Vietnam south korea sun care cosmetics market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Vietnam South Korea Sun Care Cosmetics Market Overview

• The Vietnam South Korea Sun Care Cosmetics Market is valued at USD 660 million, based on a five-year historical analysis. This estimate is derived from the combined value of the sun care segment in Vietnam and South Korea, with Vietnam’s sun and skin care segment accounting for a significant share of the broader cosmetics market and South Korea’s sun care market contributing a substantial portion as well . Growth is primarily driven by increasing consumer awareness of skin health, rising disposable incomes, and a growing trend towards sun protection products among the younger population. The demand for high-quality sun care products has surged, reflecting a shift in consumer preferences towards premium, natural, and effective formulations. Notably, there is a rising preference for multifunctional and eco-friendly sun care products, influenced by social media trends and the popularity of K-beauty .
• Key growth hubs in this market include major cities such as Ho Chi Minh City and Hanoi, which dominate due to their large urban populations and higher purchasing power. The influence of South Korean beauty trends has significantly impacted consumer behavior, leading to a preference for innovative, natural, and effective sun care solutions. The presence of numerous beauty retailers and robust e-commerce platforms in these cities further enhances market accessibility and drives the adoption of new product launches and premium brands .
• The Ministry of Health of Vietnam issued Circular No. 06/2011/TT-BYT, which mandates that all cosmetic products, including sun care items, must undergo safety assessments and obtain product notification certification before being marketed. This regulation requires manufacturers and importers to submit a product information file (PIF), including safety and efficacy data, and comply with labeling and ingredient standards to ensure consumer safety and product quality .

Vietnam South Korea Sun Care Cosmetics Market Segmentation

By Product Type:The product type segmentation includes categories such as sunscreens, after-sun products, tinted moisturizers with SPF, sun protection clothing and accessories, sun serums and facial mists, and others. Among these,sunscreens—including SPF creams, lotions, gels, sticks, and sprays—dominate the market due to their essential role in daily skincare routines. The increasing awareness of skin damage caused by UV rays, especially in tropical climates and urban environments, has led to a surge in demand for effective sun protection products. There is also growing interest in multifunctional products that combine sun protection with skincare benefits, such as hydration and anti-aging .

By Skin Type:The skin type segmentation encompasses categories including oily skin, dry skin, combination skin, sensitive skin, acne-prone skin, and others. Theoily skinsegment is particularly prominent, as many consumers in Vietnam and South Korea seek lightweight, non-comedogenic sun care products that provide effective sun protection without exacerbating oiliness. This trend is driven by the increasing prevalence of skin concerns such as acne and sensitivity, leading to a demand for specialized and gentle formulations .

Vietnam South Korea Sun Care Cosmetics Market Competitive Landscape

The Vietnam South Korea Sun Care Cosmetics Market is characterized by a dynamic mix of regional and international players. Leading participants such as Amorepacific Corporation, LG Household & Health Care Ltd., Innisfree Corporation, Missha (ABLE C&C Co., Ltd.), The Face Shop (LG Household & Health Care), Etude House (Amorepacific), Skin Food Co., Ltd., Biore (Kao Corporation), Neutrogena (Johnson & Johnson), Nivea (Beiersdorf AG), L'Oréal Groupe, Shiseido Company, Limited, Cetaphil (Galderma S.A.), Vichy (L'Oréal Groupe), La Roche-Posay (L'Oréal Groupe), Unilever Vietnam International Co., Ltd., Rohto-Mentholatum Vietnam Co., Ltd., Cocoon (Nature Story Cosmetics Co., Ltd.), Sunplay (Rohto-Mentholatum Vietnam), Anessa (Shiseido Company, Limited) contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam South Korea Sun Care Cosmetics Market Industry Analysis

Growth Drivers

• Increasing Awareness of Skin Protection:The Vietnamese population is becoming increasingly aware of the importance of skin protection, particularly against UV rays. In future, it is estimated that 70% of urban consumers will prioritize sun care products, reflecting a significant rise from 55% in 2020. This shift is driven by rising skin cancer rates, with over 10,000 new cases reported annually, prompting consumers to invest in protective cosmetics.
• Rising Disposable Incomes:Vietnam's GDP per capita is projected to reach approximately $4,300 in future, up from $4,000 in the previous year. This increase in disposable income allows consumers to spend more on premium sun care products. As a result, the demand for high-quality, effective sun care cosmetics is expected to grow, with a notable increase in sales of products priced above $20, which are perceived as more effective and reliable.
• Growth in Tourism and Outdoor Activities:Vietnam's tourism sector is anticipated to welcome over 20 million international visitors in future, a significant increase from 18 million in the previous year. This influx of tourists, combined with a growing local interest in outdoor activities, is driving demand for sun care products. The outdoor recreation market is expected to grow by 15% annually, further boosting the need for effective sun protection solutions among both locals and tourists.

Market Challenges

• Intense Competition Among Brands:The sun care cosmetics market in Vietnam is characterized by fierce competition, with over 150 brands vying for market share. This saturation leads to aggressive pricing strategies, making it challenging for new entrants to establish themselves. In future, the top five brands are expected to control only 40% of the market, indicating a fragmented landscape that complicates brand loyalty and consumer retention.
• Regulatory Compliance Issues:Navigating the regulatory landscape in Vietnam poses significant challenges for sun care brands. Stricter labeling requirements and safety testing mandates are expected to increase compliance costs by 20% in future. Additionally, brands must adapt to evolving environmental regulations, which could further complicate product development and market entry, particularly for foreign companies unfamiliar with local laws.

Vietnam South Korea Sun Care Cosmetics Market Future Outlook

The Vietnam South Korea sun care cosmetics market is poised for significant growth, driven by increasing consumer awareness and rising disposable incomes. As the market evolves, brands will need to innovate and adapt to changing consumer preferences, particularly in sustainability and multifunctionality. The rise of e-commerce will also reshape distribution channels, allowing brands to reach a broader audience. Overall, the market is expected to thrive as consumers prioritize skin health and protection in their beauty routines.

Market Opportunities

• Development of Organic and Natural Products:There is a growing consumer preference for organic and natural sun care products, with sales expected to increase by 30% in future. This trend presents an opportunity for brands to innovate and cater to health-conscious consumers seeking safer, eco-friendly options that align with their values.
• E-commerce Growth:E-commerce sales in Vietnam's beauty sector are projected to reach $1 billion in future, up from $800 million in the previous year. This growth offers brands a chance to expand their online presence and engage with consumers directly, leveraging digital marketing strategies to enhance brand visibility and drive sales.