Vietnam Executive Education and Corporate Training Market

Vietnam Executive Education and Corporate Training Market is worth USD 1.2 Bn, with leadership development dominating and corporations as key end-users, fueled by digital learning and skills demand.

Region:Asia

Author(s):Shubham

Product Code:KRAB5657

Pages:91

Published On:October 2025

About the Report

Base Year 2024

Vietnam Executive Education and Corporate Training Market Overview

  • The Vietnam Executive Education and Corporate Training Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for skilled professionals in various sectors, coupled with the rapid pace of economic development and globalization. Organizations are investing in training programs to enhance employee capabilities and maintain competitiveness in the evolving job market.
  • Key cities dominating this market include Ho Chi Minh City and Hanoi, which serve as economic and educational hubs. The concentration of multinational corporations and educational institutions in these cities fosters a robust demand for executive education and corporate training programs, making them pivotal in shaping the market landscape.
  • In 2023, the Vietnamese government implemented a new regulation aimed at enhancing the quality of corporate training programs. This regulation mandates that all training providers must obtain accreditation from the Ministry of Education and Training, ensuring that programs meet national standards and effectively address the skills gap in the workforce.
Vietnam Executive Education and Corporate Training Market Size

Vietnam Executive Education and Corporate Training Market Segmentation

By Type:The market is segmented into various types of training programs, including Leadership Development, Management Skills Training, Technical Skills Training, Soft Skills Training, Compliance Training, Executive Coaching, and Others. Each of these sub-segments caters to specific needs within organizations, focusing on enhancing different skill sets among employees.

Vietnam Executive Education and Corporate Training Market segmentation by Type.

The Leadership Development sub-segment is currently dominating the market due to the increasing emphasis on cultivating effective leaders within organizations. Companies recognize that strong leadership is crucial for driving performance and fostering a positive workplace culture. As a result, there is a growing trend towards investing in leadership programs that equip individuals with the necessary skills to lead teams effectively and navigate complex business environments.

By End-User:The market is segmented by end-users, including Corporations, Government Agencies, Non-Profit Organizations, and Educational Institutions. Each of these segments has unique training needs and objectives, influencing the types of programs they seek.

Vietnam Executive Education and Corporate Training Market segmentation by End-User.

Corporations are the leading end-user segment, accounting for a significant portion of the market. This dominance is attributed to the increasing need for organizations to upskill their workforce in response to technological advancements and competitive pressures. Corporations are investing heavily in training programs to enhance employee productivity and ensure alignment with strategic business goals.

Vietnam Executive Education and Corporate Training Market Competitive Landscape

The Vietnam Executive Education and Corporate Training Market is characterized by a dynamic mix of regional and international players. Leading participants such as FPT University, RMIT University Vietnam, Vietnam National University, Hoa Sen University, British University Vietnam, Talentnet Corporation, Navigos Group, KPMG Vietnam, PwC Vietnam, Deloitte Vietnam, ManpowerGroup Vietnam, Adecco Vietnam, Vietnam Chamber of Commerce and Industry, CMC Institute, HCM City University of Technology contribute to innovation, geographic expansion, and service delivery in this space.

FPT University

2006

Hanoi, Vietnam

RMIT University Vietnam

2000

Ho Chi Minh City, Vietnam

Vietnam National University

1993

Hanoi, Vietnam

Hoa Sen University

2006

Ho Chi Minh City, Vietnam

British University Vietnam

2009

Hanoi, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Retention Rate

Market Penetration Rate

Training Completion Rate

Pricing Strategy

Vietnam Executive Education and Corporate Training Market Industry Analysis

Growth Drivers

  • Increasing Demand for Skilled Workforce:Vietnam's workforce is projected to reach 60 million in the future, with a significant portion requiring advanced skills. The World Bank estimates that 75% of employers in Vietnam face challenges in finding qualified candidates. This demand for skilled labor drives companies to invest in executive education and corporate training, aiming to enhance employee capabilities and meet industry standards, thereby fostering economic growth and productivity.
  • Rise of Digital Learning Platforms:The digital learning market in Vietnam is expected to grow to $2 billion in the future, driven by increased internet penetration, which reached 80% in 2023. This shift towards online education allows companies to provide flexible training solutions, catering to diverse learning preferences. As organizations adopt digital platforms, they can enhance employee engagement and reduce training costs, making executive education more accessible and effective.
  • Government Initiatives for Workforce Development:The Vietnamese government allocated $1.5 billion in 2023 for workforce development programs, focusing on enhancing vocational training and executive education. Policies promoting lifelong learning and skills development are being implemented to align workforce capabilities with market needs. These initiatives not only support economic growth but also encourage businesses to invest in training, ensuring a competitive workforce in the global market.

Market Challenges

  • High Competition Among Training Providers:The executive education sector in Vietnam is saturated, with over 350 training providers competing for market share. This intense competition leads to price wars and can dilute the quality of training programs. As companies seek value for their investment, they may struggle to differentiate between providers, making it challenging for new entrants to establish a foothold in the market.
  • Limited Awareness of Executive Education Benefits:Despite the growing need for skilled labor, many Vietnamese companies remain unaware of the advantages of executive education. A survey by the Vietnam Chamber of Commerce indicated that only 45% of businesses recognize the importance of training for employee development. This lack of awareness hampers investment in corporate training programs, limiting the overall growth potential of the market.

Vietnam Executive Education and Corporate Training Market Future Outlook

The Vietnam Executive Education and Corporate Training Market is poised for significant transformation, driven by technological advancements and evolving workforce needs. As organizations increasingly adopt hybrid learning models, the demand for customized training solutions tailored to local contexts will rise. Furthermore, partnerships with international institutions will enhance program quality and credibility, fostering a culture of continuous learning. These trends indicate a robust future for the market, with opportunities for innovation and growth in executive education.

Market Opportunities

  • Expansion of Online and Hybrid Learning Models:The shift towards online and hybrid learning is creating opportunities for training providers to develop innovative programs. With an estimated 65% of learners preferring flexible learning options, companies can leverage this trend to enhance employee engagement and retention, ultimately improving training outcomes and organizational performance.
  • Customization of Training Programs for Local Needs:There is a growing demand for training programs tailored to specific industry requirements. By customizing content to address local market challenges, training providers can better meet the needs of businesses. This approach not only enhances the relevance of training but also increases the likelihood of successful implementation and employee satisfaction.

Scope of the Report

SegmentSub-Segments
By Type

Leadership Development

Management Skills Training

Technical Skills Training

Soft Skills Training

Compliance Training

Executive Coaching

Others

By End-User

Corporations

Government Agencies

Non-Profit Organizations

Educational Institutions

By Delivery Mode

In-Person Training

Online Training

Hybrid Training

By Duration

Short Courses (1-3 days)

Medium Courses (1-4 weeks)

Long Courses (1-6 months)

By Certification Type

Accredited Programs

Non-Accredited Programs

By Industry Focus

Technology

Finance

Healthcare

Manufacturing

By Investment Source

Corporate Funding

Government Grants

Private Investments

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Education and Training, Ministry of Labor, Invalids and Social Affairs)

Corporate Human Resource Departments

Professional Associations and Industry Groups

Multinational Corporations

Small and Medium Enterprises (SMEs)

Training and Development Managers

Non-Governmental Organizations (NGOs) focused on workforce development

Players Mentioned in the Report:

FPT University

RMIT University Vietnam

Vietnam National University

Hoa Sen University

British University Vietnam

Talentnet Corporation

Navigos Group

KPMG Vietnam

PwC Vietnam

Deloitte Vietnam

ManpowerGroup Vietnam

Adecco Vietnam

Vietnam Chamber of Commerce and Industry

CMC Institute

HCM City University of Technology

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Executive Education and Corporate Training Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Executive Education and Corporate Training Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Executive Education and Corporate Training Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for skilled workforce
3.1.2 Rise of digital learning platforms
3.1.3 Government initiatives for workforce development
3.1.4 Globalization of business practices

3.2 Market Challenges

3.2.1 High competition among training providers
3.2.2 Limited awareness of executive education benefits
3.2.3 Economic fluctuations affecting corporate budgets
3.2.4 Resistance to change in traditional training methods

3.3 Market Opportunities

3.3.1 Expansion of online and hybrid learning models
3.3.2 Partnerships with international institutions
3.3.3 Customization of training programs for local needs
3.3.4 Increasing investment in corporate training

3.4 Market Trends

3.4.1 Growth of micro-credentialing and certifications
3.4.2 Emphasis on soft skills and leadership training
3.4.3 Use of AI and data analytics in training
3.4.4 Focus on sustainability and corporate social responsibility

3.5 Government Regulation

3.5.1 Regulations on accreditation of training providers
3.5.2 Policies promoting lifelong learning
3.5.3 Standards for corporate training programs
3.5.4 Incentives for companies investing in employee training

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Executive Education and Corporate Training Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Executive Education and Corporate Training Market Segmentation

8.1 By Type

8.1.1 Leadership Development
8.1.2 Management Skills Training
8.1.3 Technical Skills Training
8.1.4 Soft Skills Training
8.1.5 Compliance Training
8.1.6 Executive Coaching
8.1.7 Others

8.2 By End-User

8.2.1 Corporations
8.2.2 Government Agencies
8.2.3 Non-Profit Organizations
8.2.4 Educational Institutions

8.3 By Delivery Mode

8.3.1 In-Person Training
8.3.2 Online Training
8.3.3 Hybrid Training

8.4 By Duration

8.4.1 Short Courses (1-3 days)
8.4.2 Medium Courses (1-4 weeks)
8.4.3 Long Courses (1-6 months)

8.5 By Certification Type

8.5.1 Accredited Programs
8.5.2 Non-Accredited Programs

8.6 By Industry Focus

8.6.1 Technology
8.6.2 Finance
8.6.3 Healthcare
8.6.4 Manufacturing

8.7 By Investment Source

8.7.1 Corporate Funding
8.7.2 Government Grants
8.7.3 Private Investments
8.7.4 Others

9. Vietnam Executive Education and Corporate Training Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Retention Rate
9.2.5 Market Penetration Rate
9.2.6 Training Completion Rate
9.2.7 Pricing Strategy
9.2.8 Customer Satisfaction Score
9.2.9 Course Enrollment Rate
9.2.10 Brand Recognition Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 FPT University
9.5.2 RMIT University Vietnam
9.5.3 Vietnam National University
9.5.4 Hoa Sen University
9.5.5 British University Vietnam
9.5.6 Talentnet Corporation
9.5.7 Navigos Group
9.5.8 KPMG Vietnam
9.5.9 PwC Vietnam
9.5.10 Deloitte Vietnam
9.5.11 ManpowerGroup Vietnam
9.5.12 Adecco Vietnam
9.5.13 Vietnam Chamber of Commerce and Industry
9.5.14 CMC Institute
9.5.15 HCM City University of Technology

10. Vietnam Executive Education and Corporate Training Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Training Needs Assessment
10.1.2 Budget Allocation for Training
10.1.3 Preferred Training Providers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Employee Development
10.2.2 Budget Trends for Training Programs
10.2.3 Impact of Economic Conditions on Spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Skill Gaps in Workforce
10.3.2 Limited Access to Quality Training
10.3.3 High Costs of Training Programs

10.4 User Readiness for Adoption

10.4.1 Attitude Towards Online Learning
10.4.2 Familiarity with New Training Technologies
10.4.3 Willingness to Invest in Training

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Training Effectiveness
10.5.2 Long-term Benefits of Training Programs
10.5.3 Opportunities for Further Training

11. Vietnam Executive Education and Corporate Training Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on education and training policies in Vietnam
  • Review of industry publications and market reports on executive education trends
  • Examination of demographic data and workforce statistics from the General Statistics Office of Vietnam

Primary Research

  • Interviews with executives from leading corporate training providers in Vietnam
  • Surveys targeting HR managers and training coordinators in various industries
  • Focus groups with participants of executive education programs to gather qualitative insights

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including academic studies and market analyses
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national education expenditure and corporate training budgets
  • Segmentation of the market by industry verticals and training modalities (online vs. offline)
  • Incorporation of government initiatives promoting workforce development and skill enhancement

Bottom-up Modeling

  • Collection of enrollment data from major executive education institutions in Vietnam
  • Analysis of pricing structures for various training programs and courses
  • Calculation of total market value based on participant numbers and average course fees

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering economic growth, corporate investment in training, and technological advancements
  • Scenario modeling based on potential changes in government policy and industry demand
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Corporate Training Providers100CEOs, Program Directors
HR Managers in Large Enterprises150HR Directors, Training Managers
Participants of Executive Education Programs80Mid to Senior-Level Executives
Government Officials in Education Sector50Policy Makers, Education Administrators
Industry Experts and Consultants60Consultants, Academic Researchers

Frequently Asked Questions

What is the current value of the Vietnam Executive Education and Corporate Training Market?

The Vietnam Executive Education and Corporate Training Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by the demand for skilled professionals and the rapid pace of economic development in the country.

Which cities are the main hubs for executive education and corporate training in Vietnam?

What recent regulations have impacted corporate training providers in Vietnam?

What types of training programs are offered in the Vietnam Executive Education Market?

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