The Rise of the Indian language Internet user base will enable the India Vernacular market to cross INR 60,000 Cr by FY’2027 REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The Indian vernacular market is growing by leaps and bounds due to the rising internet and smartphone users in India. Most internet users hail from lower-tier II cities and prefer consuming content and news in their regional language. As a result, the vernacular news and the content market is growing at a CAGR of ~60% between 2017 and 2022. 1.The number of Indian languages internet users has grown from 42 million in 2011 to 234 million in 2016, marking the rise of the vernacular market in India India is the highest populated country in the world with more than 22 official languages and 1600 dialects making India- the epitome of diversity. As a result, for any brand or platform to flourish in India, it is important to focus on other regional languages. It is not that English doesn’t work here but only 10% of the population uses it. This is why all major social media platforms have started supporting vernacular content to drive traffic. The Indian language internet user base has been expanding with no breaks. It has grown from 42 million in 2011 to 536 million in 2021. As per ken research findings, 9 out of every 10 new internet user is likely to be non-English user in India, explaining that the Indian language internet users are the present and the future of the vernacular news and content market. Interested to Know More about this Report, Request for a sample report 2.Marathi, Tamil, and Kannada have the highest proportion of users preferring their native language over English or Hindi to consume content online In India, English is used by less than 1% of the population as their primary language and less than 10% as a second or third language, explaining the huge demand for content in non-English languages. The consumption of vernacular content rose after the reduction of mobile data charges which fueled the internet penetration rate in India speedily. Presently, the country has over 80 crore Internet users and the majority of the Internet users prefer their native language over English or Hindi which is the big reason behind the expansion of the vernacular industry in India. Visit this Link :- Request for custom report 3.Growing popularity of the vernacular content has started the investment trend in the industry: more than $1 Bn raised by various vernacular players in India The increasing preference for the Indic language content has boosted the growth of the vernacular news and content sector in India. This has made the market lucrative and attracted several potential investments to the industry led by Google, Krafton, and Y combinators among others. OneIndia has raised $2.2M, Vokal raised $10.6M over 5 rounds, and Dailyhunt raised $10 Mn from Eduardo Saverin-led B Capital. It also raised $805 Mn by CPPIB.