Determining how your ‘BUSINESS’ takes shape against your ‘COMPETITORS’ is a critical key for ensuring its success And, here is where the “Competitive Benchmarking” comes to play! Unfortunately, it is not such a simple task to conduct it and so, there are lot of chances for your benchmarking to go wrong. Let us consider an example. Supposedly, you are machine manufacturer and, you heard about your competitor company say AMC Ltd., who… Read More »
