Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA Craft Beer Market — including breweries, distributors, retailers, and end consumers. Coverage spans major cities such as Riyadh, Jeddah, and Dammam, as well as emerging markets in Tier 2/3 cities.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Craft Breweries | Producers of craft beer operating within KSA | Sample Size: 80 |
| Distributors | Companies involved in the distribution of craft beer | Sample Size: 50 |
| Retailers | Supermarkets and specialty stores selling craft beer | Sample Size: 50 |
| Event Organizers | Entities hosting craft beer festivals and events | Sample Size: 30 |
| End Consumers | Consumers purchasing craft beer for personal use | Sample Size: 70 |
| Industry Experts | Consultants and analysts in the beverage sector | Sample Size: 20 |
Total Respondents:360 (60 structured interviews + 300 surveys)
The KSA Craft Beer Market is evolving, driven by increasing consumer interest in craft beverages, rising disposable incomes, and the growth of local breweries. However, it faces challenges such as regulatory restrictions and cultural stigma surrounding alcohol consumption.
Key growth drivers include a rising interest in craft beverages, increased disposable income among millennials, the expansion of local breweries, and the growth of social and cultural events that promote craft beer consumption.
The market faces several challenges, including regulatory restrictions on alcohol production and sales, limited distribution channels, cultural stigma associated with alcohol consumption, and competition from established beverage brands.
Opportunities include the growing tourism sector, potential for online sales and home delivery services, collaborations with restaurants and bars, and the development of craft beer festivals and events to enhance consumer engagement.
Current trends include a shift towards organic and locally sourced ingredients, increasing popularity of craft beer among women, innovative flavors and brewing techniques, and the rise of craft beer subscription services.
