

Market Assessment
The study integrates50 structured interviews(qualitative deep dives) and200 online surveys(quantitative validation) with stakeholders across the KSA Rum Market — including consumers, retailers, and distributors. Coverage spans major cities and emerging markets within the Kingdom.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Retail Consumers | Individuals purchasing rum for personal consumption | Sample Size: 100 |
| Bars and Restaurants | Establishments serving rum-based beverages | Sample Size: 50 |
| Distributors | Companies involved in the distribution of rum | Sample Size: 30 |
| Event Organizers | Professionals planning events that include rum | Sample Size: 20 |
| Market Analysts | Experts providing insights on the rum market | Sample Size: 30 |
Total Respondents:400 (50 structured interviews+200 online surveys)
The KSA Rum Market is evolving, driven by increasing consumer interest in premium spirits, growth in the hospitality sector, and rising disposable incomes. However, it faces challenges such as stringent regulations and cultural resistance to alcohol consumption.
Key growth drivers include the rising interest in premium spirits, expansion of the hospitality and tourism sectors, increasing disposable incomes, and the growth of retail distribution channels, which enhance accessibility for consumers.
The KSA Rum Market faces several challenges, including stringent regulations on alcohol sales, cultural resistance to alcohol consumption, competition from other alcoholic beverages, and potential supply chain disruptions affecting product availability.
Opportunities in the KSA Rum Market include the emergence of craft rum brands, potential for export markets, collaborations with local distilleries, and growth in online sales channels, which can enhance market reach.
Current trends include increasing demand for flavored rums, a rise in sustainable and organic products, the popularity of rum-based cocktails, and a shift towards premiumization, reflecting changing consumer preferences.