The Fitness Industry in Turkey has a Target Addressable Market of 52 Mn majorly driven by the Young Population & increase in consumer spending. Around 80% of the population in Turkey, majorly comprising of age group 20-45 years invest 4-8 hours/week are more health conscious and belong to a fitness club. This can also be attributed to a rise in the disposable income: Ken Research 1. With the onset of pandemic & population growth, the fitness services market has… Read More »
