Thailand Shared Vehicles Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Thailand Shared Vehicles Market Overview

• The Thailand Shared Vehicles Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing urban population, rising fuel prices, and a growing preference for cost-effective transportation solutions. The market has seen a surge in demand for shared mobility services, particularly in urban areas, as consumers seek alternatives to traditional vehicle ownership.
• Key cities such as Bangkok, Chiang Mai, and Pattaya dominate the market due to their high population density and significant tourist influx. Bangkok, as the capital, has a well-developed infrastructure that supports various shared vehicle services, making it a hub for ride-hailing and car-sharing platforms. The presence of a tech-savvy population further accelerates the adoption of shared mobility solutions in these regions.
• In 2023, the Thai government implemented regulations to promote shared mobility, including the establishment of a framework for ride-hailing services. This regulation mandates that all ride-hailing operators must register with the Ministry of Transport and comply with safety and insurance standards, ensuring a safer and more reliable service for consumers.

Thailand Shared Vehicles Market Segmentation

By Type:The market is segmented into various types of shared vehicles, including car sharing, bike sharing, ride-hailing services, scooter sharing, van pooling, shuttle services, and others. Among these, ride-hailing services have emerged as the dominant segment due to their convenience and widespread adoption. The increasing smartphone penetration and the availability of user-friendly apps have made ride-hailing a preferred choice for many consumers. The trend towards urbanization and the need for flexible transportation options further bolster the growth of this segment.

By End-User:The end-user segmentation includes individual consumers, corporates, educational institutions, government agencies, tourists, and others. Individual consumers represent the largest segment, driven by the growing trend of shared mobility among urban dwellers. The convenience and cost-effectiveness of shared vehicles appeal to young professionals and students, who prefer not to own a vehicle. Corporates are also increasingly adopting shared services for employee transportation, further contributing to the market's growth.

Thailand Shared Vehicles Market Competitive Landscape

The Thailand Shared Vehicles Market is characterized by a dynamic mix of regional and international players. Leading participants such as Grab, Line Man, Go-Jek, Builk, Anywheel, Gett, BKK Taxi, MuvMi, Tadoo, Taxis OK, Baania, TaaS, Zello, Togo, Tuktuk contribute to innovation, geographic expansion, and service delivery in this space.

Thailand Shared Vehicles Market Industry Analysis

Growth Drivers

• Increasing Urbanization:Thailand's urban population is projected to reach 50 million in the future, accounting for approximately 75% of the total population. This rapid urbanization drives demand for shared vehicles as residents seek efficient transportation solutions. The urban density in cities like Bangkok, with over 8 million residents, exacerbates traffic congestion, making shared mobility an attractive alternative. As urban areas expand, the need for sustainable transport options will continue to grow, further supporting the shared vehicle market.
• Rising Environmental Awareness:With Thailand's commitment to reducing greenhouse gas emissions by 20-25% in the future, there is a significant push towards sustainable transportation. The government aims to increase the share of electric vehicles (EVs) in the transport sector to 30% in the future. This growing environmental consciousness among consumers is driving the adoption of shared vehicles, particularly electric ones, as they offer a lower carbon footprint compared to traditional vehicles, aligning with national sustainability goals.
• Government Support for Shared Mobility:The Thai government has introduced various initiatives to promote shared mobility, including tax incentives for electric vehicle operators and funding for infrastructure development. In the future, the government allocated approximately 1.5 billion THB (around $45 million) to enhance public transport systems and support shared mobility services. This backing not only encourages investment in the shared vehicle sector but also fosters a regulatory environment conducive to growth, enhancing market attractiveness for new entrants.

Market Challenges

• Regulatory Hurdles:The shared vehicle market in Thailand faces significant regulatory challenges, including complex licensing requirements and inconsistent regulations across provinces. For instance, the lack of a unified framework for ride-sharing services has led to confusion among operators and consumers alike. In the future, it is estimated that compliance costs for new entrants could reach up to 10 million THB ($300,000), deterring potential investments and stifling market growth.
• Consumer Trust Issues:Trust remains a critical barrier to the widespread adoption of shared vehicles in Thailand. Concerns regarding safety, vehicle maintenance, and data privacy are prevalent among potential users. A recent survey indicated that 60% of respondents expressed hesitance to use shared mobility services due to safety concerns. Addressing these issues through improved safety standards and transparent operations is essential for building consumer confidence and expanding the market.

Thailand Shared Vehicles Market Future Outlook

The future of the shared vehicles market in Thailand appears promising, driven by increasing urbanization and a shift towards sustainable transportation solutions. As the government continues to support shared mobility initiatives, the integration of electric vehicles into the fleet is expected to rise significantly. Additionally, advancements in technology, such as mobile app development for seamless booking, will enhance user experience. These trends indicate a robust growth trajectory for the shared vehicle sector, positioning it as a key player in Thailand's transportation landscape.

Market Opportunities

• Expansion of Electric Vehicle (EV) Sharing:The increasing availability of EVs presents a significant opportunity for shared vehicle services. With the government targeting 1.2 million EVs on the road in the future, operators can capitalize on this trend by offering eco-friendly shared mobility options, appealing to environmentally conscious consumers and aligning with national sustainability goals.
• Integration with Public Transport Systems:Collaborating with public transport providers can enhance the shared vehicle market's reach and efficiency. By integrating services, such as offering first-mile and last-mile solutions, shared mobility can complement existing transport networks, improving overall accessibility and convenience for users, thereby driving higher adoption rates.