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Thailand Cybersecurity (MDR & SOC) Market

Thailand Cybersecurity (MDR & SOC) Market, valued at USD 1.2 Bn, is growing due to increasing cyber incidents, government initiatives, and demand in financial services.

Region:Asia

Author(s):Rebecca

Product Code:KRAB6404

Pages:93

Published On:October 2025

About the Report

Base Year 2024

Thailand Cybersecurity (MDR & SOC) Market Overview

  • The Thailand Cybersecurity (MDR & SOC) Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing frequency of cyber threats, the rise in digital transformation initiatives, and the growing awareness of data privacy regulations among businesses. Organizations are investing heavily in cybersecurity solutions to protect their sensitive information and maintain customer trust.
  • Bangkok, as the capital and largest city, dominates the market due to its concentration of businesses and financial institutions that require robust cybersecurity measures. Other key regions include Chiang Mai and Phuket, where the tourism and technology sectors are expanding, further driving the demand for cybersecurity services. The presence of numerous tech startups in these areas also contributes to market growth.
  • In 2023, the Thai government implemented the Cybersecurity Act, which mandates organizations to adopt cybersecurity measures to protect critical information infrastructure. This regulation aims to enhance national security and resilience against cyber threats, requiring businesses to comply with specific standards and protocols to safeguard their data and systems.
Thailand Cybersecurity (MDR & SOC) Market Size

Thailand Cybersecurity (MDR & SOC) Market Segmentation

By Type:The market is segmented into various types, including Managed Detection and Response (MDR), Security Operations Center (SOC), Incident Response Services, Threat Intelligence Services, Vulnerability Management Services, Compliance Management Services, and Others. Among these, Managed Detection and Response (MDR) is gaining significant traction due to its proactive approach in identifying and mitigating threats in real-time. Organizations are increasingly opting for MDR services to enhance their security posture without the need for extensive in-house resources.

Thailand Cybersecurity (MDR & SOC) Market segmentation by Type.

By End-User:The end-user segmentation includes Government, Financial Services, Healthcare, Retail, Manufacturing, Telecommunications, and Others. The Financial Services sector is the leading end-user, driven by the need for stringent security measures to protect sensitive financial data and comply with regulatory requirements. The increasing digitization of banking services and online transactions further fuels the demand for advanced cybersecurity solutions in this sector.

Thailand Cybersecurity (MDR & SOC) Market segmentation by End-User.

Thailand Cybersecurity (MDR & SOC) Market Competitive Landscape

The Thailand Cybersecurity (MDR & SOC) Market is characterized by a dynamic mix of regional and international players. Leading participants such as CyberArk Software Inc., Palo Alto Networks Inc., Fortinet Inc., Check Point Software Technologies Ltd., IBM Security, McAfee Corp., Trend Micro Inc., FireEye Inc., Cisco Systems Inc., Splunk Inc., RSA Security LLC, CrowdStrike Holdings Inc., Zscaler Inc., Proofpoint Inc., Darktrace Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

CyberArk Software Inc.

1999

Petah Tikva, Israel

Palo Alto Networks Inc.

2005

Santa Clara, California, USA

Fortinet Inc.

2000

Sunnyvale, California, USA

Check Point Software Technologies Ltd.

1993

Tel Aviv, Israel

IBM Security

1911

Armonk, New York, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Retention Rate

Market Penetration Rate

Average Deal Size

Pricing Strategy

Thailand Cybersecurity (MDR & SOC) Market Industry Analysis

Growth Drivers

  • Increasing Cyber Threats:The frequency of cyberattacks in Thailand has surged, with the Cybersecurity Agency reporting over 1,200 incidents in 2023 alone. This alarming trend has prompted businesses to invest heavily in cybersecurity measures. The estimated cost of cybercrime in Thailand reached approximately THB 30 billion (USD 850 million) in future, highlighting the urgent need for robust cybersecurity solutions to protect sensitive data and maintain operational integrity.
  • Government Initiatives for Cybersecurity:The Thai government has allocated THB 2 billion (USD 57 million) for cybersecurity initiatives in future, aiming to enhance national security and protect critical infrastructure. This funding supports the development of cybersecurity frameworks and public-private partnerships, fostering a collaborative environment for cybersecurity advancements. Such initiatives are expected to drive the adoption of Managed Detection and Response (MDR) and Security Operations Center (SOC) services across various sectors.
  • Rising Awareness Among Enterprises:A significant increase in cybersecurity awareness has been observed among Thai enterprises, with 78% of businesses recognizing cybersecurity as a top priority in future. This shift is driven by high-profile data breaches and regulatory pressures. Consequently, organizations are investing in comprehensive cybersecurity strategies, including MDR and SOC services, to mitigate risks and ensure compliance with evolving regulations, thereby enhancing their overall security posture.

Market Challenges

  • Lack of Skilled Workforce:The cybersecurity sector in Thailand faces a critical shortage of skilled professionals, with an estimated deficit of 30,000 cybersecurity experts in future. This gap hampers the effective implementation of cybersecurity measures, particularly in MDR and SOC services. The lack of training programs and educational resources further exacerbates this issue, making it challenging for organizations to build a competent cybersecurity workforce capable of addressing complex threats.
  • High Implementation Costs:The financial burden associated with implementing advanced cybersecurity solutions remains a significant challenge for many Thai enterprises. Initial setup costs for MDR and SOC services can exceed THB 5 million (USD 142,000), deterring smaller businesses from investing in necessary protections. Additionally, ongoing operational expenses can strain budgets, particularly for organizations with limited resources, leading to inadequate cybersecurity measures and increased vulnerability to cyber threats.

Thailand Cybersecurity (MDR & SOC) Market Future Outlook

As Thailand continues to navigate the complexities of the digital landscape, the demand for cybersecurity solutions is expected to intensify. The integration of artificial intelligence and machine learning into cybersecurity frameworks will enhance threat detection and response capabilities. Furthermore, the government's commitment to strengthening cybersecurity regulations will drive compliance efforts among businesses. This evolving landscape presents opportunities for innovation and investment, particularly in managed security services and cloud-based security solutions, positioning Thailand as a regional cybersecurity hub.

Market Opportunities

  • Expansion of Cloud Security Solutions:With the increasing adoption of cloud technologies, the demand for cloud security solutions is projected to grow significantly. In future, the cloud security market in Thailand is expected to reach THB 10 billion (USD 285 million), driven by enterprises seeking to protect their data and applications in the cloud. This trend presents a lucrative opportunity for cybersecurity providers to offer tailored solutions that address specific cloud security challenges.
  • Increased Investment in Cybersecurity Startups:The Thai cybersecurity startup ecosystem is gaining traction, with investments reaching THB 1.5 billion (USD 42.5 million) in future. This influx of capital is fostering innovation and the development of cutting-edge cybersecurity solutions. As investors recognize the potential for growth in this sector, startups focusing on MDR and SOC services are well-positioned to capitalize on emerging market needs and technological advancements.

Scope of the Report

SegmentSub-Segments
By Type

Managed Detection and Response (MDR)

Security Operations Center (SOC)

Incident Response Services

Threat Intelligence Services

Vulnerability Management Services

Compliance Management Services

Others

By End-User

Government

Financial Services

Healthcare

Retail

Manufacturing

Telecommunications

Others

By Industry Vertical

Banking, Financial Services, and Insurance (BFSI)

Energy and Utilities

Education

Transportation and Logistics

Information Technology

Others

By Service Model

On-Premises

Cloud-Based

Hybrid

By Deployment Mode

Public Cloud

Private Cloud

Hybrid Cloud

By Pricing Model

Subscription-Based

Pay-As-You-Go

One-Time Payment

By Geographic Presence

Urban Areas

Rural Areas

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Digital Economy and Society, National Cyber Security Agency)

Telecommunications Service Providers

Financial Institutions (e.g., Banks, Insurance Companies)

Healthcare Organizations

Critical Infrastructure Operators (e.g., Energy, Transportation)

Large Enterprises and Corporations

Cybersecurity Solution Providers

Players Mentioned in the Report:

CyberArk Software Inc.

Palo Alto Networks Inc.

Fortinet Inc.

Check Point Software Technologies Ltd.

IBM Security

McAfee Corp.

Trend Micro Inc.

FireEye Inc.

Cisco Systems Inc.

Splunk Inc.

RSA Security LLC

CrowdStrike Holdings Inc.

Zscaler Inc.

Proofpoint Inc.

Darktrace Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Cybersecurity (MDR & SOC) Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Cybersecurity (MDR & SOC) Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Cybersecurity (MDR & SOC) Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cyber Threats
3.1.2 Government Initiatives for Cybersecurity
3.1.3 Rising Awareness Among Enterprises
3.1.4 Growth of Digital Transformation

3.2 Market Challenges

3.2.1 Lack of Skilled Workforce
3.2.2 High Implementation Costs
3.2.3 Rapidly Evolving Threat Landscape
3.2.4 Regulatory Compliance Issues

3.3 Market Opportunities

3.3.1 Expansion of Cloud Security Solutions
3.3.2 Increased Investment in Cybersecurity Startups
3.3.3 Development of AI-Driven Security Solutions
3.3.4 Growing Demand for Managed Security Services

3.4 Market Trends

3.4.1 Shift Towards Managed Detection and Response (MDR)
3.4.2 Integration of AI and Machine Learning
3.4.3 Emphasis on Compliance and Data Privacy
3.4.4 Rise of Cyber Insurance

3.5 Government Regulation

3.5.1 Cybersecurity Act
3.5.2 Personal Data Protection Act (PDPA)
3.5.3 National Cybersecurity Strategy
3.5.4 Sector-Specific Guidelines

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Cybersecurity (MDR & SOC) Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Cybersecurity (MDR & SOC) Market Segmentation

8.1 By Type

8.1.1 Managed Detection and Response (MDR)
8.1.2 Security Operations Center (SOC)
8.1.3 Incident Response Services
8.1.4 Threat Intelligence Services
8.1.5 Vulnerability Management Services
8.1.6 Compliance Management Services
8.1.7 Others

8.2 By End-User

8.2.1 Government
8.2.2 Financial Services
8.2.3 Healthcare
8.2.4 Retail
8.2.5 Manufacturing
8.2.6 Telecommunications
8.2.7 Others

8.3 By Industry Vertical

8.3.1 Banking, Financial Services, and Insurance (BFSI)
8.3.2 Energy and Utilities
8.3.3 Education
8.3.4 Transportation and Logistics
8.3.5 Information Technology
8.3.6 Others

8.4 By Service Model

8.4.1 On-Premises
8.4.2 Cloud-Based
8.4.3 Hybrid

8.5 By Deployment Mode

8.5.1 Public Cloud
8.5.2 Private Cloud
8.5.3 Hybrid Cloud

8.6 By Pricing Model

8.6.1 Subscription-Based
8.6.2 Pay-As-You-Go
8.6.3 One-Time Payment

8.7 By Geographic Presence

8.7.1 Urban Areas
8.7.2 Rural Areas
8.7.3 Others

9. Thailand Cybersecurity (MDR & SOC) Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Retention Rate
9.2.5 Market Penetration Rate
9.2.6 Average Deal Size
9.2.7 Pricing Strategy
9.2.8 Service Level Agreement (SLA) Compliance
9.2.9 Customer Satisfaction Score
9.2.10 Brand Recognition

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 CyberArk Software Inc.
9.5.2 Palo Alto Networks Inc.
9.5.3 Fortinet Inc.
9.5.4 Check Point Software Technologies Ltd.
9.5.5 IBM Security
9.5.6 McAfee Corp.
9.5.7 Trend Micro Inc.
9.5.8 FireEye Inc.
9.5.9 Cisco Systems Inc.
9.5.10 Splunk Inc.
9.5.11 RSA Security LLC
9.5.12 CrowdStrike Holdings Inc.
9.5.13 Zscaler Inc.
9.5.14 Proofpoint Inc.
9.5.15 Darktrace Ltd.

10. Thailand Cybersecurity (MDR & SOC) Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Vendors

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Priorities
10.2.2 Spending Patterns
10.2.3 Budget Constraints

10.3 Pain Point Analysis by End-User Category

10.3.1 Security Breaches
10.3.2 Compliance Challenges
10.3.3 Resource Limitations

10.4 User Readiness for Adoption

10.4.1 Training and Awareness Levels
10.4.2 Technology Adoption Rates
10.4.3 Infrastructure Readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Development
10.5.3 Long-Term Value Realization

11. Thailand Cybersecurity (MDR & SOC) Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and cybersecurity frameworks from the Ministry of Digital Economy and Society (MDES)
  • Review of industry reports and white papers from cybersecurity associations in Thailand
  • Examination of market trends and statistics from reputable cybersecurity research firms

Primary Research

  • Interviews with cybersecurity experts and consultants specializing in Managed Detection and Response (MDR) and Security Operations Centers (SOC)
  • Surveys with IT security managers and decision-makers in various sectors, including finance, healthcare, and manufacturing
  • Field interviews with executives from leading cybersecurity service providers in Thailand

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including industry reports and expert opinions
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall cybersecurity market size in Thailand, focusing on the MDR and SOC segments
  • Analysis of government spending on cybersecurity initiatives and its impact on market growth
  • Segmentation of the market by industry verticals and service types to identify key growth areas

Bottom-up Modeling

  • Collection of firm-level data from leading MDR and SOC providers to establish baseline service pricing
  • Estimation of market demand based on the number of organizations adopting cybersecurity solutions
  • Calculation of revenue potential by multiplying service pricing with estimated market penetration rates

Forecasting & Scenario Analysis

  • Development of growth projections based on historical data and emerging cybersecurity threats
  • Scenario analysis considering factors such as regulatory changes, technological advancements, and market competition
  • Creation of baseline, optimistic, and pessimistic forecasts for the MDR and SOC market through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Financial Sector Cybersecurity100IT Security Managers, Risk Assessment Officers
Healthcare Cybersecurity Solutions80Chief Information Officers, Compliance Officers
Manufacturing Sector Cyber Defense70Operations Managers, IT Directors
Government Cybersecurity Initiatives60Policy Makers, Cybersecurity Advisors
Retail Sector Cybersecurity Practices90Security Analysts, IT Managers

Frequently Asked Questions

What is the current value of the Thailand Cybersecurity (MDR & SOC) Market?

The Thailand Cybersecurity (MDR & SOC) Market is valued at approximately USD 1.2 billion, driven by increasing cyber threats, digital transformation initiatives, and heightened awareness of data privacy regulations among businesses.

What are the main drivers of growth in the Thailand Cybersecurity Market?

Which regions in Thailand are leading in cybersecurity demand?

What is the impact of the Cybersecurity Act in Thailand?

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