Global Watch Market Trends, Size, Share- Ken Research

Timekeeping Titans: The Battle of Fossil vs Citizen in the World of Watches: Ken Research

Global Fashion Designer and Manufacturer: Fossil and Citizen Watch Co Ltd Offer Diverse Product Portfolios and Brands in the Fashion and Electronics Industry


  • Market Overview: Fossil vs Citizen
  • Product Range: Fossil’s Fashion and Smartwatches vs Citizen’s Analog and Eco-Drive Watches
  • Technological Innovation: Fossil’s Smartwatch Integration vs Citizen’s Eco-Drive Technology
  • Brand Comparison: Contrasting Fossil and Citizen in the Watch Market


Fossil is a global fashion designer and manufacturer known for its diverse product portfolio. Their brands include Fossil, Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. They offer fashion watches, jewellery, handbags, accessories, and more, sold through their own stores and specialty retailers.

Citizen Watch Co Ltd is an electronic product and watch manufacturer. They produce clocks, printers, calculators, and a range of watches under brands like Eco-Drive One, Campanola, Citizen, and Promaster. They also manufacture machine tools, components like quartz crystals and LEDs, as well as healthcare products and jewellery.

Here is a comparison of these two top notch brands –

Market Overview

Global Watch Market

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Fossil has a diversified product portfolio, including fashion watches, jewellery, handbags, small leather goods, belts, sunglasses, shoes, and soft accessories.

Fossil manufactures and distributes private label brands and branded products purchased for resale in some non-Fossil branded retail stores. It has around 59 offices worldwide, more than 500 company-owned global stores, and business operations in 150 countries.

Global Watch Market

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Citizen Watch Co Ltd (Citizen) is an electronic product and watch manufacturer. The company offers clocks, printers, calculators, healthcare equipment, analog watches, Quartz oscillators, CNC automatic lathes, low-frequency vibration cutting equipment, Opto-device, switches, and automobile-related products.

Citizen Watch Co. Ltd operates in more than 140 countries spread across Asia, the Americas and Europe. In Europe, the company sold watches under Bulova, Citizen, and Quest & Quality brands.

Product Range:

Global Watch Market

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Fossil: Fossil offers a diverse collection of watches, including analog, digital, smartwatches, and hybrid watches. Its brands include Fossil, Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. They cater to various style preferences, with options ranging from classic and minimalist designs to bold and trendy timepieces. Fossil also collaborates with fashion designers and celebrities to create limited-edition watches. Traditional watches and smartwatches are the company’s core global business. Sales of watches for fiscal years 2021, 2020, and 2019 accounted for approximately 80.9%, 81.0% and 81.4%, respectively, of the company’s consolidated net sales.

Global Watch Market

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Citizen: Citizen offers a wide array of watches, including analog, digital, and Eco-Drive watches. Citizen markets its products under Eco-Drive One, Campanola, Citizen, and Promaster brand names.  They are known for their precision and innovative features such as atomic timekeeping, chronograph functions, and multi-timezone displays. Citizen also provides specialized watches for specific activities like diving or aviation. The company launched three new models, namely AR5030-59L, AR5034-58E, and AR5034-58A, in its Eco-drive One collection. The models were priced at USD 4,500, and they include Cal.8826 Eco drive movement.

Technological Innovation:

Fossil: Fossil has embraced the smartwatch trend and offers a range of smartwatches powered by Wear OS by Google. Their smartwatches provide features like fitness tracking, notifications, music control, and customizable watch faces. Fossil focuses on integrating technology seamlessly into their stylish designs.

Citizen: Citizen has a strong emphasis on technological advancements, particularly with their Eco-Drive watches. Eco-Drive technology harnesses light, whether natural or artificial, to power the watches, eliminating the need for battery replacements. Citizen continuously innovates to improve the efficiency and functionality of their watches.

According to Ken Research: Both Fossil and Citizen are prominent players in the watch industry, catering to different consumer preferences. Fossil’s diverse product portfolio and fashion-forward approach appeal to those seeking stylish and trendy watches, including smartwatches. On the other hand, Citizen’s focus on precision, innovative features, and their Eco-Drive technology sets them apart as a brand known for reliability and sustainability. With their unique strengths and offerings, Fossil and Citizen continue to captivate watch enthusiasts around the world.

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