India water Purifier Market has shown a robust growth rate of 12% since 2017 owing to schemes like JJJ. Will the growth sustain? Ken Research

Rising urbanization levels & favorable infrastructure is expected to drive the market in the upcoming years growing at a CAGR of 15%, says a report by Ken Research

1. India Water Purifier Market is witnessing government regulations with the aim of increasing clean drinking water accessibility to every household.

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The GOI, after seeing the need for clean drinking water in every Indian Household has implemented certain schemes to overlook the market growth. For instance, schemes such as The Ministry of Jal Shakti, Govt. of India has implemented National Rural Water Development Program (NRWDP) in order to improve the supply of quality drinking water in different parts of Rural India. Other such schemes include, Jal Jeevan Mission (JJJ) & The government’s rural e-governance initiative — Common Service Centers (CSCs) which will now launch a pilot project to provide clean and safe drinking water in 50 villages, following which it will rope in village-level entrepreneurs (VLEs) to set up water filtration plants in 1 lakh villages in the country.

2. “Investment scenario getting a boost:’ India’s Water Purifier Market is getting massive investment boost & emergence of new startups.

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Various companies operating in the India Water purifier market are getting massive investment influx owing to government regulations & the infrastructure development. For instance, Second nature $16 Mn for healthy home subscription products like air & water filter. All in all, the market is currently growing at a robust rate with startups & companies updating their operating policies & services being offered to customers.

3. UAE Car Rental Market to witness a robust growth owing to favorable government policies, rising health consciousness amongst people & rising investment scenario.

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India’s Water Purifier Market is expected to grow at a Robust rate owing to rising health consciousness amongst people, rising urbanization levels & rising investment. As the penetration is increasing the market is becoming attractive for new consumer durable companies for entering the market. Companies such as Blue Star, Havells and others entered the market during the review period. We can see more players entering the market and established players acquiring the small players.

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