Canada Sports Equipment and Fitness Retail Market

Canada Sports Equipment and Fitness Retail Market is valued at USD 4.5 Bn, with growth fueled by rising health awareness, sports participation, and sustainable practices.

Region:North America

Author(s):Geetanshi

Product Code:KRAB6303

Pages:83

Published On:October 2025

About the Report

Base Year 2024

Canada Sports Equipment and Fitness Retail Market Overview

  • The Canada Sports Equipment and Fitness Retail Market is valued at USD 4.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness among consumers, a rise in fitness trends, and the expansion of e-commerce platforms that facilitate easy access to sports and fitness products.
  • Key cities dominating this market include Toronto, Vancouver, and Montreal. These urban centers have a high population density, a strong culture of fitness and sports, and a concentration of retail outlets, making them pivotal in driving sales and market growth.
  • In 2023, the Canadian government implemented regulations aimed at promoting sustainable practices in the sports equipment industry. This includes guidelines for manufacturers to reduce waste and improve the recyclability of their products, thereby encouraging environmentally friendly practices across the sector.
Canada Sports Equipment and Fitness Retail Market Size

Canada Sports Equipment and Fitness Retail Market Segmentation

By Type:

Canada Sports Equipment and Fitness Retail Market segmentation by Type.

The market is segmented into various types, including Fitness Equipment, Sports Apparel, Footwear, Accessories, Nutrition Products, Team Sports Equipment, and Others. Among these, Fitness Equipment is the leading sub-segment, driven by the growing trend of home workouts and the increasing number of fitness enthusiasts. The demand for high-quality, durable fitness equipment has surged, particularly in urban areas where space for traditional gyms is limited. Sports Apparel also shows significant growth, as consumers increasingly prioritize both functionality and style in their workout gear.

By End-User:

Canada Sports Equipment and Fitness Retail Market segmentation by End-User.

This market is segmented by end-users, including Individual Consumers, Gyms and Fitness Centers, Schools and Universities, and Corporate Wellness Programs. Individual Consumers dominate the market, driven by the increasing trend of personal fitness and wellness. The rise of social media influencers promoting fitness lifestyles has also contributed to this growth. Gyms and Fitness Centers are significant contributors as well, as they continuously seek to upgrade their equipment and offerings to attract more members.

Canada Sports Equipment and Fitness Retail Market Competitive Landscape

The Canada Sports Equipment and Fitness Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Canadian Tire Corporation, Sport Chek, Decathlon Canada, Under Armour Canada, Lululemon Athletica, Adidas Canada, Nike Canada, The North Face Canada, Puma Canada, Reebok Canada, Wilson Sporting Goods, Callaway Golf Canada, New Balance Canada, Asics Canada, Mizuno Canada contribute to innovation, geographic expansion, and service delivery in this space.

Canadian Tire Corporation

1922

Toronto, Canada

Sport Chek

1999

Calgary, Canada

Decathlon Canada

2018

Montreal, Canada

Lululemon Athletica

1998

Vancouver, Canada

Under Armour Canada

1996

Toronto, Canada

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Acquisition Cost

Average Order Value

Customer Retention Rate

Market Penetration Rate

Canada Sports Equipment and Fitness Retail Market Industry Analysis

Growth Drivers

  • Increasing Health Consciousness:The Canadian population is increasingly prioritizing health, with 63% of adults engaging in regular physical activity as of 2023. This trend is supported by a growing awareness of lifestyle-related diseases, leading to a surge in demand for sports equipment and fitness products. The Canadian government has invested approximately CAD 1.5 billion in health promotion initiatives, further encouraging active lifestyles and boosting the sports equipment market.
  • Rise in Participation in Sports Activities:In future, over 7 million Canadians participated in organized sports, reflecting a 10% increase from the previous year. This rise is attributed to community programs and increased accessibility to sports facilities. The Canadian government’s investment of CAD 300 million in sports infrastructure has facilitated this growth, driving demand for various sports equipment and fitness gear, thus positively impacting the retail market.
  • Growth of E-commerce Platforms:E-commerce sales in Canada’s sports equipment sector reached CAD 1.2 billion in future, marking a 25% increase from the previous year. The COVID-19 pandemic accelerated the shift to online shopping, with 45% of consumers preferring to purchase fitness products online. Major retailers have expanded their online presence, enhancing convenience and accessibility, which is expected to continue driving growth in the fitness retail market.

Market Challenges

  • Intense Competition:The Canadian sports equipment and fitness retail market is characterized by fierce competition, with over 1,500 retailers vying for market share. Major players like Sport Chek and Canadian Tire dominate, making it challenging for smaller businesses to compete. This competitive landscape pressures pricing strategies and profit margins, with many retailers reporting a 15% decline in average margins due to aggressive pricing tactics.
  • Economic Uncertainty:Canada’s economic outlook for future indicates a projected GDP growth of only 1.5%, down from 3.0% in the previous year. This slowdown raises concerns about consumer spending, particularly in discretionary categories like sports equipment. Inflation rates, currently at 4.5%, further strain household budgets, potentially leading to reduced spending on fitness-related products, which poses a significant challenge for retailers in the sector.

Canada Sports Equipment and Fitness Retail Market Future Outlook

The future of the Canada sports equipment and fitness retail market appears promising, driven by ongoing trends in health and wellness. As consumers increasingly prioritize fitness, the demand for innovative and personalized products is expected to rise. Additionally, the integration of technology in fitness solutions will likely enhance user experiences, fostering further market growth. Retailers that adapt to these trends and invest in e-commerce capabilities will be well-positioned to capitalize on emerging opportunities in the evolving landscape.

Market Opportunities

  • Expansion of Online Retail:The shift towards online shopping presents a significant opportunity for retailers. With e-commerce sales projected to grow by 30% in future, businesses that enhance their online platforms and marketing strategies can capture a larger share of the market, reaching tech-savvy consumers who prefer shopping from home.
  • Increasing Demand for Eco-friendly Products:As sustainability becomes a priority for consumers, the demand for eco-friendly sports equipment is on the rise. In future, sales of sustainable fitness products increased by 20%, indicating a growing market segment. Retailers that offer environmentally friendly options can attract conscious consumers and differentiate themselves in a competitive landscape.

Scope of the Report

SegmentSub-Segments
By Type

Fitness Equipment

Sports Apparel

Footwear

Accessories

Nutrition Products

Team Sports Equipment

Others

By End-User

Individual Consumers

Gyms and Fitness Centers

Schools and Universities

Corporate Wellness Programs

By Sales Channel

Online Retail

Brick-and-Mortar Stores

Wholesale Distributors

Direct Sales

By Price Range

Budget

Mid-Range

Premium

By Brand Loyalty

Brand Loyal Customers

Price-Sensitive Customers

Trend-Focused Customers

By Product Lifecycle Stage

Introduction

Growth

Maturity

By Distribution Mode

Direct Distribution

Indirect Distribution

Franchise Models

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Sport Canada, Health Canada)

Manufacturers and Producers

Distributors and Retailers

Fitness Equipment Rental Services

Industry Associations (e.g., Canadian Sporting Goods Association)

Fitness and Wellness Centers

Insurance Companies

Players Mentioned in the Report:

Canadian Tire Corporation

Sport Chek

Decathlon Canada

Under Armour Canada

Lululemon Athletica

Adidas Canada

Nike Canada

The North Face Canada

Puma Canada

Reebok Canada

Wilson Sporting Goods

Callaway Golf Canada

New Balance Canada

Asics Canada

Mizuno Canada

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Canada Sports Equipment and Fitness Retail Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Canada Sports Equipment and Fitness Retail Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Canada Sports Equipment and Fitness Retail Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Health Consciousness
3.1.2 Rise in Participation in Sports Activities
3.1.3 Growth of E-commerce Platforms
3.1.4 Technological Advancements in Fitness Equipment

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Economic Uncertainty
3.2.3 Supply Chain Disruptions
3.2.4 Changing Consumer Preferences

3.3 Market Opportunities

3.3.1 Expansion of Online Retail
3.3.2 Increasing Demand for Eco-friendly Products
3.3.3 Growth in Fitness Technology
3.3.4 Partnerships with Fitness Influencers

3.4 Market Trends

3.4.1 Personalization of Fitness Equipment
3.4.2 Integration of Wearable Technology
3.4.3 Rise of Home Fitness Solutions
3.4.4 Focus on Mental Health and Wellness

3.5 Government Regulation

3.5.1 Safety Standards for Sports Equipment
3.5.2 Import Regulations on Fitness Products
3.5.3 Tax Incentives for Health and Fitness Initiatives
3.5.4 Environmental Regulations on Manufacturing

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Canada Sports Equipment and Fitness Retail Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Canada Sports Equipment and Fitness Retail Market Segmentation

8.1 By Type

8.1.1 Fitness Equipment
8.1.2 Sports Apparel
8.1.3 Footwear
8.1.4 Accessories
8.1.5 Nutrition Products
8.1.6 Team Sports Equipment
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Gyms and Fitness Centers
8.2.3 Schools and Universities
8.2.4 Corporate Wellness Programs

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Brick-and-Mortar Stores
8.3.3 Wholesale Distributors
8.3.4 Direct Sales

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-Range
8.4.3 Premium

8.5 By Brand Loyalty

8.5.1 Brand Loyal Customers
8.5.2 Price-Sensitive Customers
8.5.3 Trend-Focused Customers

8.6 By Product Lifecycle Stage

8.6.1 Introduction
8.6.2 Growth
8.6.3 Maturity

8.7 By Distribution Mode

8.7.1 Direct Distribution
8.7.2 Indirect Distribution
8.7.3 Franchise Models

9. Canada Sports Equipment and Fitness Retail Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Average Order Value
9.2.6 Customer Retention Rate
9.2.7 Market Penetration Rate
9.2.8 Pricing Strategy
9.2.9 Product Return Rate
9.2.10 Brand Awareness Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Canadian Tire Corporation
9.5.2 Sport Chek
9.5.3 Decathlon Canada
9.5.4 Under Armour Canada
9.5.5 Lululemon Athletica
9.5.6 Adidas Canada
9.5.7 Nike Canada
9.5.8 The North Face Canada
9.5.9 Puma Canada
9.5.10 Reebok Canada
9.5.11 Wilson Sporting Goods
9.5.12 Callaway Golf Canada
9.5.13 New Balance Canada
9.5.14 Asics Canada
9.5.15 Mizuno Canada

10. Canada Sports Equipment and Fitness Retail Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Sports Programs
10.1.2 Preference for Local Suppliers
10.1.3 Evaluation Criteria for Equipment Procurement

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Employee Wellness Programs
10.2.2 Spending on Fitness Facilities
10.2.3 Budget for Sports Sponsorships

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility of Equipment
10.3.2 Affordability of Fitness Solutions
10.3.3 Quality and Durability Concerns

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Invest in Fitness
10.4.3 Adoption of Technology in Fitness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Fitness Outcomes
10.5.2 Feedback Mechanisms for Improvement
10.5.3 Expansion into New Fitness Programs

11. Canada Sports Equipment and Fitness Retail Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure Analysis

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Strategies


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Distribution

3.4 Direct-to-Consumer Models


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Models


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Canadian sports equipment associations and fitness organizations
  • Review of government publications on health and fitness trends in Canada
  • Examination of market data from trade publications and online retail platforms

Primary Research

  • Interviews with key stakeholders in the sports equipment and fitness retail sector
  • Surveys targeting fitness center owners and managers across Canada
  • Focus groups with consumers to understand purchasing behavior and preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer surveys
  • Triangulation of insights from industry experts and market analysts
  • Sanity checks through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national health and fitness expenditure data
  • Segmentation of the market by product categories such as equipment, apparel, and accessories
  • Incorporation of demographic trends and regional variations in fitness participation

Bottom-up Modeling

  • Collection of sales data from leading sports equipment retailers and fitness brands
  • Estimation of average transaction values and purchase frequencies among consumers
  • Analysis of growth rates in e-commerce sales within the fitness sector

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and fitness trends
  • Scenario modeling based on potential impacts of health policies and consumer behavior shifts
  • Development of baseline, optimistic, and pessimistic market forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Sports Equipment Retailers150Store Managers, Sales Directors
Fitness Center Owners100Gym Owners, Operations Managers
Consumer Fitness Enthusiasts200Regular Gym Goers, Sports Participants
Online Fitness Retailers80E-commerce Managers, Marketing Directors
Health and Fitness Influencers50Fitness Bloggers, Social Media Influencers

Frequently Asked Questions

What is the current value of the Canada Sports Equipment and Fitness Retail Market?

The Canada Sports Equipment and Fitness Retail Market is valued at approximately USD 4.5 billion, reflecting a significant growth trend driven by increased health consciousness and the rise of fitness trends among consumers.

Which cities are the key players in the Canada Sports Equipment and Fitness Retail Market?

What are the main segments of the Canada Sports Equipment and Fitness Retail Market?

Who are the major players in the Canada Sports Equipment and Fitness Retail Market?

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