Kenya: rapid growth in mobile data revenue driven by mobile money services REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Kenya is one of the largest telecom service markets in East Africa, with estimated revenue of $2.3bn in 2015, a 4.4% increase on the previous year. Mobile data is a major growth driver and will generate $946m or 41.7% of total revenue in 2015, boosted by increased mobile Internet access and the expansion of mobile money services such as Safaricom’s M-Pesa and Airtel Money. Pyramid Research expects to see overall service revenue grow at a CAGR of 5.4% over the 2015-2020 period in dollar terms. Key Findings Pyramid Research expects to see overall service revenue grow at a CAGR of 5.4% over the 2015-2020 period in dollar terms. The fixed/mobile revenue split is forecast to remain stable and continue to be dominated by mobile services. The drivers of service revenue growth include expansion of mobile coverage to underserved areas, increased Internet access and the rise in usage of value-added services such as mobile money. 3G subscriptions will account for 24.0% of mobile subscriptions at year-end 2015. Safaricom is currently the sole provider of 4G services in Kenya. Airtel Kenya and Orange Kenya have been given permission to test 4G ahead of possible license award. Pyramid Research expects the wide rollout of 4G to begin in 2016. The total number of broadband access lines will grow by 23.6% year-over-year to 130,000 in 2015. The rollout of fiber-optic cable will continue to drive growth, but we expect the number of xDSL lines to also grow steadily over the forecast period. Synopsis “Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services” provides an executive-level overview of the telecommunications market in Kenya today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the telecom market of Kenya, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research’s databases. It provides in-depth analysis of the following: Kenya in a regional context; a comparative review of market size and trends with that of other countries in the region. Economic, demographic and political context in Kenya. The regulatory environment and trends; a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans and more. A demand profile; analysis as well as forecasts and historical figures of service revenue from fixed telephony, broadband, mobile voice and data markets. Service evolution; a look at the change in the breakdown of overall revenue by fixed and mobile sectors and by voice and data in the current year as well as the end of the forecast period. An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services; a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period. Main opportunities; this section details the near-term opportunities for operators, vendors and investors in the telecommunications market in Kenya. Reasons To Buy Provides an overview of the Kenya telecom market through a combination of quantitative and qualitative insights. The graphical information consists of more than 20 charts and tables derived from Pyramid Research’s forecast products. Build profitable growth strategies by leveraging the analysis which includes an examination of current player strategies and the future trends of the Kenya telecommunications market. Understand the factors behind ongoing and upcoming trends in Kenya’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer demand. Gain insights on key telecom players in the market and their strategies to grow market share. Explore novel opportunities to align your product strategies and offerings to meet customer requirements and succeed in the challenging telecommunications market in Kenya. Source: https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/kenya-rapid-growth-in-mobile-data-revenue/4784-105.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: 2G in Kenya, 3G in Kenya, 4G in Kenya, Airtel Kenya, fiber cable in Kenya, fixed circuit-switched voice in Kenya, fixed internet in Kenya, fixed market, LTE in Kenya, mobile data, mobile voice, Orange Kenya, Safaricom, Telkom Kenya, the Communications Aut