The BNPL market has risen from INR 74 Crores GMV in FY 19 to INR 1000 Crores in FY 21, with a meteoric growth of 14x in 2 years. Will India continue to foster BNPL market: Ken Research 1. A significant growth factor in the Indian market for BNPLs is the rise in credit demand that remains unfulfilled by credit cards. Other Challenges in India Buy Now And Pay Later Market For the first time, consumers from the 18–30-year-old age group accounted for the largest proportion of inquiries—a measure of consumers applying for… Read More »
