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Oman pet grooming services market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Oman Pet Grooming Services Market, valued at USD 18 million, is growing due to increasing pet ownership and demand for premium services like bathing and mobile grooming.

Region:Middle East

Author(s):Shubham

Product Code:KRAA8486

Pages:97

Published On:November 2025

About the Report

Base Year 2024

Oman Pet Grooming Services Market Overview

  • The Oman Pet Grooming Services Market is valued at USD 18 million, based on a five-year historical analysis. This growth is primarily driven by increasing pet ownership, rising disposable incomes, and a heightened focus on pet health and wellness among Omani households. The demand for grooming services has surged as pet owners seek professional care, with premium and specialized grooming options gaining traction among urban consumers. The market is further bolstered by the humanization of pets, leading to greater expenditure on grooming and related services .
  • Muscat, Salalah, and Sohar are the dominant cities in the Oman Pet Grooming Services Market. Muscat, as the capital, has the highest concentration of pet owners and service providers, while Salalah and Sohar are experiencing growth due to urbanization and an expanding middle class. These cities are witnessing a rise in pet grooming establishments, reflecting evolving consumer preferences and the increasing adoption of premium services .
  • The Animal Welfare Law of Oman, issued by the Ministry of Agriculture and Fisheries Wealth in 2017, regulates animal welfare standards and mandates licensing for pet businesses, including grooming services. This law requires facilities to adhere to specific hygiene and safety standards, ensuring proper care for pets and fostering consumer trust in the grooming industry .
Oman Pet Grooming Services Market Size

Oman Pet Grooming Services Market Segmentation

By Service Type:The service type segmentation covers a range of grooming services tailored to the diverse needs of pets. The most popular services include bathing, hair cutting and styling, nail trimming, ear cleaning, teeth cleaning, specialty treatments, mobile grooming, and others. Bathing services, especially those offering spa and aromatherapy, are increasingly favored by pet owners prioritizing wellness. Hair cutting and styling remain in high demand, particularly for breeds requiring regular maintenance. Mobile grooming is emerging as a convenient solution, allowing pet owners to access services at home .

Oman Pet Grooming Services Market segmentation by Service Type.

By Pet Type:The pet type segmentation reflects the range of animals utilizing grooming services. Dogs are the most popular pets in Oman, followed by cats, small mammals, birds, and exotic pets. Dogs, segmented by breed size, dominate due to their popularity and specific grooming requirements. Long-haired cats also contribute significantly, while ownership of small mammals and birds is gradually rising, expanding their share in the grooming market .

Oman Pet Grooming Services Market segmentation by Pet Type.

Oman Pet Grooming Services Market Competitive Landscape

The Oman Pet Grooming Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as Pet Station Oman, Paws & Claws Muscat, The Pet Spa Oman, Fur & Feathers Grooming Lounge, Happy Tails Pet Services, Woof & Whiskers Oman, Pet Paradise Muscat, The Groom Room Oman, Pet Haven Muscat, The Dog House Oman, Furry Friends Muscat, Pampered Paws Oman, The Cat's Meow Muscat, Pet Style Oman, Urban Paws Muscat contribute to innovation, geographic expansion, and service delivery in this space.

Pet Station Oman

2015

Muscat

Paws & Claws Muscat

2018

Muscat

The Pet Spa Oman

2016

Muscat

Fur & Feathers Grooming Lounge

2017

Salalah

Happy Tails Pet Services

2019

Sohar

Company

Establishment Year

Headquarters

Group Size (Large, Medium, Small)

Number of Outlets/Branches

Customer Retention Rate (%)

Average Revenue per Grooming Session (OMR)

Service Diversification Index (Number of Service Types Offered)

Pricing Strategy (Premium, Standard, Value)

Oman Pet Grooming Services Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The pet ownership rate in Oman has surged, with approximately 60% of households owning at least one pet as of in future. This translates to around 1.5 million pets in the country, driving demand for grooming services. The trend is supported by a growing middle class, with the World Bank reporting a 3.5% increase in household income in future, further encouraging pet ownership and associated services.
  • Rising Disposable Income:Oman’s GDP per capita is projected to reach USD 20,000 in future, reflecting a 4% increase from in previous period. This rise in disposable income allows pet owners to allocate more funds towards grooming services. As families prioritize pet care, spending on grooming is expected to increase, with average annual expenditure on pet services estimated at USD 300 per household, indicating a robust market potential.
  • Growing Awareness of Pet Health and Hygiene:There is a notable increase in awareness regarding pet health, with 70% of pet owners acknowledging the importance of regular grooming for their pets' well-being. This awareness is bolstered by educational campaigns from veterinary associations, leading to a projected 15% increase in grooming service utilization in future. Such trends highlight a shift towards prioritizing pet hygiene, driving market growth.

Market Challenges

  • Limited Awareness of Grooming Benefits:Despite the growing pet ownership, many owners remain unaware of the benefits of professional grooming. Surveys indicate that only 40% of pet owners utilize grooming services regularly. This lack of awareness poses a significant barrier to market growth, as educating consumers about the health benefits of grooming is essential for increasing service uptake.
  • High Competition Among Local Providers:The pet grooming market in Oman is becoming increasingly saturated, with over 200 local grooming businesses operating in urban areas. This high level of competition leads to price wars and reduced profit margins. As a result, many grooming services struggle to differentiate themselves, making it challenging to attract and retain customers in a crowded marketplace.

Oman Pet Grooming Services Market Future Outlook

The future of the Oman pet grooming services market appears promising, driven by increasing pet ownership and rising disposable incomes. As consumer awareness of pet health and hygiene continues to grow, grooming services are likely to see heightened demand. Additionally, the integration of technology in service delivery, such as online booking systems and mobile apps, will enhance customer convenience and engagement, further propelling market growth in the coming years.

Market Opportunities

  • Introduction of Mobile Grooming Services:The mobile grooming trend is gaining traction, with an estimated 25% of pet owners expressing interest in on-demand services. This convenience can attract busy pet owners, potentially increasing market share for grooming businesses that adopt mobile solutions, thereby enhancing customer satisfaction and loyalty.
  • Expansion into Rural Areas:Approximately 30% of Oman’s population resides in rural areas, where access to grooming services is limited. Expanding services into these regions presents a significant opportunity, as rural pet owners are increasingly seeking quality grooming options, which could lead to a 20% increase in customer base for providers willing to invest in these markets.

Scope of the Report

SegmentSub-Segments
By Service Type

Bathing (Standard, Spa, Aromatherapy, Medicated)

Hair Cutting and Styling (Breed-specific, Fashion, Standard)

Nail Trimming

Ear Cleaning

Teeth Cleaning

Specialty Services (De-shedding, Flea/Tick Treatments, Senior Pet Care)

Mobile Grooming Services

Others

By Pet Type

Dogs (Large, Medium, Small Breeds)

Cats (Long Hair, Short Hair)

Small Mammals (Rabbits, Guinea Pigs, Hamsters)

Birds

Others (Reptiles, Exotic Pets)

By Customer Segment

Individual Pet Owners (New, Returning)

Animal Shelters & Rescues

Veterinary Clinics

Professional Breeders & Show Participants

Pet Retailers

Others

By Geographic Distribution

Muscat

Salalah

Sohar

Nizwa

Sur

Others

By Pricing Model

Pay-Per-Service

Subscription Packages

Membership Plans

Others

By Service Duration

Short Services (Under 1 Hour)

Medium Services (1-2 Hours)

Long Services (Over 2 Hours)

Others

By Grooming Product Type

Shampoos and Conditioners (Standard, Organic, Medicated)

Grooming Tools (Brushes, Clippers, Dryers)

Health Supplements

Eco-Friendly Products

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Fisheries and Water Resources)

Pet Grooming Service Providers

Pet Supply Retailers

Veterinary Clinics and Animal Hospitals

Pet Training and Behavior Specialists

Pet Insurance Companies

Animal Welfare Organizations

Players Mentioned in the Report:

Pet Station Oman

Paws & Claws Muscat

The Pet Spa Oman

Fur & Feathers Grooming Lounge

Happy Tails Pet Services

Woof & Whiskers Oman

Pet Paradise Muscat

The Groom Room Oman

Pet Haven Muscat

The Dog House Oman

Furry Friends Muscat

Pampered Paws Oman

The Cat's Meow Muscat

Pet Style Oman

Urban Paws Muscat

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Oman Pet Grooming Services Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Oman Pet Grooming Services Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Oman Pet Grooming Services Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Pet Ownership
3.1.2 Rising Disposable Income
3.1.3 Growing Awareness of Pet Health and Hygiene
3.1.4 Expansion of Pet Services Industry

3.2 Market Challenges

3.2.1 Limited Awareness of Grooming Benefits
3.2.2 High Competition Among Local Providers
3.2.3 Regulatory Compliance Issues
3.2.4 Seasonal Demand Fluctuations

3.3 Market Opportunities

3.3.1 Introduction of Mobile Grooming Services
3.3.2 Expansion into Rural Areas
3.3.3 Development of Eco-Friendly Grooming Products
3.3.4 Partnerships with Veterinary Clinics

3.4 Market Trends

3.4.1 Increasing Demand for Organic Grooming Products
3.4.2 Rise of Pet Spa Services
3.4.3 Integration of Technology in Grooming Services
3.4.4 Focus on Pet Wellness and Lifestyle

3.5 Government Regulation

3.5.1 Licensing Requirements for Grooming Businesses
3.5.2 Health and Safety Standards for Pet Services
3.5.3 Regulations on Pet Product Ingredients
3.5.4 Consumer Protection Laws in Pet Services

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Oman Pet Grooming Services Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Oman Pet Grooming Services Market Segmentation

8.1 By Service Type

8.1.1 Bathing (Standard, Spa, Aromatherapy, Medicated)
8.1.2 Hair Cutting and Styling (Breed-specific, Fashion, Standard)
8.1.3 Nail Trimming
8.1.4 Ear Cleaning
8.1.5 Teeth Cleaning
8.1.6 Specialty Services (De-shedding, Flea/Tick Treatments, Senior Pet Care)
8.1.7 Mobile Grooming Services
8.1.8 Others

8.2 By Pet Type

8.2.1 Dogs (Large, Medium, Small Breeds)
8.2.2 Cats (Long Hair, Short Hair)
8.2.3 Small Mammals (Rabbits, Guinea Pigs, Hamsters)
8.2.4 Birds
8.2.5 Others (Reptiles, Exotic Pets)

8.3 By Customer Segment

8.3.1 Individual Pet Owners (New, Returning)
8.3.2 Animal Shelters & Rescues
8.3.3 Veterinary Clinics
8.3.4 Professional Breeders & Show Participants
8.3.5 Pet Retailers
8.3.6 Others

8.4 By Geographic Distribution

8.4.1 Muscat
8.4.2 Salalah
8.4.3 Sohar
8.4.4 Nizwa
8.4.5 Sur
8.4.6 Others

8.5 By Pricing Model

8.5.1 Pay-Per-Service
8.5.2 Subscription Packages
8.5.3 Membership Plans
8.5.4 Others

8.6 By Service Duration

8.6.1 Short Services (Under 1 Hour)
8.6.2 Medium Services (1-2 Hours)
8.6.3 Long Services (Over 2 Hours)
8.6.4 Others

8.7 By Grooming Product Type

8.7.1 Shampoos and Conditioners (Standard, Organic, Medicated)
8.7.2 Grooming Tools (Brushes, Clippers, Dryers)
8.7.3 Health Supplements
8.7.4 Eco-Friendly Products
8.7.5 Others

9. Oman Pet Grooming Services Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, Small)
9.2.3 Number of Outlets/Branches
9.2.4 Customer Retention Rate (%)
9.2.5 Average Revenue per Grooming Session (OMR)
9.2.6 Service Diversification Index (Number of Service Types Offered)
9.2.7 Pricing Strategy (Premium, Standard, Value)
9.2.8 Customer Satisfaction Score (Survey/Online Ratings)
9.2.9 Market Penetration Rate (Share of Local Market)
9.2.10 Brand Recognition Index (Social Media Followers, Awards)
9.2.11 Employee Certification & Training Score
9.2.12 Digital Engagement (Online Booking, App Usage)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Pet Station Oman
9.5.2 Paws & Claws Muscat
9.5.3 The Pet Spa Oman
9.5.4 Fur & Feathers Grooming Lounge
9.5.5 Happy Tails Pet Services
9.5.6 Woof & Whiskers Oman
9.5.7 Pet Paradise Muscat
9.5.8 The Groom Room Oman
9.5.9 Pet Haven Muscat
9.5.10 The Dog House Oman
9.5.11 Furry Friends Muscat
9.5.12 Pampered Paws Oman
9.5.13 The Cat's Meow Muscat
9.5.14 Pet Style Oman
9.5.15 Urban Paws Muscat

10. Oman Pet Grooming Services Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Fisheries
10.1.2 Ministry of Health
10.1.3 Ministry of Environment and Climate Affairs
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Pet Care Facilities
10.2.2 Budget Allocation for Pet Welfare Programs
10.2.3 Expenditure on Grooming Services
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Individual Pet Owners
10.3.2 Veterinary Clinics
10.3.3 Pet Shelters
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Grooming Benefits
10.4.2 Accessibility of Services
10.4.3 Affordability of Grooming Services
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Customer Retention Rates
10.5.2 Service Upselling Opportunities
10.5.3 Customer Feedback and Improvement
10.5.4 Others

11. Oman Pet Grooming Services Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local and regional pet care associations
  • Review of government publications on pet ownership statistics and regulations
  • Examination of market trends through online articles and pet grooming service directories

Primary Research

  • Interviews with pet grooming service owners and managers across Oman
  • Surveys targeting pet owners to understand grooming preferences and spending habits
  • Focus groups with pet care professionals to gather insights on service trends

Validation & Triangulation

  • Cross-validation of findings with pet industry experts and local veterinarians
  • Triangulation of data from pet grooming services, pet supply retailers, and consumer feedback
  • Sanity checks through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total pet ownership in Oman and average grooming expenditure per pet
  • Analysis of demographic trends influencing pet ownership and grooming services
  • Incorporation of growth rates from related sectors such as pet food and veterinary services

Bottom-up Modeling

  • Collection of service pricing data from various grooming establishments
  • Estimation of service volume based on pet population and grooming frequency
  • Calculation of revenue potential by segmenting services (e.g., bathing, grooming, training)

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and pet ownership trends
  • Scenario modeling based on potential regulatory changes and consumer behavior shifts
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Pet Grooming Service Providers80Owners, Managers, and Staff of Grooming Salons
Pet Owners120Dog and Cat Owners across Urban and Rural Areas
Veterinarians40Veterinary Doctors and Pet Health Specialists
Pet Supply Retailers60Store Managers and Sales Representatives
Pet Care Professionals50Trainers, Pet Sitters, and Dog Walkers

Frequently Asked Questions

What is the current value of the Oman Pet Grooming Services Market?

The Oman Pet Grooming Services Market is valued at approximately USD 18 million, reflecting a significant growth trend driven by increasing pet ownership and rising disposable incomes among Omani households.

Which cities are the main hubs for pet grooming services in Oman?

What factors are driving the growth of pet grooming services in Oman?

What types of grooming services are most popular in Oman?

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