy store is a shop or hospital dispensary where medical drugs are prepared or sold. The store provides prescription drugs, along with other products.
  • Increasing healthcare infrastructure, is likely to increase the number of newer pharmacies & drug stores worldwide, which will further increase the demand for adult incontinence products.

By Geography: North America accounted for the largest market share within the global adult incontinence products market in 2021, owing to the rising geriatric population, and surging government initiatives and programs towards the medical sector.

  • The rising geriatric population and surging diabetes and urinary diseases in the region, are likely to fuel the demand in the adult incontinence products market.
  • Presence of leading companies operating in adult incontinence products, like Kimberly-Clark, Medline Industries, First Quality Enterprises, and others, will catalyze the expansion of this market.

Adult Incontinence Market Revenue

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Competitive Landscape:

  • The global adult incontinence products market is significantly competitive with ~100 players which include globally diversified players, and regional players as well as a majority number of country-niche players having their niche in adult incontinence products manufacturing and supplying various types of products.
  • Country-niche players held the largest share by competitor type. While large global players control about 10% of the share by type. Some of the major players in the market include Kimberly-Clark, First Quality Enterprises, Inc., Medline Industries, Ontex BV, Unicharm Corporation, Hengan International Group Company Ltd., NorthShore Care Supply, DSG International, Attends Healthcare Products, Inc., Drylock Technologies, and others.

Top Adult Incontinence Companies

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Recent Developments Related to Major Players

  • In February 2021, NorthShore Care Supply announced its expansion into Canada. Expansion is likely to increase the domestic production and distribution channel.
  • In December 2020, Seniority and Nobel Hygiene join hands to launch a new range of adult diapers, Friends Premium Pants.
  • In July 2017, Hartmann Group announced the acquisition of Procter & Gamble’s (P&G) Lindor, an adult incontinence product brand in Spain and Portugal.


The global adult incontinence products market witnessed significant growth during the period 2017-2021, owing to the growing geriatric populations worldwide. The growth rate is expected to remain significant during the forecast period.

Though the market is fairly competitive with ~100 participants, the majority of country-niche players dominate the market share by type, and global players hold a significant market share.

Note: This is an On-Demand/Planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for Pre-booking clients, and the report delivered within a maximum of two working weeks.

Ken Research has recently published report titled Global Adult Incontinence Products Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 that segment the Market by product type, end-users, and distribution channel. In addition, the report also covers market size and forecasts for the four regions in the adult incontinence products market. The revenue used to size and forecast the market for each segment is US$ billion.

Market Taxonomy

By Product

Adult Diapers




By End-Users



By Distribution Channel


Online Store

Pharmacy & Drug Stores


By Geography

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Spain, Italy)

Asia Pacific (China, Japan, South Korea, India, Australia)

LAMEA (Latin America, Middle East, Africa)

Key Players


First Quality Enterprises, Inc.

Medline Industries

Ontex BV

Unicharm Corporation

Hengan International Group

NorthShore Care Supply

DSG International

Attends Healthcare Products, Inc.

Drylock Technologies

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