Sculpting the Future: Unveiling Saudi Arabia’s Dynamic Fitness Frontier: Ken Research Storyline Booming Fitness Scene: Saudi Arabia hosts 28+ organized and numerous unorganized fitness centers, driven by industry growth. Competitive Diversity: Fragmented competition focuses on price, facilities, training, and brand loyalty, varying across cities. 4Entry Hurdles: High establishment costs, land, professionals, and equipment deter new entrants, favoring established players. Evolving Trends: Emerging women’s fitness, personalized training,… Read More »
What changed in KSA Fitness Services Market, post COVID-19? : Ken Research Substantial increases in health problems since the past decade including diabetes, obesity, hypertension, and others have increased the demand for fitness services in KSA. Owing to this spur in demand for fitness services, major fitness chains, and gyms have been expanding their presence throughout the Saudi Arabia market. However, during the lockdown, offline fitness service… Read More »
The KSA Fitness Market generated over $800 Mn Revenue in 2020 driven by evolving service offerings by fitness centers and government policies such as NTP. Does the future hold growth opportunities? Ken Research Saudi Arabia’s health and social affairs budget for 2019 outlines an 8% increase to USD 46 Bn as compared to USD 42 Bn in 2018 holding a massive market opportunity for industry enthusiasts, says a report by Ken Research Saudi Arabia’s health and social affairs budget for 2019 equates to about 15% of total government… Read More »
