3 Key Customer Insights Before Entering a New Market: Ken Research Building a business is definitely not a cakewalk, but expanding it is a next-level task. But this doesn’t mean it is only full of hustle, it surely offers some great opportunities to flourish and make profits. However, there are some challenges that cannot be overlooked while entering a new market or a territory and overcoming… Read More »
5 Tips to Identify the Perfect Customer Cohorts for Your New Product Line: Ken Research It is always an exciting journey for any brand to launch a new product line. But knowing your audience inside out is one of the critical aspects of success. By pointing to the right cohorts of your targeted consumer, you can tailor your marketing efforts and product features that resonate with your consumers. So, how… Read More »