Future Outlook of Vietnam Online Grocery Market: Ken Research 1. 1.85% Online Grocery Penetration Rate in 2021P Provides Enormous Opportunity for the Companies to Expand in Vietnam The current penetration rate for grocery in Vietnam stands at 1.85%. The Ideal target audience for online grocery services is smartphone users aged 25-44. Companies must focus on developing strategies to attract customers and thereafter undertake strategies to… Read More »
Increase in E-Commerce Penetration coupled with Development of Infrastructure – Dark Stores and Micro Fulfilment Centres across The Archipelago Will drive the Indonesia Online Grocery Market: Ken Research The online grocery penetration in total grocery market is expected to grow and reach to more than 3.0% by the end of 2026. Post Covid-19 outbreak average basket size of online order has increased, as people spent more time at home Food category accounted for about 15% of overall expenditure allocation followed by healthcare. To… Read More »
