US Endoscopy Devices Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

US endoscopy devices market grows with demand for minimally invasive surgeries and AI-assisted technologies.

Region:North America

Author(s):Rebecca

Product Code:KRAE0946

Pages:85

Published On:December 2025

About the Report

Base Year 2024

US Endoscopy Devices Market Overview

  • The US Endoscopy Devices Market is valued at USD 22 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for minimally invasive surgeries, advancements in imaging technologies, and the integration of AI-assisted polyp detection. The shift towards disposable scopes, which enhance procedural safety and efficiency, further supports this expansion.
  • Key cities dominating the market include New York, Los Angeles, and Chicago, primarily due to their concentration of advanced healthcare facilities and research institutions. These urban centers are at the forefront of adopting innovative endoscopic technologies, driven by a high volume of surgical procedures and a focus on improving patient outcomes.
  • In 2024, the FDA issued updated safety communications urging healthcare facilities to transition to safer duodenoscope designs. This regulation aims to reduce patient cross-contamination risks, thereby reinforcing the adoption of innovative and disposable endoscope models across the healthcare sector.
US Endoscopy Devices Market Size

US Endoscopy Devices Market Segmentation

By Type:The endoscopy devices market is segmented into various types, including flexible endoscopes, rigid endoscopes, capsule endoscopes, endoscopic ultrasound devices, and others. Among these, flexible endoscopes dominate the market due to their versatility and widespread use in various medical applications. The increasing preference for minimally invasive procedures has led to a surge in demand for flexible endoscopes, which offer enhanced maneuverability and patient comfort.

US Endoscopy Devices Market segmentation by Type.

By End-User:The endoscopy devices market is categorized by end-users, including hospitals, ambulatory surgical centers, specialty clinics, research institutions, and others. Hospitals are the leading end-users, driven by the high volume of surgical procedures performed and the need for advanced diagnostic tools. The increasing adoption of outpatient procedures in ambulatory surgical centers is also contributing to the growth of this segment.

US Endoscopy Devices Market segmentation by End-User.

US Endoscopy Devices Market Competitive Landscape

The US Endoscopy Devices Market is characterized by a dynamic mix of regional and international players. Leading participants such as Medtronic, Boston Scientific, Olympus Corporation, Stryker Corporation, Johnson & Johnson, Cook Medical, Pentax Medical, Fujifilm Holdings Corporation, Conmed Corporation, Hoya Corporation, Ambu A/S, Karl Storz, EndoChoice, B. Braun Melsungen AG, and Merit Medical Systems contribute to innovation, geographic expansion, and service delivery in this space.

Medtronic

1949

Dublin, Ireland

Boston Scientific

1979

Natick, Massachusetts, USA

Olympus Corporation

1919

Tokyo, Japan

Stryker Corporation

1941

Kalamazoo, Michigan, USA

Johnson & Johnson (Ethicon)

1886

New Brunswick, New Jersey, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Product Innovation Rate

Sales Conversion Rate

US Endoscopy Devices Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Gastrointestinal Diseases:The prevalence of gastrointestinal diseases in the U.S. is significant, with approximately 60 million Americans affected by digestive disorders annually. Conditions such as irritable bowel syndrome and inflammatory bowel disease are on the rise, contributing to a growing demand for endoscopic procedures. The World Health Organization reported that gastrointestinal diseases account for nearly 10% of all hospital admissions, highlighting the urgent need for effective diagnostic and therapeutic solutions in this sector.
  • Advancements in Endoscopic Technology:Technological innovations in endoscopy, such as high-definition imaging and robotic-assisted systems, are enhancing procedural accuracy and patient outcomes. The U.S. market saw a 15% increase in the adoption of advanced endoscopic equipment in future, driven by improved visualization techniques. According to industry reports, these advancements are expected to reduce procedure times and complications, further propelling the demand for endoscopic devices in hospitals and outpatient settings.
  • Rising Demand for Minimally Invasive Procedures:The shift towards minimally invasive surgical techniques is reshaping the endoscopy landscape. In future, over 70% of gastrointestinal procedures performed in the U.S. were minimally invasive, reflecting a growing preference among patients and healthcare providers. This trend is supported by the American Society for Gastrointestinal Endoscopy, which noted that minimally invasive procedures lead to shorter recovery times and reduced hospital stays, driving further adoption of endoscopic technologies.

Market Challenges

  • High Costs of Endoscopic Procedures:The financial burden associated with endoscopic procedures remains a significant challenge. The average cost of an endoscopic procedure in the U.S. can range from $1,000 to $3,000, depending on the complexity and type of procedure. This high cost can deter patients from seeking necessary treatments, particularly in a healthcare landscape where out-of-pocket expenses are rising. Consequently, this may limit market growth and accessibility for many patients.
  • Shortage of Skilled Professionals:The endoscopy sector faces a critical shortage of trained professionals, which poses a challenge to market growth. The U.S. Bureau of Labor Statistics reported a projected 7% growth in demand for gastroenterologists by future, yet the current workforce is insufficient to meet this demand. This shortage can lead to longer wait times for procedures and may hinder the overall efficiency of endoscopic services, impacting patient care and market expansion.

US Endoscopy Devices Market Future Outlook

The future of the U.S. endoscopy devices market appears promising, driven by ongoing technological advancements and a growing emphasis on patient-centered care. As healthcare providers increasingly adopt artificial intelligence and telemedicine solutions, the efficiency and accessibility of endoscopic procedures are expected to improve significantly. Additionally, the expansion of outpatient surgical centers will likely facilitate quicker patient turnover and enhance service delivery, further solidifying the market's growth trajectory in the coming years.

Market Opportunities

  • Expansion of Outpatient Surgical Centers:The rise of outpatient surgical centers presents a significant opportunity for the endoscopy market. In future, over 50% of endoscopic procedures were performed in outpatient settings, reflecting a shift towards more efficient care models. This trend is expected to continue, as outpatient centers offer lower costs and increased patient convenience, driving demand for endoscopic devices and services.
  • Development of Advanced Imaging Technologies:The ongoing development of advanced imaging technologies, such as augmented reality and enhanced visualization tools, offers substantial growth potential. These innovations can improve diagnostic accuracy and procedural outcomes, attracting more healthcare providers to adopt endoscopic solutions. As these technologies become more integrated into routine practice, they are likely to expand the market and enhance patient care significantly.

Scope of the Report

SegmentSub-Segments
By Type

Flexible Endoscopes

Rigid Endoscopes

Capsule Endoscopes

Endoscopic Ultrasound Devices

Others

By End-User

Hospitals

Ambulatory Surgical Centers

Specialty Clinics

Research Institutions

Others

By Application

Gastroenterology

Pulmonology

Urology

Gynecology

Others

By Product

Endoscopic Accessories

Visualization Systems

Surgical Instruments

Others

By Technology

Video Endoscopy

Fiber Optic Endoscopy

Robotic Endoscopy

Others

By Distribution Channel

Direct Sales

Distributors

Online Sales

Others

By Region

Northeast

Midwest

South

West

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, Centers for Medicare & Medicaid Services)

Manufacturers and Producers

Distributors and Retailers

Healthcare Providers and Hospitals

Medical Device Wholesalers

Industry Associations

Health Insurance Companies

Players Mentioned in the Report:

Medtronic

Boston Scientific

Olympus Corporation

Stryker Corporation

Johnson & Johnson

Cook Medical

Pentax Medical

Fujifilm Holdings Corporation

Conmed Corporation

Hoya Corporation

Ambu A/S

Karl Storz

EndoChoice

B. Braun Melsungen AG

Merit Medical Systems

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. US Endoscopy Devices Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 US Endoscopy Devices Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. US Endoscopy Devices Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of gastrointestinal diseases
3.1.2 Advancements in endoscopic technology
3.1.3 Rising demand for minimally invasive procedures
3.1.4 Growing geriatric population

3.2 Market Challenges

3.2.1 High costs of endoscopic procedures
3.2.2 Stringent regulatory requirements
3.2.3 Shortage of skilled professionals
3.2.4 Competition from alternative diagnostic methods

3.3 Market Opportunities

3.3.1 Expansion of outpatient surgical centers
3.3.2 Development of advanced imaging technologies
3.3.3 Increasing awareness and education on gastrointestinal health
3.3.4 Collaborations and partnerships for innovation

3.4 Market Trends

3.4.1 Integration of AI in endoscopic procedures
3.4.2 Shift towards single-use endoscopy devices
3.4.3 Growth in telemedicine and remote monitoring
3.4.4 Focus on patient-centric care and experience

3.5 Government Regulation

3.5.1 FDA regulations on medical devices
3.5.2 Reimbursement policies for endoscopic procedures
3.5.3 Guidelines for infection control in endoscopy
3.5.4 Quality assurance standards for endoscopic equipment

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. US Endoscopy Devices Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. US Endoscopy Devices Market Segmentation

8.1 By Type

8.1.1 Flexible Endoscopes
8.1.2 Rigid Endoscopes
8.1.3 Capsule Endoscopes
8.1.4 Endoscopic Ultrasound Devices
8.1.5 Others

8.2 By End-User

8.2.1 Hospitals
8.2.2 Ambulatory Surgical Centers
8.2.3 Specialty Clinics
8.2.4 Research Institutions
8.2.5 Others

8.3 By Application

8.3.1 Gastroenterology
8.3.2 Pulmonology
8.3.3 Urology
8.3.4 Gynecology
8.3.5 Others

8.4 By Product

8.4.1 Endoscopic Accessories
8.4.2 Visualization Systems
8.4.3 Surgical Instruments
8.4.4 Others

8.5 By Technology

8.5.1 Video Endoscopy
8.5.2 Fiber Optic Endoscopy
8.5.3 Robotic Endoscopy
8.5.4 Others

8.6 By Distribution Channel

8.6.1 Direct Sales
8.6.2 Distributors
8.6.3 Online Sales
8.6.4 Others

8.7 By Region

8.7.1 Northeast
8.7.2 Midwest
8.7.3 South
8.7.4 West

9. US Endoscopy Devices Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Product Innovation Rate
9.2.7 Sales Conversion Rate
9.2.8 Pricing Strategy
9.2.9 Distribution Efficiency
9.2.10 Brand Recognition Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Medtronic
9.5.2 Boston Scientific
9.5.3 Olympus Corporation
9.5.4 Stryker Corporation
9.5.5 Johnson & Johnson
9.5.6 Cook Medical
9.5.7 Pentax Medical
9.5.8 Fujifilm Holdings Corporation
9.5.9 Conmed Corporation
9.5.10 Hoya Corporation
9.5.11 Ambu A/S
9.5.12 Karl Storz
9.5.13 EndoChoice
9.5.14 B. Braun Melsungen AG
9.5.15 Merit Medical Systems

10. US Endoscopy Devices Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Suppliers
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Healthcare Infrastructure
10.2.2 Spending on Endoscopy Equipment
10.2.3 Budgeting for Technological Upgrades
10.2.4 Cost Management Strategies

10.3 Pain Point Analysis by End-User Category

10.3.1 Equipment Availability
10.3.2 Training and Support Needs
10.3.3 Maintenance and Service Challenges
10.3.4 Cost Constraints

10.4 User Readiness for Adoption

10.4.1 Training Programs
10.4.2 Technology Acceptance Levels
10.4.3 Feedback Mechanisms
10.4.4 Adoption Barriers

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Case Studies of Successful Implementations
10.5.3 User Satisfaction Surveys
10.5.4 Future Expansion Plans

11. US Endoscopy Devices Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 E-commerce Integration

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service Enhancements

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategies
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations such as the American Society for Gastrointestinal Endoscopy
  • Review of published articles and white papers on technological advancements in endoscopy devices
  • Examination of regulatory guidelines and updates from the FDA regarding endoscopy device approvals

Primary Research

  • Interviews with key opinion leaders in gastroenterology and surgical departments
  • Surveys conducted with hospital procurement managers and medical device distributors
  • Field interviews with end-users, including surgeons and gastroenterologists, to gather insights on device performance and preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and clinical trial outcomes
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks through expert panel reviews comprising industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on healthcare expenditure and endoscopy device penetration rates
  • Segmentation of the market by device type, including flexible endoscopes, rigid endoscopes, and accessories
  • Incorporation of growth factors such as aging population and increasing prevalence of gastrointestinal diseases

Bottom-up Modeling

  • Collection of sales data from leading manufacturers of endoscopy devices
  • Estimation of market share based on unit sales and revenue figures from key players
  • Volume x average selling price calculations for each device category to derive total market value

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating variables such as technological advancements and healthcare policy changes
  • Scenario modeling based on potential market disruptions, including economic downturns and healthcare reforms
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Gastroenterology Clinics100Gastroenterologists, Clinic Managers
Hospitals with Surgical Departments150Surgeons, Operating Room Coordinators
Medical Device Distributors80Sales Representatives, Product Managers
Healthcare Procurement Departments120Procurement Officers, Supply Chain Managers
Endoscopy Device Manufacturers90Product Development Managers, Regulatory Affairs Specialists

Frequently Asked Questions

What is the current value of the US Endoscopy Devices Market?

The US Endoscopy Devices Market is valued at approximately USD 22 billion, reflecting significant growth driven by the increasing demand for minimally invasive surgeries and advancements in imaging technologies.

What factors are driving the growth of the US Endoscopy Devices Market?

Which cities are leading in the US Endoscopy Devices Market?

What are the main types of endoscopy devices in the market?

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