Consumerism in Marketing | Effects of consumerism There’s no question about it: #consumerism or in other words the #consumerbehavior model has gone through tremendous changes in the business province over the last decade, and is likely to evolve further. Let’s consider an example; Smriti & Rahul are a married couple in their 30s. They grew up in a typical middle class family set-up wherein they… Read More »
How can brands regain customer trust after losing it to ensure continuing growth & success? Most of the brands at some point or the other have to deal with unhappy or angry customers, and of course it is never easy. But if we know what to say and, more importantly, how to say it, you are most likely overcome the situation, rather you can even end up… Read More »
4 mistakes that Market Leaders make that move their loyal customers to competitors? Your business is nothing without its customers. Learn why and how you should reward your business’s most loyal customers… Ever wondered about why people keep buying iPhones by Apple, despite the fact that they are highly priced? Or for that matter, how come global biggies such as Amazon, Netflix, and Dominos etc. have consistent outstanding… Read More »
3 ways through which corporates can keep up with the ever-changing needs of customers Customer behaviours and beliefs are changing faster than ever and in order to keep up with these changes, businesses must identify and meet these in order to build a solid customer base. Today’s smart customers are undoubtedly changing the way business is being conducted. The customers nowadays, are much aware and knowledgeable when it comes… Read More »