India Water Purifier Market, Share and Industry Report, Outlook to 2025 REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How is India Water Purifier Market is Positioned? India Water Purifier Market comprises of both organized and unorganized players. The unorganized players contributes majority of the share in the volume whereas organized players contributes for majority of the revenues. Currently the penetration for water purifier is quite low in India especially in the rural areas. Consumers consider it as a luxury product rather than a necessity product. However, the perception has started to change in the recent years due to the marketing initiative of the companies. Water quality is deteriorating in many places due to which the consumers over there are adapting to the usage of water purifiers. The companies are focusing on the technological developments in order to increase their market presence. The water purifier market witnessed a growth of CAGR ~% during FY’2017-FY’2022 in terms of volume. The revenue CAGR during the period was ~%. The market is witnessing strong growth. New companies entered in the market which brought down the average selling prices however the decline stagnated later. This will help the organized players in competing with the unorganized players. The players are focusing on increasing their retail presence and service partners for increasing their reach and after sales service. The unorganized players compete on the basis low prices and low AMCs for maintain their position in the market. Interested to Know More about this Report, Request for a sample report India Water Purifier Market Segmentation By Market Structure: The water purifier market in India is dominated by organized market in terms of revenue. However in terms of volume the unorganized market has more revenues. By Sales Channel: The major sales channels used in market are Offline Retail Channel, Direct Sales Channel and Online Channel. Offline retail channel contributed majority of the revenues. By Technology: RO Water Purifiers contributed the most of the revenues in the market followed by UV Water Purifiers and Gravity Water Purifiers respectively. Gravity was leader in terms of Volume Sales. By End Users: Residential users contributed the majority of the revenues in the market. By Region: West was the biggest market. It is followed by North, South and East regions. What are the Major Issues and Challenges in the Water Purifier Market in India? Low Awareness: Consumers mostly consider water purifiers as a luxury product rather than a necessity product as they are not aware about the different type of diseases caused by drinking poor quality water. Preference of Alternatives: A large part of population still uses traditional method such as filtering with cloth and boiling for purifying water. Another major portion of population relies on Bottled Water Jars for their drinking water needs. High Maintenance Charges: Consumers feel that the company charges extra premium from them on service of water purifiers. Therefore the customers do not follow the scheduled service periods or uses local service providers. Lack of Proper Distribution Channel: Water purifiers have low penetration especially in the rural areas. There is lack of retail outlets in the rural areas. These areas also do not get proper after sales service. This has motivated the customers. What are the Major Government Rules and Regulations? The Bureau of Standards India has issued IS 10500:2012 which specifies the norms to be followed for drinking water in India. It mentions the permissible residual limit and other quality norms. The Bureau has also issued IS 16240: 2015 for Reverse Osmosis Water Purifiers, IS 14724: 1999 for Ultra Violet Disinfection Water Purifiers and IS 7402:2011 for Ceramic Candle specifications. In 2021, the National Green Tribunal ordered the Ministry of Environment, Forest and Climate Change to ban usage of RO water purifiers in areas having TDS level below 500 milligrams per liter. Competitive Scenario in the India Water Purifier Market The competition in the India water purifier market is slightly concentrated as the top three players holds ~% market on the basis of retail revenues as of FY’2022. The unorganized market had a retail revenue contribution of ~% in the year. The companies compete on the parameters such as Brand Image, Price, Serviceability, AMCs, Technological Advancements and others. The Major players present in the market are Eureka Forbes Ltd, Kent RO Systems Ltd, Livpure (Hindustan Unilever) and others. India Water Purifier Market Future Outlook and Projections The water purifier market of India is expected to witness decent double digit growth in terms of volume in the future period. The revenue growth will decline a little. This will happen as the organized companies will focus more on profitability. The unorganized market will focus on competing on low prices, low AMCs and personalized services. The major penetration will happen in rural areas. As these areas are electrified and their income level is increasing, the consumers from here will facilitate the next wave of demand. The companies need to strengthen their retail presence and service centers in these areas in order to encash this opportunity. The market is expected to witness a CAGR of ~% during FY’2022-FY’2027F in terms of revenue and ~% in terms of volume. 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