Breaking Boundaries: India’s Buy Now Pay Later Phenomenon Sparks Credit Revolution- But Is it Sustainable?: Ken Research The Buy Now Pay Later (BNPL) market in India has experienced an unprecedented surge, becoming a catalyst for the credit revolution in the country. With a staggering compound annual growth rate of ~321% between 2019 and 2021, the BNPL industry has witnessed remarkable growth. The sector is currently driven by factors such as increasing smartphone… Read More »
