Qatar Business To Business Sports Nutrition Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Qatar Business to Business Sports Nutrition Market, valued at USD 20 million, grows with increasing health awareness, fitness trends, and demand for protein supplements in gyms and sports facilities.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD5875

Pages:95

Published On:December 2025

About the Report

Base Year 2024

Qatar Business to Business Sports Nutrition Market Overview

  • The Qatar Business to Business Sports Nutrition Market is valued at USD 20 million, based on a five-year historical analysis. This growth is primarily driven by the increasing health consciousness among consumers, the rise in fitness culture, the growing number of gyms and fitness centers across the country, and the expanding interest in plant-based and innovative protein options. The demand for sports nutrition products is further fueled by the influx of international sporting events, the government's focus on promoting sports and wellness, and a large expatriate population boosting fitness participation.
  • Key players in this market include Doha, Al Rayyan, and Lusail, which dominate due to their robust infrastructure, high population density, and the presence of numerous fitness facilities. These cities are also home to various sports events and academies, which contribute to the demand for sports nutrition products. The concentration of affluent consumers in these areas further enhances market growth.
  • The Law No. 3 of 2019 on Food Safety issued by the Ministry of Public Health requires registration of all food products including sports nutrition supplements, mandatory nutritional labeling with detailed ingredient lists and allergen declarations, and compliance with maximum residue limits for contaminants. Products must undergo pre-market approval for import and sale, with inspections ensuring adherence to hygiene standards and health claims verification.
Qatar Business to Business Sports Nutrition Market Size

Qatar Business to Business Sports Nutrition Market Segmentation

By Product Category:The product category segmentation includes various subsegments such as Protein Supplements, Carbohydrate & Energy Supplements, Hydration & Electrolyte Products, Performance & Recovery Formulas, Weight Management & Meal Replacement Products, and Vitamins, Minerals & Specialty Ingredients. Among these, Protein Supplements are leading the market due to their high demand among fitness enthusiasts and athletes seeking muscle recovery and growth. The trend towards plant-based protein options is also gaining traction, catering to a broader consumer base.

Qatar Business to Business Sports Nutrition Market segmentation by Product Category.

By Institutional End-User:The institutional end-user segmentation includes Gyms and Fitness Center Chains, Professional Sports Teams, Clubs and Academies, Government and Semi-Government Sports Bodies, Hospitals, Clinics and Sports Medicine Centers, Corporate Wellness and Workplace Fitness Programs, and Hotels, Sports Tourism & Sports Events Organizers. Gyms and Fitness Center Chains dominate this segment as they are the primary consumers of sports nutrition products, driven by the increasing number of fitness facilities and the growing trend of health and wellness among the population.

Qatar Business to Business Sports Nutrition Market segmentation by Institutional End-User.

Qatar Business to Business Sports Nutrition Market Competitive Landscape

The Qatar Business to Business Sports Nutrition Market is characterized by a dynamic mix of regional and international players. Leading participants such as Glanbia Performance Nutrition (Optimum Nutrition, BSN), PepsiCo, Inc. (Gatorade, Propel), The Coca-Cola Company (Powerade, Aquarius), Abbott Laboratories (Ensure, EAS), Nestlé S.A. (Nestlé Health Science, Musashi), Arla Foods Ingredients Group P/S, Herbalife Nutrition Ltd., Red Bull GmbH, Qatar German Company for Medical Devices (local institutional supplier), Al Meera Consumer Goods Company (wholesale & institutional channel), LuLu Group International (LuLu Hypermarket – institutional procurement), Life Pharmacy Group (Qatar), Talabat Mart & Qtick B2B (online B2B supply platforms), Aspire Zone Foundation (as institutional buyer and partner), Qatar Olympic Committee & National Sports Federations (institutional buyers) contribute to innovation, geographic expansion, and service delivery in this space.

Glanbia Performance Nutrition

1991

Kilkenny, Ireland

PepsiCo, Inc.

1965

Purchase, New York, USA

The Coca-Cola Company

1892

Atlanta, Georgia, USA

Abbott Laboratories

1888

Abbott Park, Illinois, USA

Nestlé S.A.

1905

Vevey, Switzerland

Company

Establishment Year

Headquarters

Presence in Qatar (years active, local entity or distributor-based)

Qatar B2B Sports Nutrition Revenue and 3-Year CAGR

Institutional Client Coverage (number of contracts with gyms, teams, corporates)

Product Portfolio Breadth for B2B (SKUs, categories served)

Share of Institutional Sales in Total Qatar Revenue

Average Contract Size and Contract Tenure

Qatar Business to Business Sports Nutrition Market Industry Analysis

Growth Drivers

  • Increasing Health Consciousness:The health and wellness sector in Qatar is projected to reach $1.5 billion in future, driven by a growing awareness of nutrition's role in health. This trend is supported by the Qatar National Health Strategy, which emphasizes preventive healthcare. As consumers increasingly prioritize health, the demand for sports nutrition products is expected to rise significantly, with an estimated 30% increase in sales of protein supplements and energy bars over the next year.
  • Rise in Fitness Culture:Qatar's fitness culture is rapidly evolving, with over 60% of the population engaging in regular physical activity. The government’s initiatives, such as the Qatar Sports Day, have spurred interest in fitness, leading to a surge in gym memberships and fitness classes. This cultural shift is anticipated to boost the demand for sports nutrition products, with an expected increase of 25% in the consumption of performance-enhancing supplements in future.
  • Expansion of E-commerce Platforms:E-commerce in Qatar is projected to grow by 20% annually, reaching $1 billion in future. The rise of online shopping has made sports nutrition products more accessible to consumers. Major platforms like Carrefour and Lulu Hypermarket are expanding their online offerings, which is expected to increase sales of sports nutrition products by 40% in the next year, as consumers prefer the convenience of online purchasing.

Market Challenges

  • Regulatory Compliance Issues:The sports nutrition market in Qatar faces stringent regulatory compliance challenges, particularly concerning food safety standards. The Qatar Ministry of Public Health enforces regulations that require rigorous testing and certification of nutritional products. Non-compliance can lead to penalties, affecting market entry for new brands. In future, over 15% of imported sports nutrition products were rejected due to non-compliance with local regulations, highlighting the need for adherence to these standards.
  • High Competition Among Brands:The sports nutrition market in Qatar is characterized by intense competition, with over 50 brands vying for market share. This saturation leads to price wars and reduced profit margins. In future, the top five brands accounted for only 35% of the market, indicating a fragmented landscape. As new entrants continue to emerge, established brands must innovate and differentiate their products to maintain market presence, which can strain resources and profitability.

Qatar Business to Business Sports Nutrition Market Future Outlook

The future of the sports nutrition market in Qatar appears promising, driven by increasing health consciousness and a robust fitness culture. As consumers seek personalized nutrition solutions, brands that offer tailored products are likely to thrive. Additionally, the integration of technology in nutrition, such as apps for tracking dietary intake, is expected to enhance consumer engagement. The market is poised for growth, with innovative product formulations and sustainable practices becoming essential for brand differentiation and consumer loyalty.

Market Opportunities

  • Growth of Online Retail Channels:The expansion of online retail channels presents a significant opportunity for sports nutrition brands. With e-commerce projected to account for 30% of total sales in future, companies can leverage digital marketing strategies to reach a broader audience. This shift allows for targeted promotions and personalized shopping experiences, potentially increasing customer acquisition and retention rates.
  • Increasing Demand for Plant-Based Products:The demand for plant-based sports nutrition products is on the rise, with a 15% increase in sales expected in future. As consumers become more health-conscious and environmentally aware, brands that offer vegan protein powders and plant-based supplements can capture this growing segment. This trend aligns with global shifts towards sustainable and ethical consumption, providing a lucrative avenue for market expansion.

Scope of the Report

SegmentSub-Segments
By Product Category

Protein Supplements (whey, casein, plant-based)

Carbohydrate & Energy Supplements (gels, energy powders)

Hydration & Electrolyte Products (RTD drinks, powder mixes)

Performance & Recovery Formulas (pre-, intra-, post-workout)

Weight Management & Meal Replacement Products

Vitamins, Minerals & Specialty Ingredients (creatine, amino acids, others)

By Institutional End-User

Gyms and Fitness Center Chains

Professional Sports Teams, Clubs and Academies

Government and Semi-Government Sports Bodies (e.g., Qatar Olympic Committee, Aspire Zone)

Hospitals, Clinics and Sports Medicine Centers

Corporate Wellness and Workplace Fitness Programs

Hotels, Sports Tourism & Sports Events Organizers

By Distribution / Procurement Channel

Direct Institutional Sales (manufacturers to clubs, gyms, teams)

Specialized Sports Nutrition and Supplement Distributors

Pharmacy and Health & Wellness Chains

Online B2B Platforms and E-Procurement Portals

Wholesale & Cash-and-Carry (e.g., hypermarkets serving institutional buyers)

By Form Factor

Powders

Ready-to-Drink Liquids

Bars and Chews

Capsules, Tablets and Softgels

Gels, Shots and Others

By Ingredient Source

Animal-Based

Plant-Based

Mixed / Blended

Synthetic / Specialty Functional Ingredients

By Use-Case in Institutions

Strength & Muscle Building Programs

Endurance & Performance Programs

Weight Management & Lifestyle Wellness Programs

Recovery & Rehabilitation Protocols

General Preventive Health & Corporate Wellness

By Price Band (Institutional Contracts)

Economy / Value Contracts

Mid-Price Contracts

Premium / Performance Contracts

Customized / Private Label Solutions

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Public Health, Qatar Sports Authority)

Manufacturers and Producers

Distributors and Retailers

Health and Fitness Clubs

Sports Teams and Organizations

Nutritionists and Dietitians

Food and Beverage Companies

Players Mentioned in the Report:

Glanbia Performance Nutrition (Optimum Nutrition, BSN)

PepsiCo, Inc. (Gatorade, Propel)

The Coca-Cola Company (Powerade, Aquarius)

Abbott Laboratories (Ensure, EAS)

Nestle S.A. (Nestle Health Science, Musashi)

Arla Foods Ingredients Group P/S

Herbalife Nutrition Ltd.

Red Bull GmbH

Qatar German Company for Medical Devices (local institutional supplier)

Al Meera Consumer Goods Company (wholesale & institutional channel)

LuLu Group International (LuLu Hypermarket institutional procurement)

Life Pharmacy Group (Qatar)

Talabat Mart & Qtick B2B (online B2B supply platforms)

Aspire Zone Foundation (as institutional buyer and partner)

Qatar Olympic Committee & National Sports Federations (institutional buyers)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Qatar Business to Business Sports Nutrition Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Qatar Business to Business Sports Nutrition Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Qatar Business to Business Sports Nutrition Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Health Consciousness
3.1.2 Rise in Fitness Culture
3.1.3 Expansion of E-commerce Platforms
3.1.4 Government Initiatives Promoting Sports

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 High Competition Among Brands
3.2.3 Limited Awareness of Sports Nutrition
3.2.4 Economic Fluctuations Affecting Spending

3.3 Market Opportunities

3.3.1 Growth of Online Retail Channels
3.3.2 Increasing Demand for Plant-Based Products
3.3.3 Collaborations with Fitness Centers
3.3.4 Expansion into Corporate Wellness Programs

3.4 Market Trends

3.4.1 Personalized Nutrition Solutions
3.4.2 Innovative Product Formulations
3.4.3 Sustainable Packaging Initiatives
3.4.4 Integration of Technology in Nutrition

3.5 Government Regulation

3.5.1 Food Safety Standards
3.5.2 Labeling Requirements
3.5.3 Import Regulations for Nutritional Products
3.5.4 Health Claims Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Qatar Business to Business Sports Nutrition Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Qatar Business to Business Sports Nutrition Market Segmentation

8.1 By Product Category

8.1.1 Protein Supplements (whey, casein, plant-based)
8.1.2 Carbohydrate & Energy Supplements (gels, energy powders)
8.1.3 Hydration & Electrolyte Products (RTD drinks, powder mixes)
8.1.4 Performance & Recovery Formulas (pre-, intra-, post-workout)
8.1.5 Weight Management & Meal Replacement Products
8.1.6 Vitamins, Minerals & Specialty Ingredients (creatine, amino acids, others)

8.2 By Institutional End-User

8.2.1 Gyms and Fitness Center Chains
8.2.2 Professional Sports Teams, Clubs and Academies
8.2.3 Government and Semi-Government Sports Bodies (e.g., Qatar Olympic Committee, Aspire Zone)
8.2.4 Hospitals, Clinics and Sports Medicine Centers
8.2.5 Corporate Wellness and Workplace Fitness Programs
8.2.6 Hotels, Sports Tourism & Sports Events Organizers

8.3 By Distribution / Procurement Channel

8.3.1 Direct Institutional Sales (manufacturers to clubs, gyms, teams)
8.3.2 Specialized Sports Nutrition and Supplement Distributors
8.3.3 Pharmacy and Health & Wellness Chains
8.3.4 Online B2B Platforms and E-Procurement Portals
8.3.5 Wholesale & Cash-and-Carry (e.g., hypermarkets serving institutional buyers)

8.4 By Form Factor

8.4.1 Powders
8.4.2 Ready-to-Drink Liquids
8.4.3 Bars and Chews
8.4.4 Capsules, Tablets and Softgels
8.4.5 Gels, Shots and Others

8.5 By Ingredient Source

8.5.1 Animal-Based
8.5.2 Plant-Based
8.5.3 Mixed / Blended
8.5.4 Synthetic / Specialty Functional Ingredients

8.6 By Use-Case in Institutions

8.6.1 Strength & Muscle Building Programs
8.6.2 Endurance & Performance Programs
8.6.3 Weight Management & Lifestyle Wellness Programs
8.6.4 Recovery & Rehabilitation Protocols
8.6.5 General Preventive Health & Corporate Wellness

8.7 By Price Band (Institutional Contracts)

8.7.1 Economy / Value Contracts
8.7.2 Mid-Price Contracts
8.7.3 Premium / Performance Contracts
8.7.4 Customized / Private Label Solutions

9. Qatar Business to Business Sports Nutrition Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Presence in Qatar (years active, local entity or distributor-based)
9.2.3 Qatar B2B Sports Nutrition Revenue and 3-Year CAGR
9.2.4 Institutional Client Coverage (number of contracts with gyms, teams, corporates)
9.2.5 Product Portfolio Breadth for B2B (SKUs, categories served)
9.2.6 Share of Institutional Sales in Total Qatar Revenue
9.2.7 Average Contract Size and Contract Tenure
9.2.8 Distribution Footprint (number of distributors, pharmacy chains, key accounts)
9.2.9 Compliance & Certification Status (Qatari regulations, halal, NSF, Informed-Sport)
9.2.10 Pricing Positioning in Institutional Channel (economy / mid / premium)
9.2.11 Innovation & Localization Index (Qatar/MENA-specific formulations, Arabic labelling)
9.2.12 Brand Visibility in Qatar Sports Ecosystem (sponsorships, partnerships, events)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Glanbia Performance Nutrition (Optimum Nutrition, BSN)
9.5.2 PepsiCo, Inc. (Gatorade, Propel)
9.5.3 The Coca-Cola Company (Powerade, Aquarius)
9.5.4 Abbott Laboratories (Ensure, EAS)
9.5.5 Nestlé S.A. (Nestlé Health Science, Musashi)
9.5.6 Arla Foods Ingredients Group P/S
9.5.7 Herbalife Nutrition Ltd.
9.5.8 Red Bull GmbH
9.5.9 Qatar German Company for Medical Devices (local institutional supplier)
9.5.10 Al Meera Consumer Goods Company (wholesale & institutional channel)
9.5.11 LuLu Group International (LuLu Hypermarket – institutional procurement)
9.5.12 Life Pharmacy Group (Qatar)
9.5.13 Talabat Mart & Qtick B2B (online B2B supply platforms)
9.5.14 Aspire Zone Foundation (as institutional buyer and partner)
9.5.15 Qatar Olympic Committee & National Sports Federations (institutional buyers)

10. Qatar Business to Business Sports Nutrition Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Sports Nutrition
10.1.2 Decision-Making Process
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Employee Wellness Programs
10.2.2 Spending on Nutritional Products
10.2.3 Budgeting for Sports Events
10.2.4 Partnerships with Nutrition Brands

10.3 Pain Point Analysis by End-User Category

10.3.1 Lack of Awareness of Benefits
10.3.2 High Costs of Quality Products
10.3.3 Limited Availability of Products
10.3.4 Inconsistent Product Quality

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Willingness to Pay
10.4.3 Training and Support Needs
10.4.4 Feedback Mechanisms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Success Metrics
10.5.2 Case Studies of Successful Implementations
10.5.3 Opportunities for Upselling
10.5.4 Long-term Partnerships

11. Qatar Business to Business Sports Nutrition Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure Analysis

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Strategies


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups

3.2 Logistics and Supply Chain Management

3.3 Distribution Partnerships

3.4 Inventory Management Strategies

3.5 Channel Conflict Resolution


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands

4.3 Competitor Pricing Analysis

4.4 Value-Based Pricing Strategies

4.5 Discount and Promotion Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Product Development Opportunities

5.4 Market Entry Strategies

5.5 Customer Feedback Integration


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Engagement Strategies

6.4 Feedback and Improvement Mechanisms

6.5 Community Building Initiatives


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains

7.3 Unique Selling Points

7.4 Customer-Centric Innovations

7.5 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup

8.4 Marketing Campaigns

8.5 Performance Monitoring


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and sports nutrition bodies in Qatar
  • Review of government publications and health guidelines related to sports nutrition
  • Examination of academic journals and articles focusing on dietary supplements and sports nutrition trends

Primary Research

  • Interviews with nutritionists and dietitians specializing in sports nutrition in Qatar
  • Surveys conducted with fitness center owners and personal trainers regarding product preferences
  • Focus groups with athletes and fitness enthusiasts to gather insights on consumption patterns

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including sales data and consumer feedback
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks through expert panels comprising sports nutritionists and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national health and fitness expenditure reports
  • Segmentation of the market by product type, including protein supplements, vitamins, and energy bars
  • Incorporation of demographic data to assess potential consumer base growth

Bottom-up Modeling

  • Collection of sales data from leading sports nutrition retailers and distributors in Qatar
  • Estimation of average spending per consumer on sports nutrition products
  • Volume estimates based on product availability and market penetration rates

Forecasting & Scenario Analysis

  • Utilization of historical growth rates to project future market trends through 2030
  • Scenario analysis based on potential regulatory changes and health trends in Qatar
  • Development of best-case, worst-case, and most-likely market scenarios

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Sports Nutrition Outlets100Store Managers, Sales Representatives
Fitness Centers and Gyms80Gym Owners, Personal Trainers
Health and Wellness Influencers50Nutritionists, Fitness Coaches
Sports Teams and Clubs70Team Coaches, Athletic Directors
Consumers of Sports Nutrition Products120Athletes, Fitness Enthusiasts

Frequently Asked Questions

What is the current value of the Qatar Business to Business Sports Nutrition Market?

The Qatar Business to Business Sports Nutrition Market is valued at approximately USD 20 million, reflecting a five-year historical analysis. This growth is driven by increasing health consciousness, a rise in fitness culture, and a growing number of gyms and fitness centers in the country.

What factors are driving growth in the Qatar Sports Nutrition Market?

Which cities are the main players in the Qatar Sports Nutrition Market?

What are the regulatory requirements for sports nutrition products in Qatar?

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