Do you know Starbucks, Instagram, Flickr, Groupon, Android Inc., Twitter, YouTube, and Pinterest were all born from pivots? This successful business strategy has helped many enterprises to survive and thrive. When a ‘business pivots’, it usually means “it is fundamentally changing its business model to adapt to the changes in its customer choices, or business landscape, or any other factor that has an effect on its bottom line”. Typically, a #pivot is implemented… Read More »
TrendSights Analysis: Self-Branding; Exploring consumers perception of brands impact on their image and lifestyles Pressure to succeed, further fueled by the ever-growing influence of social media, leaves consumers with a constant desire to impress. This results in consumers’ need to constantly project a “perfect image,” driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will… Read More »
